Whether you've traveled to Japan, watched Japanese anime and TV dramas a lot, or gone to a Japanese parking lot to look down, you'll notice the details. Most cars in Japan do not have sunroofs. However, in contrast, domestic consumers often have a fondness for sunroof when buying a car, and even directly link the layout of the "sunroof" with the "high place", and feel that the car without the sunroof is often a low-end car and a low-cost car. In fact, there are roughly two reasons why people like "skylight". One is, of course, because of the "face thought". For example, as mentioned earlier, when the sunroof was first listed a few years ago, the sunroof and the absence of the sunroof were one model, and the price difference in the configuration was more than 10,000. The sunroof convinces a lot of shy consumers. Most of the time, however, only "sneaky" car owners consider buying models with sunroofs. For a long time, Sunroof has been thinking about buying a car that it owns
The second reason is "bundling" sales. In order to reduce production costs and increase profits, automobile manufacturers use sunroofs as standard in the whole series to sell in some places where models are listed. For example, toyota Camry minimum equipment also has a sunroof, but some low equipment and no sunroof models, such as Maiteng, Accord, etc., are almost in the "no production" state, the owner wants to order, but also waiting for the car Therefore, the reason for the "sunroof flooding" in the domestic automobile market is still related to the love and psychology of the Chinese people, and the second is the result of the current imperfect mainland automobile market. But why, for Japan, a major producer of automobiles, do most of the cars on their roads have no sunroofs? In fact, they are not poor. In highly developed countries, and the level of productivity is very high, there is a skylight on the car, all owners can consume, in fact, they choose this way, of course, there is a reason. Reason 1: Almost all cars sold in Japan are plain cars
First of all, Japan's automobile industry is particularly developed, and the automobile market has also developed a lot. When Japanese consumers buy a car, whether they buy a cheap scooter or a luxury car, they can be 100% customized. And, the meticulousness of customization may surprise you. In the mainland auto market, automakers fix "low, medium, and high" configurations for car owners to choose from when launching models, but car owners can only choose from these configurations and can never get rid of this framework. However, Japan is not. When buying a car at the 4S store, he will provide you with extremely detailed details of the model configuration. The first is the sale of plain cars, only mandatory ESP, ABS, airbags and other safety configurations are standard. Secondly, it can be equipped with audio, sunroof, electric seat, number of air bags, headlamps type, etc. Specifically, it can be customized according to the needs of the owner, and it will not be forced to sell with a "sunroof", but even so, why do many Japanese people buy plain cars directly without installing sunroofs? Next, let's take a look at a few reasons. Reason 2: Japan pursues hyper-pragmatism
The reason for hating Japanese skylights is also related to their ultra-pragmatism. In Japan, they especially prefer small size cars, which are known locally as "K-Car". This car generally has several characteristics. One is that the body length is below 3 meters 4, the second is that the seats are below 4, and the third is that the engine displacement is within 0.66 liters, looking at the mainland automobile market, except for some electric vehicles, others can not be found. However, such a car is very popular with Japanese people. On the one hand, it is supported by Japanese policies, and on the other hand, it is also related to their hyper-pragmatism. For them, how many configurations should be used in the car, and the configuration that is not commonly used, do not buy at all. It is futile not to do that. For example, we like a lot of space, car companies like to extend the wheelbase of the car and then put it on the market, while the Japanese usually only think of using so much space to replace. Finally, let's talk about the sunroof. I think the sunroof is absolutely as impossible to configure. With it, the comfort will not increase much, the cost of buying a car will also increase, and naturally there will be no desire to buy.
The third reason is that Japan has entered a "low-desire society" and the final reason has to do with social psychology. From the 1980s to the early 1990s, after rapid economic growth, an economic bubble appeared, the economy shrank, and the purchasing power of Japanese consumers fell sharply, fundamentally changing the japanese consumer psychology. Since then, Japan's luxury car, luxury home, and luxury markets have shrunk, and these things are not attractive to Japanese people, and "low-desire society" is very popular. This change is not that Japanese people run out of money in their pockets, but that they have become more realistic. From this time on, K-Car became popular and became popular on the streets of Japan. Buying a car is also popular "vegetarian car", minimizing the configuration of the installation, and the natural sunroof can not eat it.
Summary: In general, the reason why sunroofs are not popular in Japan is both objective and subjective. On the other hand, cars sold in Japan can be customized. As an expensive and low-practical configuration, the sunroof naturally becomes cooler. Secondly, the consumer psychology of the Japanese people is currently different, and many Japanese domestic models, such as the Corolla, Yaris, crown, etc., must be properly localized before entering the Chinese market. Usually, changes in appearance, changes in space, and extensions of wheelbase are all in line with the consumption preferences of the people. For you, do you like the skylight yourself? When buying a car, "do not buy non-sunroof"? Please share your opinion in the comments section below.