Like Yu Chengdong that year, Honor CEO Zhao Ming spoke in English at the Honor Magic4 series conference on February 28.
At this "global new product launch" for the international market, Zhao Ming announced the status quo of glory: the previous year's honor 50 has been released in 49 countries and regions, and now the glory products are sold in more than 100 countries and regions, cooperating with more than 200 operators, with 11,000 employees, R & D personnel accounting for more than 55%, 6 overseas R & D centers, 100 innovation laboratories.
Honor Magic4 Series: Snapdragon 8 Gen 1
The protagonist of the conference is the new flagship Glory Magic4 series, the whole series is snapdragon 8 Gen 1, still the familiar big curved screen + circular camera matrix (officially known as the "Eye of the Muse"), but this time the telephoto is placed in the center.
Magic4 Pro has IP68 protection, and there are 5 colors of flowing gold, porcelain blue, bright black, glazed white, and burning orange. 163.6x74.7x9.15mm, 215g weight.
6.81 inch 120Hz LTPO screen, ancestral upper left double digging hole, 1920Hz PWM dimming, 2848x1312, 460ppi, 360Hz touch sampling, 1000 nits peak brightness. In addition to the brightness, the rest of the specifications are very top, very eye-catching.
Snapdragon 8 Gen 1+4600mAh battery, 100W wired +100W wireless, wireless charging can be charged to 50% in 15 minutes. Due to domestic regulatory restrictions, the version of the Bank of China and the Xiaomi Mix 4 are marked as 50W wireless fast charging. The system is Android 12-based Magic UI 6.0. The camera part has not changed much:
Front 1200W, 1.22μm, 100 degree field of view. On the other side of the double-dug hole is the 3D depth camera for 3D face recognition;
The main camera is still 1μm, 1/1.56 inch 5000W CMOS, F1.8, 7P lens, support 10bit Log 4K60fps video shooting;
0.5x ultra-wide angle, 122 degree field of view, 1/2.5 inch 5000W ultra-wide angle, 2.5cm macro, F2.2;
The telephoto is still 1/2 inch 6400W 3.5x telephoto with OIS;
8x8 dToF laser focus module.
Magic4 has one less color matching, a central punch screen, a slightly lower resolution, a telephoto and a weaker fast charge, and no wireless charge.
Magic4 has porcelain blue, flow gold, bright black, glazed white 4 models, 163.6x74.5x8.8mm, 199g weight. It is also a 6.81-inch 120Hz LTPO double-curved screen, but changed to a center punch, with a resolution of 2664x1224, 430ppi. The battery is larger, 4800mAh +66W fast charging. Front 1200W, F2.4; main camera 5000W, IMX766, F1.8, ultra-wide angle 5000W, F2.2, with 800W 5 times telephoto, the highest magnification 50 times.
The Bank of China version of Magic4 is scheduled to be released on March 17, and may have the best version like the previous generation, and the price of the Bank of China has not yet been announced:
Honor Magic 4, 8 + 256 version of 899 euros, about 6340 yuan. There are 8+128, 8+256 and 12+256 versions in China;
Honor Magic4 Pro, 8 + 256 version of 1099 euros, about 7750 yuan. Domestic is 8+256 starting, there are 12+256, 12+512 versions.
At the press conference, there was also an Earthbuds 3 Pro wireless headset that supported body temperature detection, which was available in gray and white, with a single 5.1g, 11mm dynamic coil, and 46dB noise reduction depth. The 5C battery on the first headset, charging for 5 minutes to listen to songs for 2 hours, with the charging box for 24 hours of battery life. Priced at 199 euros, it is about 1410 yuan.
Strong return: all rely on offline support
In November 2020, Honor spun off from Huawei. It has been nearly a year and 4 months.
Honor had a team of 8,000 people when it was independent, and half of them were R&D personnel. In the summer of 21 years, Honor exceeded 10,000 people, and now the data is 11,000 employees, and R & D personnel account for 55%. New machines released during the period include: Honor V40 (January 21), Honor 50 Series (June 21), Honor Magic 3 Series (August 21), Honor 60 Series (December 21), Honor Magic V (January 22), Honor Magic4 Series (February 22).
Honor's market share, from the peak of 16.7% before the spin-off, fell to a trough of over 3%, and the key node appeared in the summer of 2021, and then Honor's market share quickly recovered. In the third quarter of 21 years, Honor returned to the top three with a market share of 16.2%, almost flat at the highest level in history, while in the fourth quarter of 21, the proportion of Honor shipments has reached 17%, ranking second.
When it was born in 2013, Honor attacked the online Huawei sub-brand with "cost performance", and now the new Glory is actually taking the offline route. In December 2020, Honor plans to open 30,000 terminal stores in 2021, and reach a 4:6 shipment ratio online and offline. In fact, in August 2021, Honor's offline sales accounted for more than 70%, surprise!
New Glory only spent one year to show us the power of offline channels, of course, thanks to the technology accumulation from Huawei and a large number of audience conversions from Huawei, Li Haorong sang correctly: "Mom and Dad give a lot of not much."
"For" Huawei to take back the offline high-end market
Blue-green oranges (vivo, OPPO, millet) are all struggling with high-end impulse, the first two are born with huge offline channels and audiences, and millet is also trying to rush offline. But from the result, it is the glory of "Daddy"'s huge brand recognition and offline channel advantages, and it has "rushed" to a shortcut.
Honor continues the exterior design of Huawei's flagship, and even continues the hardware configuration, so that Honor's high-end road is much faster than everyone expected. Honor has run from Magic3 to the price of 7999 yuan, and the folding screen flagship Magic V is already the top price starting from 9999 yuan (although under the background of peers, the price even seems a little fragrant).
Huawei, which is struggling to support, is actually still opening the way for glory. As long as Huawei is still there, the Honor flagship is expected to continue to maintain a close design language, and even maintain a similar hardware configuration, after all, this is an important guarantee for offline sales and cognition.
The relationship between Honor and Huawei is just like the 100% check rate in the comment area: "Dry flip XX!" And "Please don't break the connection with your friends."
The real symbol of Glory's independence is actually the moment it targets the high-end market and points its sword at Apple. What we see now is that huawei is "taking back the glory of the offline high-end market" and the glory of the international market.
Huawei previously said that it will "return the king" in 2023, what role will glory play when it arrives? This would be an intriguing question.
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