DJI: We're not arms dealers!
DJI is on the hot search again! At noon on April 27, #DJI announced the suspension of russian and Ukrainian business, rushing to the top of Weibo's hot search.
DJI suspended
Russian-Ukrainian operations
Chinese drone giant DJI said it would suspend all commercial activities in Russia and Ukraine pending scrutiny.
DJI is reassessing compliance requirements in different jurisdictions and is engaging with customers, partners and other stakeholders on the temporary suspension of business operations in affected areas.
Deputy Prime Minister of Ukraine
Denouncing DJI as an "accomplice"
DJI was forced to suspend its business, and the reason for the matter began on March 16. The deputy prime minister of Ukraine sent a tweet that day, angrily denouncing DJI for entering the Russian-Ukrainian battlefield.
Letter from the Vice-President of Ukraine to DJI:
In the letter, Ukrainian Deputy Prime Minister Mylhailo Fedorov said that DJI had shut down Ukraine's cloud sentry function, but it was open to Russia, allowing Russia to monitor Ukraine's use of drones.
Angrily shouted: "Block the products you helped Russia kill Ukrainians.".
In response to the Ukrainian rebuke, DJI has repeatedly responded publicly:
On March 17, DJI tweeted that it did not control user data;
On March 28, DJI said again in an interview with the media: "The claim that DJI is unilaterally open to Russia for use is nonsense, and civilian drones cannot directly navigate missiles." ”
On April 21, DJI reiterated its position on its official website: "DJI only produces civilian products, they are not designed for military applications", "We will never accept any use of our products to cause harm, and we will continue to strive to improve the world through our work."
DJI's statement is sincere
But the situation is very embarrassing
However, in the current international environment, it is either/or.
These responses from DJI have not been effective. DJI's drone products have been "removed" by MediaMarkt, Germany's largest electronics retailer. Social accounts abroad have suffered from a coordinated and unified water army screen, slandering DJI's misconduct in Ukraine.
DJI is an international private enterprise, because it focuses on civilian products, in order to sell well in the global market. The export compliance and due diligence of military and civilian dual-use products, the cost and complexity, are far from being comparable to civilian products.
DJI definitely does not want to carry the burden of "military use".
A DJI spokesperson said the suspension of operations with Russia and Ukraine was not a statement made against any country, but out of insistence on its principles: "DJI opposes any use of our drones to cause harm, so we suspend sales activities in these countries to ensure that no one uses our drones in war." ”
At this point, DJI may also become the first Chinese company to publicly announce since the Russian-Ukrainian conflict and suspend its russian and Ukrainian operations at the same time.
Do not sell arms
But it was used as a weapon
DJI UAVs are superior in performance and are thought to be likely to be used for artillery firing and reconnaissance.
Since the Russian-Ukrainian conflict, in addition to military drones, small, convenient and low-cost civilian drones have often been put into combat.
According to reports, the Ukrainian side has built more than 2,000 DJI, because the positioning is accurate and reconnaissance, and the cost is still cheap.
On April 26, the Russian media reported that the Russian army captured a DJI M200 unmanned aerial vehicle used by the Ukrainian army in the Yangbol area, and the Ukrainian army converted it into a battlefield unmanned reconnaissance aircraft, equipped with thermal imaging equipment and cameras.
Today, DJI drones, founded in 2006, have four major categories of products: consumer, professional, industry, and system modules.
Consumer drones such as the Mavic Series, DJI FPV Series, Xiao Spark Series, Genie Phantom Series, and Spirit Osmo Series are considered suitable for video shooting in Ukraine because of their small size, low noise and high camera quality.
The DJI professional-level and industry-level unmanned aerial vehicles, such as the latest M30 industry drone released by DJI, has a long battery life of 41 minutes, a seven-level wind resistance of 15m/s, and a flight altitude of 7000 meters, which is more widely used.
DJI withdrew
The United States occupies the Ukrainian market
At the same time that DJI suspended its Russian operations in Ukraine, U.S. drone companies such as BRINC and Skydio are quickly filling the gap in the Ukrainian market.
"Hundreds of small drones from American startups, hovering over Ukraine, searching for survivors in war-torn cities and searching for hiding places for Russians in scarred lands."
More than six U.S. start-up drone companies that donate or sell drones to Ukraine have been described as "searching for survivors in cities devastated by war."
Seattle-based BRINC Drone Company has donated 10 drones to Ukraine since March and sold about 50.
Blake Resnick, CEO of BRINC, who has worked at DJI, said their drone is serving Ukraine's state department, performing search and rescue and intelligence gathering missions.
Adam Bry, CEO of Skydio, a U.S.-based start-up drone company, also said the company donated dozens of drones to equip the Ukrainian Defense Ministry and sold hundreds to pro-Ukrainian NGOs and the government to help with reconnaissance, intelligence gathering and capturing images of "war crimes."
They have a team dedicated to serving Ukraine.
end
DJI's drones have dominated the civilian drone market for several years, leaving limited market space for other companies.
U.S. industry insiders said that the civilian drones of U.S. companies, because of limited manufacturing capacity, inefficient supply chains, the price is much more expensive than DJI's, and the output is still unstable.
DJI UAV, well developed and reasonably priced, occupies nearly 80% of the global civilian UAV market. U.S. drone companies can only catch up with DJI with the power of "surpassing the market".
In December 2020, the U.S. Department of Commerce placed DJI on its Entity List for "reasons to protect U.S. national security" to restrict DJI's use of U.S. technology.
On December 16, 2021, eight Chinese technology companies, including DJI, were listed by the U.S. Treasury Department as "military-industrial complexes." This means that no U.S. legal entity may sell or buy DJI's publicly traded securities and their derivative securities.
As a Chinese technology company, DJI is really unable to escape this embarrassing and difficult situation, after all, the tree is a big trick.
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