Who, exactly, is it that a dynamic can attract the attention of 570 million people and the likes of 500,000 people?
It's Plum Ziqi!
On July 14 last year, she released the finale of "Chai Rice Oil Salt Sauce Vinegar Tea", "Well Salt", and stopped changing without warning.
After that, it also fell into the storm of alarm, losing the control of the "Li Ziqi" IP, a paper complaint and "capital" hardness.
After disappearing for more than 270 days, she finally returned!!!
And also updated a dynamic on Weibo.
Although it is only a picture and a paragraph, the words "Dialogue with the Supreme People's Procuratorate", "Rural Revitalization", and "Special Planning for the Two Sessions in 2022" tell everyone that she is doing something meaningful to many people.
Sure enough, some netizens brushed the topic of #Li Ziqi went to Ganzi, and Ganzi officials personally came forward to confirm: "It is true, they also brought more than 2,000 pieces of clothing to the children."
Netizens have left messages to cheer up:
"When is it updated, I haven't seen your video for too long, I miss it so much"
"Long time no see, you're finally back!" Love can withstand the long years, together to pay attention to and help rural revitalization! “
"March, spring is coming, winter is not finished, we say slowly in the spring"
Seeing that Li Ziqi was fine after last year's turmoil, even better than before, the sheep was really happy for her.
Because, along the way, she really hasn't had a hard time!
Always on the hard side
Li Ziqi's life is known to everyone, her parents divorced from childhood, and after her father remarried, her stepmother was not good for her, she would press her head into the ditch, and she would beat her half to death.
All kinds of torturous childhood, fortunate grandparents to take care of, in order to grow up hard.
"Someone in my world gave me a beam of light, so I remembered this light and was eager to pass it on to more people."
Knowing how to be grateful, after learning that her grandmother, who was dependent on her, was ill in 2012, she immediately quit her job and decided to accompany her grandmother to live in the countryside.
In order to make ends meet, Li Ziqi opened a Taobao shop.
In order to make the business of Taobao shop better, she began to shoot short videos, but she did not expect to become popular unexpectedly, and has since embarked on the road of short video bloggers.
From 2015 to 2022, Li Ziqi's Weibo fans have increased from the initial 0, 10,000, and 400,000, to the later 2 million, 5 million, and then to 27 million, and the cumulative number of fans on various domestic Internet platforms has exceeded 100 million.
The accounts of foreign video websites also have more than 16 million followers, setting a Guinness record for "the most subscribed YouTube Chinese channel".
But behind this is one difficult road after another.
When he first started shooting videos, Li Ziqi was still a photographer, and he could only use his mobile phone to create simple creations, and the resulting video picture was touching.
So, she went to consult a friend who made a video, bought the first SLR in her life under the guidance of a friend, and learned the most basic use after looking at the instruction manual.
After that, I went after "China on the Tip of the Tongue" to learn the framing, composition, and shooting techniques in it.
At that time, the protagonist in the video was her, and the photographer was also her.
Li Ziqi can only go up the mountain and down the river, climb trees and rain, and adjust the position and angle of the lens himself.
Keep turning the camera on and off until you get the shot you want.
For example, her earliest "Lanzhou Ramen" video.
Ramen is a technical job, Li Ziqi only knows a little bit about fur, so she found a local Gansu master who opened a ramen restaurant, and the soft grinding and hard bubble people agreed to teach her.
Every day, she pulled the ramen until her arm was so sore that she couldn't lift it, and finally after a month, she was able to pull out the uniform two fines in its entirety before she began to shoot videos.
More than 200 shots, after each shot, you have to wipe a finger to turn off the shooting button, and then wash your hands to confirm the picture for the next adjustment.
Back and forth, just washing your hands is to wash until you molt!
There's something harder than that.
Choose flour, add water, add salt, to the dough, knead the dough, wake up... Every link of ramen is exquisite, and at that time, Li Ziqi was not focused, so the whole process has been repeating two words "remake".
The flour is not in focus, the water filling angle is not correct, the tripod position is not adjusted, the lens position is not correct... Remake! Remake! Remake !!!
In the end, this video was filmed for 3 days, and the waste dough was used to make a large bun, which was eaten for half a month.
There are many more such examples, in order to shoot a desired shot, she froze for seven or eight hours in the snow at an altitude of 2,000 meters and minus ten degrees, and the fever was so high that she was talking nonsense.
From early morning shooting to three or four o'clock in the morning, it is even more commonplace, and even because there is no time to eat, gobbling up cold rice and getting gastroenteritis.
There are also injuries while shooting and so on, and so on.
When it comes to the editing process, Li Ziqi will not use professional computer editing software, and can only use mobile phones.
Switching from the camera's mov format to the phone's mp4 format, a video requires 5-8 hours of footage.
During the editing period, you will also encounter various unexpected situations such as stuttering, flashing back, shutting down, etc., and re-entering the material will also encounter the situation that it cannot be opened, so that a toss-up, a few minutes of video takes 3 days to cut out.
In addition to the difficulties of filming itself, Li Ziqi also has to face the violence of the Internet, such as Li Ziqi's first stop and disappearance.
At that time, netizens felt that her video could not be completed by herself, and there must be a professional shooting team behind it.
The words were so intense that they scolded her "No face! So pretty and cook? Is it possible to think with your brain? ”
At the beginning, Li Ziqi did not explain anything about the insults, planting stolen goods and framing of some netizens, and she felt that the clean people were self-purifying.
Until one time, she and a friend talked about online violence, was heard by the 80-year-old grandmother, and then when chopping pig grass, she lost her mind and cut her hand, and decided to respond to the netizens' questions, and decided to temporarily stop the change.
It was after this incident that Li Ziqi began to find a photographer.
Of course, the idea and shots of the video are still led by herself, and the photographer mainly shares some of the workload and gives professional advice on the presentation of her ideas.
Keep going through experiences to find love
In fact, in the face of repeated difficulties, Li Ziqi has always had an "easy choice".
When she first started shooting videos, she could find a professional team.
Ramen, embroidery, movable type printing... You don't have to really learn, you can shoot with posing.
When she first became popular, she could take more endorsements, realize as soon as possible, and realize wealth freedom.
Obedient to commercialization, relying on the IP of "Li Ziqi", becoming a female rich man is just around the corner.
But she didn't.
Why not?
Because the three words "Li Ziqi" carry her poetry and distance, the meaning and mission of life, she cherishes it.
Indeed, when she first started shooting videos, she just wanted to assist her Taobao store and better maintain her livelihood.
However, in one video after another, she finds her own love and dream life.
Therefore, she closed the Taobao store, plunged into content creation, and lived by the tips of various platforms.
She found that her videos could let the children of the city know where food came from, let more intangible cultural heritage be seen, and let foreign friends understand what China is like.
It can even soothe and heal the hearts of others.
Therefore, shooting videos is a love, a dream for her, but also a responsibility on her shoulders and a mission on her body.
"There are three things I want to do the most, the first is related to rural revitalization and common prosperity; the second is to do the inheritance and dissemination of intangible cultural heritage; and the third is to guide young people."
Because of this, even if she will be hurt, deceived and misunderstood, questioned and insulted, and even fall into the trap of society, she would rather go on that "hard" road.
Love can save a person.
This is true for Li Ziqi, and it is also true for us.
No one is born to know what is suitable for everything, and no one is born to know what is suitable, we are always in the process of continuous experience, find our love, and see the wider world.
Therefore, no matter who it is, even in the process of life, there are storms and rains, and there are dark nights and confusion.
Don't be afraid, go on bravely, we will always usher in the warm sun of March, brilliant blossoms.