Baidu's game division layoffs? Live streaming business may be cut 90%

According to Sina Technology, Baidu Mobile Ecological Business Group (MEG) was exposed to layoffs yesterday, and then Baidu people told the media that "this layoff is a small-scale adjustment.". However, it was learned from a number of MEG employees and Baidu employees that the layoffs were by no means "small-scale", and even many people bluntly said that "I have never seen such a large-scale layoff since 2018".

Another laid-off employee revealed that the layoff was announced at the all-staff meeting at 11:00 a.m. on December 22. Almost all of the more than 300 people in the game department were laid off, and the live broadcast business was laid off by 90%, even if it is a financial vertical live broadcast with better commercialization ability, some people have been laid off; education and other businesses have also laid off employees, the specific proportion is unknown. It is not excluded that MEG's other businesses may continue to lay off employees. After more than a year of internal rumors to leave, Cao Xiaodong, vice president of Baidu, head of the mobile ecological user growth department, and head of the interactive entertainment platform, is indeed leaving from Baidu.

It is understood that on July 28 this year, Baidu held a press conference to announce the launch of a new brand of Baidu games, reorganized the business team, by the former touch game general manager Xu Jian as general manager, Babel Times COO Wang Hui as deputy general manager, the press conference announced 23 games in one fell swoop, of which heavy games accounted for 9, most of which are self-developed.

Regarding the layoffs, Baidu officials have not yet responded specifically.