As the first Hongmeng automobile cooperated by Huawei and AITO, the Q&I M5 released at the end of last year is about to be delivered. This car was released only half a month ago, and the order was more than 7,000, which was a very impressive result. You know, the price of this Q&I M5 is 25-32 million, which is basically the same as the Tesla Model 3. Even if you don't choose Tesla, there's a big choice for price. So, what do people who buy the Q&C M5 think? After observing online and offline physical stores, the answer was finally obtained.
Q. What is the appeal of the M5?
Although the M5 is a product jointly built by Huawei and AITO, in fact, Huawei has arranged most of the core components of the car. It can be said that this car put a lot of effort into it. Because of this, the M5 was very concerned at first. Huawei's strength is beyond doubt. Although the development of mobile phones has been slow after the restriction of mobile phones in the past two years, as the hegemon of the domestic high-end mobile phone market, it has been widely recognized by consumers in parts technology.
If Huawei's logo is a powerful heart agent, then Huawei's Hongmeng system is the place that really attracts consumers. Since the car's release, consumer discussions on online forums have been followed. When he shops on weekdays, he also pays special attention to Huawei's flagship store. Finally, it was found that the basic age of consumers who pay attention to cars is between 35-50 years old, and most of them use Huawei mobile phones.
Most consumers say bluntly: the most attractive part of the M5 is the Hongmeng system, because it uses Huawei mobile phones to understand the Hongmeng system. I look forward to the interconnection of mobile phones and cars to bring a more convenient driving experience.
In addition, endurance is also a common concern for consumers. Yu Chengdong introduced passionately at the press conference, especially with a little oil can run 1400 kilometers, captured the hearts of many consumers. Many people say that the usual use of cars is not only urban traffic, but also hope to go further.
Can Huawei achieve the small target of 300,000?
300,000 vehicles is Huawei's sales target this year. It can be seen that Huawei is ambitious. According to last year's data, Tesla (930,000 vehicles), BYD (590,000 vehicles) and Wuling (450,000 vehicles) are the top three in the global new energy sales ranking. The fourth-place public sales were 320,000 units. Huawei's target is 300,000, which can basically be said to be the top position of directly entering the new energy market. Does Huawei have a great opportunity?
Although the momentum of the Q&I M5 was very strong at the beginning, breaking through 7,000 orders in half a month, as mentioned above, the owners of the M5 who purchased the Q&I M5 are basically fans of Huawei. They know more about Hongmeng systems and new energy fields. However, as this wave of fans gradually fades, how to attract more Huawei fans and consumers is the real challenge facing Huawei. Because in terms of the price of the M5, there are too many brand cars to choose from.
In addition, it is unclear what the actual delivery capacity of the Q&C M5 will be. Huawei's SF5, launched last year, was stuck with delivery issues. Huawei has also reportedly partnered with other car company brands to plan to launch two models this year. In addition, the SF5 and the Inquisitive M5 have a total of four models on sale. Can Huawei take this into account? This is inevitably worrying.
In another week, the first M5 will land, and we will continue to pay attention to its actual performance. So what do you think of this car and Huawei's little goals? Feel free to leave a message in the comments section.