Images courtesy of interviewees
International online report (reporters Zhang Yan, Zhang Guocheng, Liu Yue, Xia Qiu): The inheritance of China's intangible cultural heritage (hereinafter referred to as intangible cultural heritage) is becoming one of the important forces to promote the development of rural industries, solve rural employment, and help rural revitalization.
Chishui City, Guizhou Province, is known as "China's Top Ten Bamboo Townships", and "Chishui Bamboo Weaving" is not only the intangible cultural heritage of the province, but also the characteristic industry of Chishui City. In recent years, the local bamboo weaving industry has flourished, benefiting more than 3,000 people in employment and income.
Yang Changqin, a deputy to the 13th National People's Congress and a villager of the ethnic village of Datong Town, Chishui City, Guizhou Province, is not only the inheritor of the intangible cultural heritage skills of "Chishui Bamboo Weaving", but also one of the leaders of the industrialization and scale of "Chishui Bamboo Weaving".
Since 2012, through the establishment of Chishui Hand in Hand Bamboo Art Development Co., Ltd. and the establishment of the "Jizhutang" brand, Yang Changqin has led more than 100 villagers to employment and helped 570 people from 177 households to increase their income. In addition, the company held a free bamboo weaving craft training course, and the total number of people participating in the training reached more than 8,100 people.
"Brands are a passport to the market. Only with a brand can we go out. Yang Changqin believes that intangible cultural heritage skills as the essence of traditional culture, commercialization, marketization naturally has advantages, however, any commodity to the market must have the blessing of brand power, only the formation of high-quality brands, open up production and marketing channels, the formation of a complete industrial chain, in order to maximize the advantages of the intangible cultural heritage technology industry, benefit more people.
Shi Liping, a deputy to the 13th National People's Congress from Songtao Miao Autonomous County in Guizhou Province, holds the same view, as the seventh generation of "Songtao Miao Embroidery" inheritor, Shi Liping has been committed to shaping the Miao embroidery brand for the past 20 years.
Since 2008, Shi Liping has established Guizhou Songtao Fanjingshan Miao Cultural Tourism Product Development Co., Ltd., founded the cultural brand of "Pigeon Flower Song peach miao embroidery", successively solved the problem of home employment for more than 4,000 left-behind women, and helped more than 300 poor people get rid of poverty.
In addition to working building a brand, I now advocate the development model of 'Miao Xiu +', such as 'Miao Xiu + Clothing'. A Miao embroidery clothing has the dyeing thread of the raw materials of the Chinese herbal medicine board blue root, this costume in addition to the miao embroidery itself, can also pull the in-depth development of the industrial chain such as plate blue root planting, weaving, clothing sales, etc., the industrial chain is complete, enriched, there are more people involved in employment, and the villagers must be able to increase their income and get rich. Shi Liping said.