On February 24, the war situation in Russia and Ukraine has become the global focus, and many of the digital bloggers that Xiao Lei is concerned about have begun to discuss Ukraine and Russia, forgetting their old business. At this moment of global focus on Ukraine, Zang Zhiyuan, marketing director of Xiaomi's international marketing department, is spitting bitter water on Weibo, because Xiaomi originally planned to release the Redmi Note 11 series of mobile phones in Ukraine today.
Relying only on the domestic market, Xiaomi has too little room for progress, so it continues to develop to overseas markets. Many netizens may not know that since the fourth quarter of 2020, Xiaomi has surpassed Samsung and become the highest-selling mobile phone brand in Russia. Xiaomi's data in the Ukrainian market is relatively small, and Xiaolei only checked that in 2017, it entered the top three in the local area, and now it will certainly not be bad.
The vast majority of people, including Xiao Lei, do not think that Russia and Ukraine will really fight. It is estimated that Xiaomi also thinks so, so after the news of the possible war was exposed some time ago, the conference plan has not been cancelled. According to the current progress, Xiaomi's Ukrainian launch is likely to become the Russian Redmi Note 11 launch.
Affected by the event is not only Xiaomi, OPPO Find X5 series mobile phone conference is also held today, although far away in China, but still affected by the events in Russia and Ukraine. Many netizens ridiculed under OPPO Weibo, and even some netizens suggested that OPPO postpone the conference time.
Ridicule is ridicule, the new machine is still going to be released normally, but it is a global event, and there is no way to lose the heat. After entering the 21st century, there are fewer and fewer global wars, but this time they are happening next to China, and Ukraine has set an example for some people with bad intentions, and the Chinese people must be very concerned.
If you can take advantage of this Russian-Ukrainian conflict and make a wave of marketing for your own products, you will definitely do more with less. Xiaomi's executive usually posts single-digit comments on Weibo, but there are nearly 300 comments under this Weibo, and its popularity has doubled a hundredfold.
Whether we are ridiculing Xiaomi, or sympathizing with Xiaomi, at least this wave of heat has made Xiaomi encounter, the Redmi Note 11 conference can not be opened is not critical, the key is that global consumers may know Xiaomi and Redmi because of this matter.