Last week, after 263 days, the first batch of 45 games obtained the version number, which solved the urgent needs of many domestic game teams and brought confidence to the domestic game industry this year.
Among them, the indie game "Pottery Master" that has aroused the attention of many players and waited for more than 500 days, pasia Technology's new work "Sandstone Town Time" has successively obtained the version number. Even if it is a powerful manufacturer of this level, its product "Flash Party" is also happy and "publicized" after getting the version number. At the same time, this batch also appears in xishanju "Sword Net 3 Origins" and other end-game masterpieces.
After a week of fermentation, after the initial joy of the gamers has passed, it may be time to talk about some worrying topics: it is really doubtful whether some of the games in this batch that have obtained the version number can be released smoothly in the future.
Through the rough understanding and statistics of GameLook, the first batch of 45 version number games this year, there are currently known to be 8 game companies to change careers, the company lost contact, the R & D team was greatly reduced, the team disbanded, and even the overall business layoffs of the abnormal situation, the game in the "abnormal state" accounted for nearly 20% of the approved version number products in this batch.
The version number came, but multiple teams fell before dawn
A total of 45 new games were approved for the first batch of game versions in 2022, among which the most well-known team changes in the approved game products were Baidu Games.
On July 28, 2021, Baidu held a brand launch conference with the theme of "Transformation and Empowerment". At the meeting, Baidu Games announced a new upgrade and announced 23 products, involving leisure, medium and heavy multiple tracks. However, just a month later, the release of the version number began to be suspended, and it lasted for more than 200 days.
At the end of 2021, netizens who were certified as Baidu employees broke the news on the pulse of the workplace social platform, saying that the Baidu game department under the MEG of Baidu's mobile ecological business group was "basically completely destroyed". Perhaps it is the trick of fate again, only 4 months later, Baidu's declared game product "Attack on Rabbit" obtained a version number in this batch.
Baidu is not the only manufacturer that is difficult to save from the water and the fire.
A few days ago, GameLook reported that the version number of "a red theme game", after our article was issued, we received a revelation from the former developer of the team, saying that the core team of this game has been reduced.
Downsizing is even the best of the company's changes. Some games that get the version number in this batch, the project team even changed careers, or directly suspected of disappearing, and there was no such "person".
For example, the registration and operation unit of "Magic Eye Fight" "Shanghai Binluo Network Technology Co., Ltd.", the official website shows that the main business has transformed the construction industry, mainly providing architectural design and solutions and CAD drawing download;
Since September last year, the registered operation unit of "Dream Puppy", "Nanjing Bochuan Network Technology Co., Ltd.", has been in a "abnormal operation" situation that cannot be contacted through the registered business residence;
"Little City Lord" registration operation unit "Shanghai Lingyi Technology Co., Ltd.", the registration official website sold skin care products, after these days caused peer attention, the company's website is directly inaccessible;
"Want Want Ranch" registration operation unit "Nanjing Five Finger Play Game Network Technology Co., Ltd.", the registration of the official website has become a second-hand commodity trading network, after triggering the attention of peers, the company's website is also directly inaccessible.
"Interesting Manor" registration operation unit "Hangzhou Cut a Cut Network Technology Co., Ltd.", the official website is an e-commerce platform called "Point One Point", and there is no trace of game-related.
In addition, in this batch, it is rumored that the research and development team of the version of the game obtained by a Shanghai game company has been dissolved, and it has also been ridiculed by peers as "whether to recall departing employees to continue development". With this addition, there are as many as 8 games in this batch that are known to be in an abnormal state.
Game approval requires "fault tolerance"
This year's first batch of game version numbers a total of 45 games, on the surface of the 8 products have been developed, the release of various changes, accounting for up to 17.7%, and the actual version of the game list of which games have abnormalities, it is unknown.
According to the historical data of GameLook statistics, the number of games that received the version number in 2019 was 1570, which was reduced to 1405 in 2020, and further reduced to 755 in 2021 due to the suspension of the release window, a year-on-year decrease of 46%.
In the context of the total number control policy, the sharp reduction of reviewed games has indeed exceeded the expectations of people in the game industry. Among the very precious and limited version numbers, at present, some of them are sent to game companies that have lost contact, been cut, and changed careers, which really makes other game manufacturers who are still waiting for the version number feel very sorry.
GameLook believes that both the competent authorities and the publishing unit that declares the version number are actually unwilling to see the situation of "waste of the version number", but there is indeed a situation where the game company feedback the project status is not timely, or the game manufacturer does not have the motivation to feedback the life and death of the project, how to make the version number sent to the team that really needs the version number? It is necessary for the publishing unit to assume responsibility and strengthen communication with the competent authorities.
On the other hand, game approval to do not leak, taking into account all aspects is too unrealistic, after all, the situation of enterprises and game products in the market is changing rapidly, the factors involving the death and life of the product are too many, in the case of the actual success rate of game products is very low, GameLook believes that the current game approval may need to retain a certain "fault tolerance space", to take into account the objective situation that some of the products that have obtained the version number will encounter failure, and some small and medium-sized teams are limited to funds and strength, and can only be developed for the time being." less boutique games", thus leaving the possibility of trial and error in the market for game companies.
Judging from the situation of 755 game versions last year, this total amount is indeed small, and in the case that various game anti-addiction measures have been implemented in the industry and achieved substantial results, the game industry really hopes to restore not only the approval of the version number, but also the total amount of the version number.
····· End ·····
GameLook Daily Game Industry Report
Global vision / depth is material