Over the years, the SUV market has maintained a hot trend and brought a lot of models to the fire, and with the continuous introduction of new models and the continuous decline in the price of joint venture models, the competition in this market has become more and more intense. It becomes more difficult for a model to gain a foothold, and it is even more difficult to break through sales.
Unexpectedly, the sales volume of Changan Automobile's CS75 series in January this year exceeded 30,000 units, with cumulative sales exceeding 1.5 million units, once again becoming the focus of the automotive circle. So why can the CS75 series repeatedly break records?
3 butterfly changes in 8 years, CS75 is only for users
Back in 2014, the range of compact SUVs available to Chinese consumers at that time was still stuck in joint venture models, such as Toyota RAV4, Honda CR-V, Nissan X-Trail and so on. It is undeniable that these models have a good product force, called home transportation experts, but the starting price of about 200,000 or so still makes many consumers prohibitive.
In order to make Chinese consumers affordable and afford high-quality SUVs, Changan Automobile launched the CS75 model. Compared with the mainstream SUVs at that time, the Changan CS75 is more in line with the needs of consumers in terms of price, design and configuration. It is also thanks to this that Changan CS75 has sold more than 500,000 in 37 months, and it should be known that CR-V took 86 months and Tiguan used 41 months, which is behind the consumer's affirmation of the strength of CS75 products.
With the passage of time, people have not been satisfied with this simple product image, and then pursue more modern and technological products. After years of polishing, Changan launched the CS75PLUS in 2019, positioning the car of tomorrow, and made a full range of optimizations in body shape, configuration and power, which once again attracted the attention of many consumers. In a word-of-mouth forum, consumers generally believe that CS75PLUS has a strong acceleration, rich configuration, satisfactory interior design functions, comfortable seats, large trunk space, sensitive brakes, good sound insulation, high-speed fuel saving, etc.
With the improvement of product strength and the expansion of customer reputation and influence, the sales volume of Changan CS75 Series has now exceeded the mark of 1.5 million vehicles, and it has continuously refreshed the record of China's automobile quality growth at an average rate of one car sold every 2.6 minutes. In January this year, Changan's second-generation CS75PLUS officially opened the global pre-sale, not only the appearance and interior were further improved, but also equipped with two different engines of the new generation of Blue Whale NE1.5T and 2.0T, plus the standard Aisin 8AT, which made this model receive 15,000 orders in more than 20 days from the date of pre-sale, which has initially demonstrated its "explosive" strength.
In general, from the beginning of the CS75 to today's second-generation CS75PLUS, although their appearance, interior, and power have changed, what has not changed is that they are the product of "user-oriented thinking", which is also the secret of the CS75 series to be based on the compact SUV market for a long time.
Behind the high sales volume of CS75 series: Changan Automobile's insight thinking
We often say that a good product can bring a company to life. In fact, it is not difficult to find from the CS75 series that Changan Automobile has slowly transformed from a traditional automobile manufacturing enterprise to an "intelligent technology travel company".
Specifically, as early as 2018, Changan Automobile released the "Third Entrepreneurship - Innovation and Entrepreneurship Plan" to lead the industry in self-transformation. Since the "Eleventh Five-Year Plan", Changan Automobile has invested more than 110 billion yuan.
Relying on the "Six Countries and Nine Lands" global R&D system, Changan Automobile takes the intelligent strategy of "Beidou Tianshu Plan" and the new energy strategy of "Shangri-La Plan" as the traction, and constantly breaks through cutting-edge technologies in the fields of intelligence and low carbon, and has mastered more than 500 key technologies such as L3 level automatic driving, APA6.0 remote intelligent parking technology, and Changan Automobile's "smart core", making "intelligent" and "new energy" become the product labels of Changan Automobile.
Last year, at the "2021 Changan Automobile Science and Technology Ecology Conference", Changan Automobile officially released the "New Automobile, New Ecology" development strategy. According to this strategy, Changan Automobile will fully promote the construction of the "new automobile, new ecology" strategy from six dimensions, including new brand, new platform, new car, new marketing, new service and new ecology, and comprehensively accelerate the transformation into an intelligent low-carbon travel technology company.
At the same time, over the years, in order to create a service and product experience that exceeds the expectations of users, Changan Automobile has invested 5% of its annual sales revenue in research and development, far exceeding the average level of its peers. It can be seen that behind the continuous upgrading of the Changan CS75 series is a steady upward development of Chang'an.
Kanche said
No silicon step, no thousand miles. The success of Changan CS75 Series is not achieved overnight, behind it is the result of Changan's continuous exploration without fear of challenges.
It can be said that the launch of the Changan CS75 series has driven the Chinese brand upward on the one hand, and on the other hand, it has also caused pressure on the joint venture brand. Now, the second-generation CS75PLUS is about to be listed on February 28, whether it is the pre-sale price of 127,900 yuan, the design of the trend or the excellent power, it is expected to usher in its own more highlight moment.