In 2021, the game live streaming industry seems to be slightly silent.
With the competent authorities stopping the merger of Huya Douyu, this year's major live broadcast giants seem to have entered a stable development stage, on the one hand, each of them is actively creating good native content, optimizing product experience, building a platform user ecology, etc., on the other hand, waiting for opportunities to try on the emerging cloud game live broadcast and virtual idol, it can be said that the live broadcast industry has gradually entered the content era.
Recently, the live broadcast platform data mining service provider "Top List Data" released the "2021 Top List Star Forces Annual Live Broadcast Report", announcing and summarizing a number of data from live broadcasts in the past year, from which we can also roughly see the macro status of the live broadcast industry in 2021.
Live broadcast of popular game list: competitive games are the mainstay, and the original god is on the list
According to the statistics of the top list, the top ten popular games in 2021 are: "Glory of Kings", "League of Legends", "Peace Elite", "PUBG", "CS:GO", "Original God", "DNF", "Crossfire", "World of Warcraft" and "Forever Doom".
Among them, the two major MOBA games of "Glory of Kings" and "League of Legends" have achieved an absolute leading position in terms of data. The average number of daily anchors of "Glory of the King" reached 280,600, the highest in the whole platform, and the average daily active audience reached 3.0888 million. The average number of daily anchors of "League of Legends" is 194,200, but the average number of daily active viewers is the largest in the whole platform, reaching 3.4594 million.
The next three are all popular FPS games in recent years, Peace Elite, PUBG, and CS:GO.
Among them, the data of "Peace Elite" and "PUBG" are very eye-catching, and the ranking is relatively high, such as the average daily broadcast anchor of "Peace Elite" is 83,900, and the average daily active audience is 1.2316 million. PuBG has an average of 39,900 anchors and 1,327,000 daily active viewers.
In contrast, although the game is popular, because the number of head anchors is relatively small compared to other games, "CS:GO" is slightly inferior in terms of data, with an average of 30,400 daily anchors and an average daily active audience of 575,100.
In particular, it is worth mentioning the sixth place "Original God", which is the only two-dimensional game to enter the list, and the only non-competitive game to enter the list, and the other is "World of Warcraft" ranked 9th.
In fact, in July this year, GameLook reported on the popularity of the live broadcast of "Original God". According to the "2020 Game Live Broadcasting Industry Data Report" released by Xiao hulu, since its official launch, the "Original God" live broadcast has begun to emerge in major platforms, and the maximum number of game gifts in 2020 will exceed 20 million yuan.
In the middle of 2021, the high-frequency updates have not only made "Original God" hot on the whole network, but also the momentum of the live broadcast platform has been retained from this new live broadcast data in 2021.
The difference in the results of the next four games on the live broadcast platform is not particularly large, namely "DNF" with an average daily broadcast of 10,800 and an average daily active audience of 627,700; "Crossfire" with an average daily broadcast of 21,000 and an average daily active audience of 476,100, "World of Warcraft" with an average daily broadcast of 22,300 and an average daily active audience of 595,100; and "Forever Doom" with an average daily broadcast of 25,800 and an average daily active audience of 408,500.
However, it should be pointed out that the game "Forever Doom" is the only game on the list that will be launched in 2021, and it was officially released in the second half of last year, and it can only be squeezed into the Top10 in half a year, which can be said to have achieved very outstanding results.
In general, it can be intuitively found that most of the live broadcast popular games are competitive games, in addition to the popularity, the head anchor driven, in fact, the rapid development of the e-sports market and the hot holding of events, is also the reason why these game products can become the list of live broadcast popular games for a long time, such as the continuous popularity of the "League of Legends" and "Glory of the King" event, so that the two have long been at the forefront of the list. On the other hand, in addition to the excellent quality of the game itself, but also thanks to the rapid spread of the e-sports ecology, "Forever Doom" has also quickly entered the list.
It is also because e-sports has a strong attraction to players and users, major live broadcasting platforms compete to buy the copyright of top and popular events in order to enhance the competitiveness of the platform. For example, in August 2020, Station B announced a strategic cooperation with Riot Games, the former will obtain the exclusive live broadcast rights of global events for Chinese mainland for three consecutive years (2020-2022), and the amount of the transaction reportedly reached 800 million yuan.
In April this year, according to The Esports Observer, Huya spent nearly 2.013 billion yuan to obtain Chinese mainland the right to use the LPL, LDL and LPL All-Star Weekend and awards ceremonies for the next five years (live broadcast rights and on-demand rights) and the right to transfer such rights to third parties.
Anchor hot list: Fighting fish and tiger teeth are equally divided, and virtual anchors are on the list
In terms of the anchor hot list, according to the list results summarized by the top list data, it can be found that games are still an important part of the live broadcasting industry today.
However, it should be pointed out that according to the statistical rules of the top list data and the data restrictions of each platform, it can be found that the data of platforms such as Douyin and Kuaishou do not seem to be counted in it, so there may be some flaws in the list of the anchor part, but it can basically intuitively reflect the general state of the industry.
The top ten popular anchors in 2021 are: Xuxu Baby (DNF), Zhang Daxian (Glory of the King), Crazy Bird, Chu He (host), a small group of OvO, Carl (League of Legends), No Seeker (Peace Elite), Northeast Quail (League of Legends), Yinzi (host), Jiuai-Foresight (Glory of the King), Uzi (League of Legends).
It can be found that the above ten are all game anchors, of which the average daily active audience of the first Xuxu Baby and the second Zhang Daxian exceeded 150,000, and the average daily active audience in the subsequent August ranged from 45,000 to 80,000. At the same time, the game products mainly attacked by these ten anchors are also relatively diverse, and in terms of live broadcast platforms, they are equally divided by Douyu Huya.
In addition, the report also separately summarized the top ten game anchors, the list slightly overlapped with the above popular anchors, in the top ten game anchors, PDD, Yinzi, Mentality, Crazy Bird, QUQU four well-known anchors on the list.
In addition to these well-known head anchors, this report also seems to reflect some new trends in the live broadcasting industry, that is, the rise of B stations and virtual anchors.
Among the top ten potential rising stars, a total of three B station anchors are on the list, and the first place is won by the "honest and generous zizhen".
Among the top ten entertainment anchors and top ten female anchors, the three members of the virtual girl group A-Soul, Jia Ran, Jia and Xiang Wan, successfully made the list, of which Jia Ran also appeared on the list twice, and the position was relatively high, and the data proved that "JiaXin Candy" is still a bit useful.
In recent years, B station has vigorously laid out on the live broadcast track, in addition to the above mentioned heavy gold to win the League of Legends event copyright, in fact, also signed a lot of well-known, head anchors, such as the smile that just joined the B station, mars package, etc., plus a number of high-quality B station UP owners also joined the live broadcast array, so the influence of the B station in the field of live broadcasting gradually became prominent.
On the other hand, in recent years, the outlet of virtual idols has come, and live broadcasting is one of the ways to monetize many virtual idols, coupled with the fact that the audience of virtual idols is mostly two-dimensional and ACG groups, which is very compatible with the atmosphere and characteristics of station B, so a large number of virtual anchors have also chosen to start broadcasting on station B.
More typical is the virtual girl group A-Soul created by ByteDance and Lehua, which is now about to become the "top stream" of the virtual live broadcast industry, and Lehua also hit the iron while it was hot, launched the virtual boy group Quantum Junior in December last year, and also broadcast live on the B station. In addition, at the end of last year, Sony Music Entertainment also announced that it will cooperate with Station B to jointly launch a virtual idol project, and it is foreseeable that the live broadcast territory of Station B will continue to expand in the future.
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GameLook Daily Game Industry Report
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