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Game live broadcasting, which leverages the subdivision track of China's live broadcast industry, ushered in a survival test this year.
On the one hand, after several years of development, game live broadcasting has long entered a state of stock competition, and under the squeeze of other live broadcast tracks, the attention has declined and the loss of anchors has been serious; on the other hand, the supervision of game live broadcast content by relevant departments has continued to increase, further compressing the industry's choice space.
Because of this, when Penguin E-sports announced that it would stop running on June 7, and the media exposed that Douyu Huya laid off 30% of employees, the outside world sang about the game live broadcast.
As the saying goes, the Spring River Plumbing Duck Prophet, the ups and downs of game live broadcasting first affected in addition to the platform, many game anchors are the most deeply felt, then we may wish to listen to the game anchors themselves.
1
The "Internet Addicted Teenager" was changed by the game
Since the beginning of this year, Douyu has launched a documentary called "Rhythm" of the Glory of the King anchor to show the daily life of the anchor with the rhythm of the monthly change. What is more heartfelt is that this documentary is not simply a publicity anchor, but will dig into their personal experience and past behind becoming an anchor.
In the first two issues of the documentary, "Rhythm" revolves around the two professional players of Tommy and Gemini, respectively, and in the latest issue, the documentary aims at the "ignorance is not a sister" of the ordinary anchor, showing a rising star anchor facing the current industry environment.
It is understood that "Obscurity is not a sister" is a wild anchor, only more than a year as an anchor, currently has 218,000 fans, known as the strongest 120 national costume to fight the wild.
Obscurity on the road of anchor is also a yin and yang mistake. Like many young people after the 00s, his life was originally arranged, his parents were teachers in the local primary school, his father taught Chinese, and his mother taught mathematics. As long as he goes to a good university, finds a job with a staff or a civil servant, and gets married and has children step by step, he can live an ordinary and stable life.
However, because he was exposed to games in junior high school, his parents' arrangements for him all failed. According to his own recollection, his grades in elementary school were actually good, and he could rank in the top ten in the class. After entering junior high school, because the school was far from home, he chose to live in the school, that is, during the residence period, under the influence of his classmates, he came into contact with games such as "League of Legends" and "Glory of kings".
Later, although I was admitted to high school, all my interests were in games, and I had no spirit in class during the day. So he proposed to his parents that he wanted to go the path of a professional esports player, and also proposed that playing games could earn money to support himself.
Although his parents, who were teachers, did not understand his decision, they chose to respect him the most. "He used to have good grades, but then he liked to play games, and there was no way but to respect his meaning." And agreed to give him two or three years to concentrate on the route of e-sports, if the time is up and there are no results, then accept the arrangement of his parents and return to school to study with peace of mind.
Unfortunately, the ignorance of embarking on the profession was not smooth, and after going to an e-sports club in Suzhou to train for a month or two, I felt that there was a problem with club management and was not very free, so I chose to leave.
Since then, the path of e-sports has not been successful, and he has become an anchor.
2
I would like to go back to school if I could do it all over again
After becoming the anchor, "Obscurity is not a sister", because she has always been in the top ten of the "Glory of Kings" peak competition, it quickly attracted the attention of the guild. Therefore, with the help of the guild, he became a popular anchor among the fighting fish in a short period of time.
However, while becoming a potential anchor, the life of obscurity has also changed dramatically. Because I do one or two live broadcasts in the afternoon or in the evening, I almost stay at home every day, and most of the time I don't get up until 10:11.
Originally introverted, he now rarely contacts other people except for facing fans in the live broadcast room. In his own words: "I only go out for two or three days a month, and I only go out because of things like cutting my hair." ”
Living in the virtual world for a long time, the biggest impact is the family. During the day, the family goes to work and makes up for sleep; at night, the family goes home, the family goes home, the family goes live, lives in the same room, and the ignorance and the parents are like two parallel lines. Even if the father reveals the idea of wanting to communicate, he will choose to avoid and hide back in his own small world. So much so that if he wants to understand his son's thoughts, his father, who never watches live broadcasts, will quietly sneak into his son's live broadcast room, "He will not communicate with us, but is willing to communicate with fans." ”
In addition, the family that was originally under the same roof rarely ate together, usually parents ate together, and ordered takeout by themselves, which also made his mother a little complaining and worried.
After the increasingly popular live broadcast, his income has also become good. But compared with income, his father is more worried that it is not a long-term solution to do live broadcasting now, "Life is still a long way, the anchor is eating youth after all, after ten years, there is no skill, what should you do." ”
For his father's worries, He did not think too much about it, but when faced with the "start over" choice given by the host, He chose to return to school. "If he could do it all over again, he would be willing to live a different way, but now he doesn't regret it."
For many young people who hope to take the road of game anchors, I ambiguity admits that an excellent game anchor needs to insist a little, work harder, and have a better mentality, but it is best to finish high school and consider this matter after taking the college entrance examination.
3
Game streamer survival test
In fact, there are nearly 14 million game anchors like Ming Ming, and when the game live broadcast was first "survival test" a few years ago, game streamers were the most dazzling new professions, and the income was close to many stars.
There are also countless game fans who have the same ideal as "ignorance is not a sister", and the game can also become a professional player, or become a game anchor, but some people put it into action.
However, in recent years, with the emergence of new streaming media subdivisions such as short videos and live streaming with goods, game live broadcasting has long been not a fragrant feast in the eyes of everyone.
In March 2022, the "2021 Game Live Broadcasting Industry Insight Report" released by Xiaohulu Data Research Institute showed that the data indicators of China's game live broadcasting industry in 2021 shrank significantly, and the number of game anchors dropped from 13.958 million to 11.974 million.
This year, due to the introduction of the notice of "restricting live broadcast rewards" and the continuous improvement of live content supervision, game live broadcasting has once again ushered in the "survival test". Some platforms choose to optimize the platform structure, and some platforms choose to close their doors.
For anchors, when the industry environment fluctuates, is it to continue to enjoy the dividends brought by fans? Or is it looking for a new way out? These are the thoughts that all game streamers need to think about the status quo and the future.
What is more crucial is that today is different from the past, and the landlord's family now has no surplus grain. When there was a fluctuation in the industry, the anchor still had a lot of choices, and he could find a foothold in multiple platforms. Today, the platform will no longer be as unwelcome as it was a few years ago.
The most real thing about this is that on the recent diversion of penguin e-sports anchors, "Foam" was signed by the rich Tiger Tooth Lightning. And the former head anchor "Xiao Zhi" has no one to care about, and can only be wronged and complete in the video number to send a paragraph, but also suffer from netizens to complain.
Right now, the only thing game streamers may be able to do is amplify their strengths and prepare themselves for the next phase of development.
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