The beginning of the month is the time of the digital war of major car companies, the ideal of the second echelon of new energy vehicles, Xiaopeng and Weilai and other car companies have announced sales in February, no car company has exceeded 10,000 vehicles, and the "Spring Festival holiday" has become one of the official reasons for the decline in sales of some car companies.
Just on March 3, BYD, one of the two members of the first echelon, also released February sales data, passenger car sales reached 90,268 units, an increase of 336% year-on-year, of which new energy vehicle sales were 87,473 units, an increase of 764% year-on-year, accelerating full electrification.
Under the difficulty of finding a variety of models, the Spring Festival holiday has long been unable to stop BYD's pace of progress.
BYD's cumulative sales of new energy passenger cars in 2021 are 590,000 units, while the combined sales in January and February 2022 have exceeded 180,000 units, DM hybrid models and EV pure electric models each account for half of the sales, BYD has become the only traditional car company in the world that has successfully transformed.
The sales of some mainstream car companies are more concentrated on one or two best-selling models, while BYD is the synchronous growth of the whole series of models, from Han, Tang, Song and other dynastic network models to the first model of Ocean Network Dolphin, which is the growth of sales and the growth of sales quality.
As the only medium- and large-sized electric sedan of its own brand, Han DM and Han EV sold a total of 9,290 units, continuing to lead the development of the electric car market, while the Song family model and the Qin series model sold more than 24,000 units each, becoming an important ballast stone for BYD's sales.
Yuan PLUS has just officially completed the listing, song MAX DM-i, Han DM-i, Han DM-p and the new Tang EV have opened the mystery.
After the listing of these four new models and redesigned models, the test is not the model itself, but whether BYD's production capacity can keep up, and whether the sales system can withstand the user's continuous urging.
More importantly, after the e-platform 3.0 and the dolphin, the first model of ocean network, the new ocean network series models produced by the platform will be listed one after another, such as the destroyer 05 that has been unveiled, as well as the cruiser 05 and seal, which are reported to be the model 3 of Tesla.
With the help of e-platform 3.0 and the completion and operation of the new factory, Ocean Network is expected to re-replicate the Chehai tactics of Dynasty Network and create a more high-end BYD in market positioning, which is the first step in the high-end of the BYD brand.
Coincidentally, after the major independent car companies have successively launched high-end and luxury brands, BYD's belated shot is fierce.
Denza Automobile, a joint venture with Mercedes-Benz, was accepted by BYD as a high-end brand, and the first luxury electric MPV has also been called out, directly cutting into the hottest market segment.
That's not all there is to BYD's luxury brand path. The newly created luxury brand is expected to be announced at the Beijing International Auto Show in April. The known information of this new luxury brand is "off-road" and "high performance", and the price is expected to reach the ceiling level of domestic luxury brands.
At that time, BYD, as an unremarkable independent car company, thought of promoting the development of new energy vehicles, the market and users were skeptical, and the foundation of new energy vehicles at that time was too weak, and it was not the dream that BYD could support at that time.
As if in an instant, BYD's dynasty model won the recognition of users with its amazing level of appearance and interior, and then self-developed three electric technology became the technical representative of independent car companies, and the latest super hybrid DM-i and blade battery and other electric technologies made BYD reach the peak of its own brand.
The off-line ceremony of the 1 millionth new energy vehicle seems to be just yesterday, and today this data has exceeded 1.69 million, what kind of speed is this!
If the Spring Festival holiday cannot stop the pace of BYD's sales growth, then in the next 10 months of 2022, how much shock and anxiety will BYD's sales data bring to the market?
Let's wait for BYD's monthly sales of more than 100,000 vehicles to kick in the door.
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