After Gemini and Tomi, the third person to walk in front of the camera is Obscura not a sister.
On March 22, Douyu launched the third issue of the self-made documentary "Rhythm", which came to the fore of the stage by Ambiguity, unlike the protagonists of the first two issues, Gemini and Tommy, who became a game anchor for just over a year.
In December 2020, with the title of "Peak Match List No. 1", Obscurity opened a live broadcast in Douyu, and in this more than a year, Obscurity gained more than 200,000 subscriptions in Douyu, and its popularity could be stabilized at about 20 in the King's Glory Division during the peak live broadcast period in the evening.
Not only is the time as an anchor different from the previous two, compared to Gemini and Tumi, who have had professional e-sports experience, and are from professional transformation anchors, Ming ming is a complete grassroots player.
The most important factor that supports him to become a good anchor is his technology, in addition to always getting the top place at the end of the season at the peak competition, He also has the title of the first hero of several national uniforms.
It is also with his superb technology that Gemini and Tommy, two top-level anchors of the Glory Division of the King of Fish, appeared in the self-made documentary of Fighting Fish.
From the appearance of this time, what we see is the support of the Glory Division of the King of Fighting Fish for technical anchors, and a large number of resources have been poured into these new anchors for all-round packaging.
This is also inseparable from the adjustments that have taken place in Douyu's entire content operation strategy, behind the emergence of a large number of new anchors, Douyu has begun to dig deep into every vertical field from the full coverage strategy, just as it has done in the event, which is also actively opening up the incremental market while maintaining the vitality of the platform.
Deeply cultivate the vertical market and strengthen the e-sports gene
Before the official joining of Douyu, the Douyu King Glory Division launched the "Bounty Canyon Order", as long as the player opens the live broadcast in the Douyu and comes up with good results in the peak competition, he can get the support of douyu from funds to resources, single cash rewards, up to 6500 yuan / day, after which douyu has gradually increased the size, and the current maximum can reach 18888 yuan / day.
Such a high reward is the highest in the whole network, and it has also successfully attracted the participation of various peak race gods and opened a live broadcast in Douyu. Looking at the distance, in addition to obscurity, the regular shackles of the peak ranking one also opened a live broadcast in Douyu during that time. Looking closer, on April 1, Ze Dao ZZ, who held ten national service heroes and won the first place in the country in the two peak competitions, joined Douyu.
This strength is reflected in the peak list, and the anchors of Douyu often slaughter the list, occupying all the TOP10 positions. According to relevant data, at present, more than 70% of the new peak gods have signed up for Douyu, the peak race iOS hand Q channel, and the daily TOP10 Douyu anchors account for more than 60%.
With such a large reward and so many top players in the peak game, it is clear that Douyu is focusing on the layout of technical players.
Technical anchors, which is one of the key directions of Douyu's current king glory partition, open the king glory partition of Douyu live broadcast, we will find that in the label classification, the first and most conspicuous classification is the "peak god" label, and at the same time, in the certification of the anchor, the certification of many anchors is named "the most XXX of the national service".
Why began to focus on cultivating technical anchors, from the market point of view to analyze, the person in charge of the Douyu King Glory Partition to the game value theory of the answer is, "in the traffic distribution of the Douyu King Glory partition, the coverage of the entertainment anchor has been relatively sufficient, if we want to maintain the continuous growth of traffic, then the development of technical anchors is a good direction, this is an incremental market, will not affect the original market."
This answer points to the development of the high-traffic products of the live broadcast platform of King glory to the current time when it is necessary to do vertical market segments.
In this logic, entertainment anchors do coverage, and technical anchors do vertical. After more than a year of exploration in the vertical field of technology, Douyu has indeed achieved expected or exceeded expectations, and a large number of excellent anchors have emerged.
Obscurity, Shackles, Xia Tong Lulu, and Yun Tianhe are all among the best, among which the subscribers of Shackles in Douyu have reached 1.87 million, occupying a very stable position in the Glory section of Douyu King.
Based on the emergence of these technical anchors, the King of Douyu Glory Division has absorbed a large number of technical live broadcast users to discuss the playing style of a hero in these peak gods.
Outside the market, from a higher perspective on the development of the entire Douyu to see the cultivation of high-scoring technical anchors, it is obvious that this is the field of Douyu's increased advantages.
All along, Douyu has been the platform with the strongest attributes of e-sports users in the whole network, and the proportion of the most hardcore users in the game field is the highest. With this e-sports attribute of Douyu to see the absorption of high-scoring technology anchors by Douyu casting a net, as well as the support and cultivation of a large amount of resources, it points to the expectation of Douyu to continue to strengthen the e-sports gene, create the strongest technical anchor gathering place in the whole network, and cultivate more diversified and in-depth e-sports content.
In the vertical market of technology, how to support Douyu?
In the face of such a result, a question is, how did the Glory of the King of Fish plate quickly build the vertical market of technology anchors in just one year?
In fact, the answer is very simple, and this answer has been very clear from the fact that he can appear as the protagonist in the third issue of "Rhythm".
As the key PGC content of the Glory Of The King of Fighting Fish Division at the beginning of this year, the first two guests of "Rhythm" are sufficient in terms of popularity and industry influence, but in the third period, the ambiguous one has only been live for more than a year, whether it is the influence in the industry, the number of fans, or other dimensions, it seems that it does not conform to the tone set by the current two issues of the festival.
And the only thing that can make Ming yu stand in front of this program may be his technology, because of his technology, Douyu has given enough heavyweight resource support, which is the answer.
From the communication between the game value theory and the glory of the Douyu King, what we know is that for the technical anchors, Douyu will take out enough resources to package.
It can be summarized as follows: In the platform, the anchor is operated in a refined manner, the exposure and support for the anchor is increased, and many plans are made for the anchor to improve the user's viewing experience.
Outside the platform, after determining the quality anchor, communicate and plan with the guild, give the guild goals, resources, including some activities, let him show as the primary figure of the activity, and at the same time, together with the guild, in the case of giving enough resources internally, jointly create a social platform matrix, and directly assist in content control and fan communication.
From the perspective of specific execution, Douyu landed 8 large-scale anchor events throughout last year to give these technical anchors enough stage to show themselves, and these anchors did get remarkable results.
For example, the DBS team led by Obscurity first won the championship of DBL in the platform, and then won the champion of multi-platform anchors, and it is precisely by virtue of the excellent performance of DBS that Obscurity became famous in one battle, from a technical player in the peak competition to an excellent anchor with outstanding technology.
According to the understanding of the game value theory, Douyu has now determined the system of "system incubation - mining and filling in the new - event undertaking - outside the station" to increase the training of technical anchors.
In addition to the official resources, the platform has also made sufficient efforts to refine the operation, and these peak gods can almost come up with a few particularly good heroes, but Douyu will provide them with suggestions for their style and create representative heroes, and the yuan song of the shackles is a typical case.
It is based on the landing of these large to the framework, small to the implementation of details, so that the Douyu King Glory partition in just one year to build a technical anchor of the large market, according to the data given by Douyu, this mature anchor incubation system, basically on the platform 6 months can be born a batch of anchors from zero powder to 10w powder, 20w powder, the platform continues to have a phenomenon-level new face appears, so that the King of Glory game area is full of vitality.
Judging from the situation of the Glory of the King division, it is clear that Douyu has established a set of methodologies in supporting anchors, and can quickly introduce new anchors.
This powerful hematopoietic ability is what Douyu has continued to show to the outside world since its establishment, not only in the support of the anchor, but also in the self-made event IP, Douyu also has this hematopoietic ability.
And this ability and the strategic adjustment of the entire platform of Douyu is inseparable, in the previous article "Eight years later, Douyu took the lead in entering the next dimension" we mentioned a point, after 8 years of development, with the emergence of the market ceiling, Douyu began to take the lead in opening the road of transformation, from the content form to the market strategy to the live broadcast of the game, Douyu is changing.
At that time, we left a question, after changing the market with a signing fee for the first time and bringing great success, can douyu still succeed this time?
Our answer is that from the perspective of the hematopoietic ability of Douyu in the Glory of The King plate and the exploration of the incremental market, the direction of this strategy is undoubtedly correct.