Tomorrow is the annual "March 8th" Queen's Day. According to data previously released by the Ministry of Public Security, there will be 395 million motor vehicles in the country in 2021, of which female drivers account for 33.68%. Although this set of data cannot intuitively reflect the real ownership of female car owners, it at least means that the female group has a higher and higher voice in car use and car purchase. At present, some car companies are also aware of this, such as the Great Wall has created the Euler brand specifically for female-led consumer groups; Xingtu Chasing Wind, Dongfeng Fengxing T5 EVO and so on have launched goddess special edition models. In the future, the female consumer market undoubtedly has great potential.
In view of this special festival, car buyers combined with the 2021 WWCOTY (Annual Women's Car Award) and Xinyi Data & Douyun, two authoritative survey agencies at home and abroad, from different energy types, different categories, different levels of multiple angles, selected 8 models that are most suitable for female users to choose, for your reference. Without further ado, let's take a look.
Euler good cat
New car guidance price: 121,900-151,900 yuan
With a flexible body and a cute temperament, Euler's good cat is worthy of the hand of "the car brand that understands women the most". According to the Xinyi Data & Douyun survey, the female owners of Euler's good cats accounted for 39.3%, and the proportion of nearly 40% was enough to show the popularity of this car among women.
From the perspective of female consumers, most consumers regard the appearance of the vehicle as the first element of the car purchase decision, and a delicate and beautiful model is far more popular than a performance car that accelerates and fury. Euler Good Cat adopts a combination of modern and retro design ideas as a whole, and the details reveal a strong "literary atmosphere".
In addition to the novelty of the shape, the new car exterior also provides 8 kinds of solid color car paints such as muppet white, blue bowan, forgive green, as well as 7 kinds of dual-color car paint options such as ragdoll white/forgive green, wise brown/million meters, puppet white/high heel red, etc., and the interior also provides black, green/brown, gray/beige, red/black and other 4 choices of solutions, so that the car color is like a coat and hat, to achieve versatility.
Wuling Hongguang MINIEV
New car guidance price: 28,800-48,600 yuan
Wuling Hongguang MINIEV, which sells an average of more than 30,000 units a month, directly makes this trendy car the first choice for many consumers to commute. According to the Xinyi Data & Spreading Wings survey, the female owners of Hongguang MINIEV are as high as 58.8%, and it has become the only model in the domestic market where female owners exceed men.
If you look at the product positioning and its own product strength, it seems not surprising that Hongguang MINIEV can create such a magical sales volume. The starting price of 28,800 yuan, coupled with the cute appearance, economical and practical space performance, and with the help of the convenience advantages of pure electric models, is indeed very in line with the use of daily commuting scenarios in the city, which is not so focused on performance performance of female users, choose such a car as a commuting tool, why not enjoy it?
Kia KX5
New car guidance price: 162,800-191,800 yuan
Kia KX5 is named "Sportega" overseas, and you may have doubts about the car's entry, but it is indeed the most popular urban SUV for women by WWCOTY's authoritative survey agency.
The KX5 positions itself as a compact SUV in China, and like the sibling model Hyundai Tucson L, it forms a direct competitor with Models such as Nissan X-Trail and Toyota Veranda. It is worth mentioning that with the overseas listing of the new Sportega in June last year, the domestic listing of the new generation of KX5 is also stepping up preparations, and the appearance of the new car will adopt a new "Opposites United" family design concept, and use the overseas version of the "long shaft version", which is expected to be listed within this year.
In terms of sales, the KX5 may not be the opponent of these Japanese models, but with the overall improvement of the design level of the Kia brand in recent years, the styling design of the current KX5 is obviously more avant-garde and more outstanding, which is the biggest reason why Sportega can be shortlisted for WWCOTY.
Ford Muskang Much-E
New car guidance price: 265,000-379,900 yuan
If the classic Mustang muscle sports car is a symbol of male masonry and strength, it is not surprising that the "electric horse" Mustang Much-E, which pays attention to the beauty of the configuration and the sense of technology, is sought after by female users.
After all, it is a product of the era of electrification, Mustang Much-E in addition to inheriting many of the classic design elements of the Mustang sports car, this new species of medium-sizeD SUV positioning also adopts a sneaky design style, which in turn makes the new car look more streamlined. The interior is like a new era of futuristic feeling, full LCD instrument with large-size longitudinal central control screen, the integration of a variety of functional applications to greatly facilitate the operation cost.
BMW iX
New car guidance price: 746,900-996,900 yuan
Leaving aside the product, whether male or female consumers, it is difficult not to arouse the strong interest of everyone just by the shining words of the "BMW" brand. As the flagship pure electric product of BMW's brand "i" series, iX can be described as a full all-rounder.
To look good, the new design language of pure electricity exclusive to the new car is new enough, and it is also enough to be sci-fi; on the interior and workmanship, a large number of leather and wood grain trim panels in the car, with meticulous and comprehensive functional configuration, can be described as practical and playable coexistence. Not only that, the new car also provides four theme modes of soothing mode, joyful mode, digital art mode and cinema mode, creating a visual, auditory, tactile all-sensory immersive experience, which is simply no resistance for the majority of female consumers.
Audi e-tron GT
New car guidance price: domestic to be listed
As a member of the first e-tron pure electric family of the Audi family, in addition to using the same platform as the Porsche Taycan, the four-door coupe positioning e-tron GT is obviously more aggressive and more fashionable than the previous SUV products. The car's futuristic exterior and luxurious interior are unforgettable.
At present, the new e-tron GT has not yet been introduced into the domestic listing, but it can be shortlisted for the WWCOTY authoritative survey agency, which also shows its enthusiasm in the hearts of female consumers, and it can also be foreseen in advance that after it enters the country, it will definitely be surrounded by many female consumers.
Jeep Wrangler 4xe
New car guidance price: 544,900-624,900 yuan
All along, Jeep, as one of the few exclusive SUV brands in the world, has been labeled as a "tough guy" holder by the people, especially its purebred off-road vehicle Wrangler, with a tough enough appearance and outstanding off-road performance, not only by a large number of male consumers, but also aroused the desire of many female groups to protect.
As a plug-in hybrid version of the Wrangler 4xe, because of the extra motor, perhaps less soul in the original off-road attributes, but this does not mean that its comprehensive performance belongs to the fuel vehicle. What's more, for female consumers who do not involve off-road use scenes, the rugged and exquisite appearance and interior design are enough to satisfy their spiritual fantasies of being both "cool" and "sassy".
Mercedes C-Class
New car guidance price: 325,200-372,200 yuan
In the traditional impression, Mercedes-Benz, as a luxury head brand, always gives people a greasy and pragmatic business image, but as the market becomes more and more diversified, the different models of the Mercedes-Benz brand have gradually formed their own strong style. For the C-class, which focuses on petty bourgeoisie, it even surpasses the sporty BMW 3 Series and the stylish and comfortable Audi A4L among female consumers.
The new generation of C-class was launched in July last year, although the whole vehicle has been comprehensively upgraded and renewed, but the car buyer believes that the biggest change is the substantial adjustment of the interior, especially the large size of the touch screen tilting central control screen and the wood grain trim with white vertical stripes on the center console, which is just right for the sense of technology and luxury. That is to say, the reason why C-class can attract so many female consumers may be attracted by the fresh and elegant appearance, but the high-end atmosphere of the interior paving is the key to their final decision.
Summary: Of course, in addition to the above models, there are also like Euler Black Cat, FAW-Volkswagen Golf, Nissan Qida, etc., which are also quite popular among female consumers. However, for the majority of male compatriots, when you choose a car for your "queen", it is far more important than the price and grade of the model itself.
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