After Suzuki and Renault, another car brand may be withdrawing from the Chinese market, it is Acura.
Just now, a number of automotive vertical network media posted, indicating that the news obtained from Acura dealers, Acura or will withdraw from the Chinese market, at present, many 4S stores are losing money to sell, the last notice of the manufacturer is missing.
In response to inquiries from netizens below Acura's official Weibo, such as "Is Akula really leaving?" Is the dream of TLX about to be shattered? There was no official response. In the words of many people in the industry, it may not be long before the official announcement can be seen.
For the Acura brand, friends who understand cars are regarded as treasures, and if it really withdraws from the Chinese market, it must be a great regret.
At the same time, with the hot event of Acura rumors withdrawing from the Chinese market, let's take stock of the two luxury brands that are also unhappy in their lives. As the title of the article says, the next out is probably the two of them.
DS
Although Acura's sales in China are very average, Lai Hao sold 10,784 units last year. What is DS? Last year's figure was only 2432 units.
It's hard to imagine a brand selling only a pitiful 2,432 units a year, which is even lower than some luxury limited edition models. To put it bluntly, if it were not for the author mentioning the DS brand today, it is estimated that many people in China would even think that it has long withdrawn from the Chinese market.
Interestingly, DS loves our Chinese market to death, and it has said more than once that it will never withdraw from the Chinese market, but will do a lot in the Chinese market.
However, the tone is not small and competitive, but it is weak, and even the pain points of DS itself pointed out by well-wishers are ignored by this brand.
For example, the industry complained that its brand premium ability is too low, and it cannot support the price of BBA. However, DS9 directly shook out a high price range of 249,990-399,900 yuan, which scared off a large number of consumers just after its listing, and the feelings DS9 still lived in the era when they were on an equal footing with BBA.
There is also the highlight of the product, saying that the DS car is very romantic, and the workmanship is also very French luxury, but there is no differentiated selling point in addition. Today's young people want technology, intelligence, and motivation, and these DSs have no core competitive advantage. Can the exterior and interior of a vase attract young people? Maybe you and I both know.
Now Baoneng has taken Changan PSA and its Shenzhen factory under its command, the problem is that Baoneng has mud bodhisattva across the river itself is difficult to protect, financing is blocked, financial management is thunderous, credit overdue, 261 suites are seized, a Qoros has made a chicken feather, there is money to open a new car conference, there is no money to pay employees. Just like many netizens laugh bitterly, Baoneng is like this, can you still make DS alive?
Jeep
Relying on the two words of affection, Jeep will not die of hunger, how can it withdraw from the Chinese market?
If every five or six years ago, if anyone said that Jeep withdrew from China, it would be absolutely unfounded, people's localization is smooth, free light, free hero and guide of the three domestic cars to exchange price for volume strategy is very successful, in 2017 actually sold 220,000 units, there is a lot of momentum in the Chinese market.
Unexpectedly, Jeep's peak period was so short. Sales have been falling sharply in 2018 and 2019, and in recent 2021, how many Units did you guess Jeep sold in China? The answer is poor 20123 units, which have sold more than 30,000 units of its Beijing off-road.
The reason for this may be known to everyone. In 2018, the contradiction between GAC FCA and dealers broke out, and in 2019, a large number of quality problems broke out after the localization of GAC FCA JEEP, which further collapsed word of mouth. The CCTV 3.15 evening "machine throttle" incident became a signal of Jeep's rapid decline.
A car company sells 20,000 units a year, and it is doomed to be a blood loss without more analysis. Public reports show that in the past year or so, the two sides of the joint venture have accumulated capital increase of 4 billion yuan to "transfuse" GAC FCA, but they are sinking into the sea and cannot stop the downward trend.
At present, Stellantis Group and GAC Group are discussing the reform of the share ratio, and it is interesting that at the end of January, Stellantis just announced its plan to increase its holdings in GAC FCA, and was "punched in the face" by GAC Group, which shows that there are many differences and contradictions between the two sides of the cooperation.
For GAC FCA, which is in a crisis, changing the joint venture share ratio may be the last struggle.
【Conclusion】 I have to say that Acura or withdrawing from China has become a big shock bomb thrown in the New Year, making everyone lament the cruelty of the competition in the car market. After this car market reshuffle, there may be two luxury brands in line to withdraw. What are your views and opinions on this? Welcome to leave a message with us.