In the past 2021, the sales of domestic auto independent brands have increased by leaps and bounds. According to the editor's inquiry of official data, Geely Automobile's total annual sales reached 1.328 million units; Great Wall Motors totaled 1.28 million units; Chery 961926 units, and BYD 740,100 units.
In 2021, Geely won the sales championship of its own brand as desired, which is undoubtedly a dose of tonic to promote the brand to move in a higher direction. In 2022, Geely Automobile has set a sales target of 1.65 million units.
In order to achieve this sales target of 1.65 million, in addition to accelerating the rapid marketing of existing explosive models, Geely also recently announced its brand development plan for 2022, which has predicted a number of new cars in advance, so what are the specific models? Let's take stock today.
Fuel hybrid synchronous force, Thor hybrid into the focus
As the biggest focus of the new energy market in the past year, the successful release of Raytheon Power has undoubtedly laid a "shot in the arm" for the entire industry. In the Geely 2022 development plan, the overall layout of the Thor hybrid system in the next year was also announced.
2022 will be Geely's "Year of Thor", with the launch of two models equipped with hybrid systems, the Emgrand L Hi-X and Hoshigoku L Hi-X models.
It is understood that the first Thor plug-in hybrid model Xingyue L Hi-X released at the 2021 Guangzhou Auto Show will be completed in the first to second quarters of this year. In December last year, The Star Yue L Hi-X has also opened the first batch of pre-sale models, and as of now, all pre-sale places have been snapped up, and the overall situation can be described as hot. Recently, the media has also been invited to do a static experience.
In addition to the already announced Star-Vietnam L Hi-X plug-and-mix version, in 2022 Geely will add a new model on the basis of Thor's power structure, as for which product, Geely officially did not announce. Of course, according to the speculation of relevant industry insiders, this new car may be Geely Xingrui under the same "China Star" series, thus forming an SUV of less than 200,000 with The Star Yue L Hi-X to cover the sedan market. However, it is certain that the new model will be equipped with a larger battery pack, and the pure electric range will exceed 200 kilometers.
In terms of fuel vehicles, according to Geely's official news, in 2022, there will be a compact SUV based on the CMA architecture, with the internal code name "FX11". Although Geely's information about this new model is very limited, there are also many people who speculate that the new car may be a new generation of Boyue.
If you look at the product update cycle, Boyue has not been replaced for a long time since its birth in 2016, and it is also the main model under the CMA platform, and then Geely is very likely to "do something" with Boyue.
Finally, in the small SUV market, the new Binyue will also be launched in 2022. However, from the approval drawings previously released by the Ministry of Industry and Information Technology, it can also be seen that the new car has become more aggressive in appearance and is equipped with more sports kits. In terms of power, the new Binyue will completely abandon the three-cylinder engine version, so as to be equipped with a more mainstream 1.5T four-cylinder engine, further catering to market consumer preferences.
The Lynk & Co family ushered in a wave of restructuring
In Geely Automobile's 2022 product planning, Lynk & Co as a high-end brand is undoubtedly a hot spot. However, according to official information, Lynk & Co is mainly based on the modification or launch of hybrid models, and there will be no replacement. According to the information found by Xiaobian in the Ministry of Industry and Information Technology, the new Lynk & Co 01 PHEV model has been exposed.
In terms of appearance, the new car is not much different from the current model, but the taillights have been partially adjusted, and the effect after lighting up is more slender. In terms of powertrain, the new Lynk & Co 01 PHEV is equipped with a 1.5T three-cylinder engine under Raytheon Power, with a maximum power of 110 kilowatts, and the new car is expected to be officially released at the Beijing Auto Show in April.
In addition, in the coming year, Lynk & Co will also launch mid-term remodeled models for products such as 02 and 03. According to the 03 spy car taken by netizens before, the overall design of the new car after the remodeling will be more inclined to the style of 01, and the "cat's claw" LED daytime running lights at the front of the car have become more slender. It is understood that the starting price of new cars will still maintain the current range of 136,800 to 256,800.
Extreme Kr may launch the first pure electric MPV model
Finally, there is the "net red" extreme krypton brand. Although in the early days of the release in 2021, the extreme krypton 001 made some "scandals" in terms of configuration, but this did not affect the market's enthusiasm for this car. The past month was a success with the delivery of 3,530 units.
For 2022, Extreme Kr will also continue to exert its strength under the blessing of the Vast Architecture, of which according to the news released by Geely's official release, Extreme Kr will release its first pure electric medium and large MPV product within the year, with the internal code name of "EF1E". However, for this new car, Extreme Kr did not reveal much useful news, but it is certain that this "EF1E" is undergoing winter testing and is expected to be released as soon as the third to fourth quarters of 2022.
Lotus brand
In July 2021, the last fuel sports car Emira was released as the final work of the Lotus fuel era, followed by the whole new era of Lotus, according to Lotus's planning, starting from 2022, Lotus will successively launch the E-class pure electric intelligent SUV "TYPE 132", the E-class pure electric intelligent four-door coupe "TYPE 133", and the new species of pure electric intelligence "TYPE 134", etc., as a model created by the new platform. The product strength of these models will be further enhanced, which is expected to help Lotus catch up with Ferrari and Porsche in an all-round way.
A few days ago, the media obtained a set of Lotus's new pure electric SUV - Type 132 spy photos, and before that, the CEO of Lotus Group also revealed that Lotus Type 132 will be put into production at the Lotus factory in Wuhan this year, and will be unveiled globally in March this year, and delivered globally in 2023, based on the new architecture of the vehicle, can produce models with wheelbase range of 2998mm to 3100mm.
Judging from the spy photos exposed by the media, lotus Type 132 is a very obvious low body shape, so the positioning of the new car should be an SUV, and it is an ultra-luxurious pure electric smart SUV. Officially, the new car will be released globally on March 29.
Geely new energy brand geometry
On March 4, Geely Geometry released the official map and part of the model information of the new pure electric SUV Geometry E, which aims at the new energy rejuvenation market.
As a new pure electric SUV named after Geely Geometry in the "brand + alphabet" style, the exterior design of Geometry E inherits the geometric brand gene. At the same time, Geometry E will be based on Geely 4.0 super smart factory production and manufacturing, aiming to provide young new family users with a pure electric car full of trend, technology and quality, and enjoy a colorful, fashionable and vibrant new life in the city.
The geometric E front face line is wide and vibrant, and it is combined with a unique geometric light cluster to form a highly recognizable design. The upper running lamp is narrow and flexible, using a split light group design, which is used with different functional scenes, and the light is brilliant.
At the same time, Geometry A Pro and Geometry C will also be revamped and newly listed this year, so stay tuned!
Write at the end:
In January 2022, Geely Automobile once again won the title of passenger car sales champion with a single monthly sales of 146,380 units, becoming one of the most popular domestic brands at present. At the same time as the release of Geely's 2022 brand development strategy, it also announced its ambitious goal of annual sales of 1.65 million units.
It is undeniable that in the next year, it will also be a year of rapid outward expansion of Geely Automobile. From the hot sales of the Thor power series to the renewal and modification of the Lynk & Co brand, Geely is gradually completing the transformation and upgrading of its models. With the blessing of a number of new models, can Geely successfully complete the sales target of 1.65 million units in 2022?