CS75 is to Chang'an, just like the raw coconut latte to Luckin, and it is labeled "explosive single product" by the market.
Perhaps it is just a coincidence that last year Luckin launched a new raw coconut latte, so that major new tea brands have launched passive defense; it is also last year, CS75 PLUS monthly sales exceeded Haval H6 for the first time, a pull off the label of "ten thousand years old two", and broke the H6 for 93 consecutive months of sales title, so that the competitors of the same level have been ashamed.
Although the two belong to different fields and do not mix, countless cases are proving that the products that are "urged" always show a distinct personality on the road of catering to the mainstream, and some magic strokes are not out of the blue. As the writer Yan Bojun said, Mozart's music is boring, the beginning and the end are often similar, there are many "routines", but each capital has a shining point, and this is precisely its magic.
The "shining point" of raw coconut latte is nothing more than a little less guilty than milk tea, and a little more coconut freshness than traditional classic Italian concentration, even if the raw material formula and other types of coffee have the same principle, but because of the existence of these "personality" tastes, they combine just the right amount of dopamine.
The CS75 PLUS has taken the market by storm.
Continuing the sincere configuration of the independent brand SUV "stuffing big skin thin", deliberately catering to the brilliant design of the younger generation, and the consistent price of the people, all have similar "recipes" and "processes" with the same level of players, but whether it is the blue whale power that can compete with the joint venture, or the intelligent technology such as the self-developed APA5.0 remote control valet parking system, the younger generation can't help but call for "the Nth day of the CS75 PLUS, think about it". Chang'an is undoubtedly the biggest winner behind this wave of "75 winds".
After all, from the perspective of sales throughout last year, CS75 PLUS is not only a symbolized "explosive single product", but also a base plate product that supports the upward sales of the entire brand. In 2021, Changan Automobile sold a total of 1.116 million vehicles, of which the Changan CS75 PLUS model alone sold 208,000 units, accounting for nearly 1/5 of the sales volume, and sat firmly in the position of "carrying handles" in family sales.
Of course, the CS75 PLUS wants to become "the one that the market will always love", and it is inseparable from the new rhythm of small steps and fast frequency and hot iron. Like Luckin's subsequent rapid launch of 10 raw coconut family derivative products, product iteration and innovation are the core competitiveness of attracting passenger flow, so the second generation of CS75 PLUS is quickly supported, trying to stay on the audience's taste buds for a little longer.
On February 28, Changan Automobile officially revealed that the pre-sale orders for the second generation of CS75 PLUS have exceeded 23,575 units, and there is no doubt that the circle of fans of this generation of products is rapidly extending, and its pace of innovation has a more "humane" side than before.
First of all, in terms of product lineup upgrades, the new generation of models has a fairly reasonable set of "addition and subtraction" schemes. Compared with the previous generation, the second-generation CS75 PLUS model matrix changed from 5 to 6 models, and the 2.0T version increased to 3 models, which was the same as the number of 1.5T versions, forming a more balanced 3+3 product lineup.
Second, the new car canceled the previous 1.5T automatic elite type, the 1.5T luxury model became the entry-level model and the price was consistent with the same model of the previous generation, and the price difference with the 1.5T top automatic pilot model was reduced to 11,000 yuan (the difference between the previous generation's 1.5T entry model and the top allocation was 14,000 yuan), and the overall price range was more compact, which reduced the cost budget of consumers' "consumption upgrade" in disguise.
Third, by adding an automatic premium version in the 2.0T model (the price is the same as the previous generation of the pilot model), under the premise of maintaining the price of the 2.0T entry model unchanged, the pilot model has been added to the price segment of 140,000-150,000 yuan, making up for the matrix shortcomings of the previous 2.0T model "looking forward and not looking at the future", making the "waist" of the 2.0T model harder, and also having more product premium capabilities, hoping to find a new profit growth space in the improvement matrix and refined price.
Although it is not a new generation in the true sense, the second generation of CS75 PLUS has not brought much "large version iteration" upgrades, but it can still be seen that at the moment when the trend of rejuvenation is obvious, the focus of the new car force is also trying to get closer to the taste of young people, and to integrate the balanced product force by holding the reasonable ratio of design, performance and configuration to obtain "optimal flavor" and "taste".
It is difficult not to say that Blue Whale Power is the biggest "behind-the-scenes hero" that boosts the sales of the Changan family, otherwise it is impossible to understand that the cumulative sales of the Blue Whale family exceeded 130,000 vehicles in January this year, accounting for 82.2% of the total sales of Changan Automobile, which has a significant positive pull on the brand.
On the second generation of CS75 PLUS, the "behind-the-scenes heroes" took the lead in running, and the newly reloaded latest Blue Whale NE1.5T (188 hp, 300 Nm) and the latest 2.0T (233 hp, 390 Nm, and UNI-K) two engines, not only the "sa" on the parameters, but even look at the entire list of the same price and even the same level are difficult to meet the opponent, once again harvesting the good feelings of the performance controllers.
The new Standard Aisin 8AT gearbox, combined with the Normal/Eco/Sport/Custom 4 kinds of driving models and the improvement of body weight reduction (the weight of the 1.5T model has been reduced from 1625 kg to 1575 kg), has achieved smoother output and fuel consumption performance (1.5T 100 km fuel consumption reduced by 0.1L, 2.0T 100 km fuel consumption decreased by 0.6L), just like raw coconut coffee with ice cubes, in addition to the cool silky, the "true fragrance" breath will follow.
As for the design, the second generation of CS75 PLUS explains what is "adult choice" - no multiple choice questions, all of them. For example, in terms of appearance, the second-generation CS75PLUS provides six appearance colors of earth brown, Andean gray, atomic ash, noble black, interstellar blue, and dazzling crystal white, and then with the "dot matrix" and "V-shaped" double front face style, which can always be combined with the one that young people like.
The interior adopts a double-spelling process, providing three schemes of starry night black ash, lava black red and ice crystal blue and white, whether the tube is an introverted science and engineering man, a romantic Pisces man, or an elegant gentlemen, it all gives the corresponding answer, just the right number to enter the seat.
It can be said that the second generation of CS75 PLUS wearing this "magic suit" is to find explosive points and grasp the stock, which is not only a process of verifying the team's research and development capabilities and constantly meeting the tastes of users, but also a process of continuous trial and error and combination of different gameplay.
The car is similar to the new coffee, with high-quality coffee as the base, whether it is unique in fruit collocation, or in the milk bottom, tea bottom taste of the advanced, there is a possibility of the birth of explosive products. Another reason that cannot be ignored is that CS75 PLUS occupies the first-mover advantage with a large basic disk, on the basis of which it maintains a rapid push, under the premise of an increasingly young, product-rich and all-round product appearance, the positive cycle of purchase and repurchase becomes relatively easy, and the probability of "expediting" becomes a normalized phenomenon.