In the field of domestic medium and large SUVs, luxury car brands are basically sold in a pure import way.
At present, only Cadillac and Lincoln, two American luxury car brands, have taken the lead in achieving localization in China, and the uniformity of cadillac xt6 and Lincoln Aviator has been introduced into domestic production.
If the ideal is also counted as a luxury car brand, then the luxury brand models with relatively good sales in the domestic medium and large SUV market are the ideal ONE, Cadillac XT6 and Lincoln Aviator.
Ideal ONE and Cadillac XT6 sales are good, in fact, one of the main reasons is that the price is relatively cheap. Cars more than 5 meters long sell for more than 300,000 yuan, and the price is comparable to that of the much smaller Mercedes-Benz C-Class, which is very cost-effective.
On the other hand, the Lincoln Aviator took a completely different path from the ideal ONE and the Cadillac XT6.
The entry-level version of this car is priced at 509,800 yuan, and the price of the high-end version is as high as 759,800 yuan.
It can be said that the price range of Lincoln Aviators is basically comparable to some luxury brands Mercedes-Benz GLE, BMW X5 and Audi Q7.
Then you may ask, Lincoln in terms of brand awareness, not to mention compared with Mercedes-Benz, BMW, Audi, even in front of Cadillac, does not have an advantage.
After all, Cadillac has been in the domestic market for so many years, and it has SAIC, a strong partner. Even if the reputation is not so good, but the popularity is certainly higher than Lincoln.
The question is, also for medium and large SUV, why is the Lincoln Aviator more than 100,000 more expensive than the same class of Cadillac XT6 in terms of price?
The difference lies in the configuration and power.
The Lincoln Aviator's entry-level model, priced at 509,800 yuan, is equipped with a 12.3-inch full LCD dashboard, 12.8-inch central control LCD display, voice-controlled air conditioning telephone and navigation, off-road mode, knee airbags, leather seats, seat heating, rear seat power reclining, 220V power supply, multi-layer soundproof glass for the whole vehicle, automatic anti-glare of interior and exterior mirrors, and induction trunk.
On top of that, the Lincoln Aviator's entire range of models is powered by a 3.0T V6 twin-turbo engine, mated to a 10-speed manual transmission with a maximum power of 355 hp and a maximum torque of 553 Nm.
This power performance can be said to be the best in the same class of models.
The above two points may be the reason why lincoln aviators are selling well.
However, with the arrival of the domestic BMW X5, what I expected before seems to be happening.
According to the sales data released by the Association in January, Lincoln Aviators sold 1188 vehicles in January, down 26.07% year-on-year and 12.71% month-on-month.
According to the currently known news, the price of the domestic BMW X5 entry-level model may be 550,000 to 600,000 yuan.
And this price, for the Lincoln Aviator will have the greatest impact.
With a difference of tens of thousands of yuan, there is no doubt that BMW X5 is the first choice.
In front of BMW's logo, the power and configuration are all pulled over.
However, Lincoln is ready to launch a new aviator this year.
With the BMW X5 on the top and the Cadillac XT6 on the bottom, the Lincoln Aviators will not have a good life at home.
Copyright notice: This article is the original car fast review, reprint please contact the authorization, without permission is strictly prohibited to reprint, and the graphic to prevent any form of plagiarism and theft, otherwise will be investigated for legal responsibility. Some of the articles come from the network, the copyright belongs to the original author, if you use your work, please contact us to request remuneration or delete.