The january sales volume of new car manufacturers has been staged again, and the pattern has changed again.
On March 1, companies announced their February sales. Although affected by the Spring Festival holiday, many car companies have experienced a slight decline. But we also saw the bright spot – of the first seven new car brands to announce February sales, Aeon temporarily led with 8,526 vehicles.
In February this year, Ideal Automobile delivered 8414 units, Nezha Automobile delivered 7117 units, Xiaopeng Automobile delivered 6225 units, Weilai Automobile delivered 6131 units, Zero Run Car delivered 3435 units, and Extreme Kr Automobile delivered 2916 units. (Note: The full text sales data are derived from the official data of the manufacturer)
It is worth mentioning that under the dual influence of the Spring Festival holiday and the 15-day suspension of production capacity expansion, it is not easy for Aeon to achieve this result.
At present, the new energy market pattern is undecided, the head dispute is intensifying, and the new car-making forces will default to "monthly sales exceeding 10,000" by default to the threshold of new energy vehicle companies crossing the line of life and death by virtue of their dedication to sales. It must be admitted that it is not appropriate to rely on simple numbers to measure the development potential of a new energy vehicle company to a certain extent, after all, the products, positioning, channels, etc. between different brands are different.
However, all kinds of signs are showing that in order to gain the favor of the capital market, all new energy vehicle companies that have been listed or intend to be listed are impacting new sales heights. In order to grab share from the fuel vehicle market, selling cars is still an important task for new energy vehicle companies. When the monthly sales of more than 10,000 and the annual sales of 100,000 are no longer a dream of Nanke, when to enter the new sales mark is more and more important.
Who will be the fastest to double that number? Aein, whose base disc is large enough, has great potential.
After a 15-day suspension of production capacity expansion, sales in February still soared 163% year-on-year
123,700 units, an increase of 119% year-on-year, achieving a doubling of growth, in 2021 GAC Aeon showed the industry "E-An speed". In 2022, GAC Aean's hot sales situation remained unabated, with sales of 16,000 new vehicles in January, an increase of 117.9% year-on-year; in February, under the influence of the Spring Festival holiday and capacity expansion, Aean continued to rise against the trend, up 163% year-on-year to 8526 units.
Behind the hot sales, high-quality products, quality service, excellent technology are indispensable. In fact, since the brand independence for more than a year, No longer constrained by the redundant architecture of traditional car companies, Aeon has grown rapidly, in addition to the 100,000 annual sales target in advance, in the rhythm of product launch, marketing innovation, channel renewal, technology upgrading, research, production and marketing integration and other aspects of step by step, and strive to explore a new way of survival, trying to narrow the innovation gap between the new forces of car manufacturing.
It is worth noting that from the February sales announced by the above-mentioned new energy vehicle companies, compared with the "opening red" in January, many car companies experienced a slight decline in February, but achieved substantial growth year-on-year.
The reason is that from the previous data, the spring festival month and the month after the Spring Festival is the traditional off-season of automobile sales, on the one hand, many potential consumers are busy returning home or traveling during the Spring Festival holiday, on the other hand, many 4S store sales staff said that due to the shortage of chips and raw material prices, there is uncertainty in the pick-up time, the Spring Festival has not launched a special price reduction promotion model, and the terminal cash concession margin is also shrinking.
In addition to the impact of the Spring Festival holiday, The sales volume of EAN in February was also affected by the suspension and upgrading of the production line. In 2021, a number of Aeian products were sold on the market, orders have become saturated, and the peak capacity utilization rate once exceeded 160%. In order to quickly meet the needs of consumers, Aeon's capacity upgrade is imminent.
From January 31 to February 14 this year, the Aeon factory completed the second phase of capacity expansion in just 15 days, creating a new record in the industry, and also announced the pursuit of the end market. In fact, the factory shutdown and upgrading of production line equipment will have certain fluctuations in the production and sales of car companies, last year, a new car-making force fell by 5,000 vehicles in the month due to the upgrading and suspension of production lines, compared with Aeon in February can still buck the trend of the surge is more valuable.
The second phase of production capacity expansion is completed and put into operation, and higher production efficiency will further help the accelerated delivery of a large number of orders in hand, and prospective car owners waiting for scheduling are expected to "pick up their cars" as soon as possible.
"The car pick-up cycle is really long, I waited two and a half months when I bought the car to mention the car, but it was really amazing." "I ordered it at the end of October last year, and I finally got the car in January this year." ...... Due to factors such as limited production capacity and chip shortage, waiting for delivery has become a consensus, but it has hardly affected the enthusiastic pursuit of Aean models by young consumers. On the automotive forum and the GAC EIAN APP, when the owners of the cars who have picked up the car share their driving experience and hand over the "homework", many people post congratulations, and some car owners sigh "the same day of the single, my production has not been scheduled." Many car owners have not yet mentioned the car, and they have begun to post ideas on how to upgrade and modify the AION Y that has been ordered.
It is foreseeable that as the scale of production and marketing of Aian will reach a new level, more deliveries and services will be provided to users in the future. Behind the expansion of production capacity, on the one hand, it is conducive to ensuring the stability of production, better adapting products to market demand, gaining more voice in the supply chain, and building a complete closed loop. On the other hand, for the sake of optimizing costs, while continuing the advantages of intelligent manufacturing, we will create cost-effective smart electric vehicle products for users and let more dividends.
Rush the second half of the new energy competition, reproduce the "Aeon Speed"
With the acceleration of a new round of scientific and technological revolution and industrial change, the automobile is comprehensively reshaped from product to ecology, and capital gives high-end intelligent electric vehicles new power and unlimited imagination space. At the same time, the emergence of the trend of "software-defined cars", the development logic of the automotive industry has undergone profound changes, and the new energy vehicle competition has gradually entered the second half of the competition for safety, high-end and intelligence.
Not only is the brand vision that fits the development and change trend of the automotive industry, but also the confidence to create explosive models, GAC Aian has repeatedly won the first place in the first half of the new energy vehicle competition: AION Y, AION S PLUS has long been at the forefront of the new energy vehicle sales list of the Association; relying on strong self-research strength to lay out power battery technology, magazine battery system safety technology redefines ternary lithium battery safety standards, and sponge silicon anode chip battery technology effectively alleviates the mileage anxiety of electric vehicles. Super fast-charging battery technology greatly shortens the charging time; the Star Spirit architecture makes the car a continuous value-added platform, fully opening a new era of software-defined cars...
Undoubtedly, the scientific and technological innovation and intelligent manufacturing ability that are one step ahead of others have created this atypical car-making new force from traditional car companies today. Especially since the curtain of mixed reform was opened, GAC Aean has firmly moved closer to the integration of "research, production and marketing", and comprehensively realized the improvement of competitiveness with a steady and steady top-level design, bringing a new development perspective to the entire industry.
According to the forecast of the Association of Automobile Manufacturers, the sales volume of new energy vehicles is expected to exceed 6 million units in 2022, with a penetration rate of about 22%. In order to cope with the explosive growth of the new energy vehicle market, when the second phase of the intelligent ecological factory capacity expansion is completed, Aian began to build a second factory, which is expected to be completed by the end of this year.
Behind the upgrading of production capacity, there is an improvement in intelligent manufacturing capabilities and system strength. Generally speaking, the construction of factory production lines involves the installation and commissioning of equipment, and the transformation of pure electric vehicle factories takes at least one month, while the transformation of fuel vehicle factories into pure electric factories is even longer. GAC Aeon announced the expansion of the second phase of production capacity in just 15 days, creating a new record in the industry.
"The reason why it can be completed within 15 days is that our factory has been adhering to the concept of 'small input, fast output, rolling development' from the beginning, and this flexible and adaptable model is not only conducive to minimizing input risks, but also facilitating the subsequent expansion of production capacity at any time." The relevant person in charge of GAC Aean said.
"On the other hand, thanks to leading-edge process technology and efficient Aeon production methods. For example, the application of digital twin and big data technology, real-time simulation of virtual debugging, saving 30% of the debugging time; the use of Lego-style modules for pre-assembly, not only can be assembled by many people at the same time, but also can achieve independent assembly, so that the installation efficiency increased by 40%. ”
(Aeon Smart Factory Overlook)
It is reported that as a leading intelligent ecological factory and the first intelligent pure electric exclusive factory in China, EIAN Intelligent Ecological Factory has four major advantages of flexible production of steel and aluminum body, digital independent decision-making, interactive customization, and comprehensive utilization of energy, and has formed a unique EIAN production method, that is, to eliminate all waste and create the ultimate efficiency, cost and quality.
When the rise of industrial transformation with electrification and intelligence as an important feature, in order to strive to seize the high ground in the new round of global competition and strengthen the top-level design of the field of intelligent vehicles, car companies from product research and development, capacity planning, technological innovation, talent recruitment and even sales terminals are highly involved in the volume, under the inner volume, GAC Aean will uphold the "one step ahead" advanced path and become a strong competitor in the second half of the new energy competition.