February 2022 is coming to an end, the sales of major car brands in January are basically released, among the independent car brands, GAC Trumpchi announced the sales earlier, and the sales volume was released on February 9.
Vague sales figures
According to the data, in January 2022, GAC Trumpchi sold 36,564 vehicles, an increase of 6.3% year-on-year. Specific to the model, GAC Trumpchi mainly gave the specific sales of trumpchi M6, GS8 and GS4 families, of which the trumpchi M8, which has always been proud, did not give specific sales, but said that "for 28 consecutive months, Chinese luxury brand MPV sales led", and the huge shadow leopard before and after the listing disappeared.
Good news is not reported worry is a number of car manufacturers to publish sales of the usual law, Xiaobian guessed that GAC Trumpchi did not announce the M8 and Shadow Leopard sales because of the general sales, and the data of the Association of Passengers confirmed that the sales of Trumpchi M8 is indeed not high, the sales volume in January 2022 is only 2009 vehicles, compared with 5545 vehicles in 2021, down 63.8% year-on-year; and the sales of Shadow Leopard According to the data released by the Automobile Circulation Association, the sales volume in January was only 4458 vehicles, down as much as 37% month-on-month.
In fact, it is not only trumpchi M8 and shadow leopard sales that have fallen sharply. According to the official data released by GAC Trumpchi, the sales volume of the Trumpchi GS4 family is 13523 vehicles, and the seemingly good sales volume actually has a clean slate. Some people may miss the word "family". Gac Trumpchi GS4 family includes GS4, GS4 PLUS, GS4 COUPE and GS4 plug-in hybrid new energy in a total of 4 models. It should be noted that according to historical sales data, from the end of 2015 to the beginning of 2018, the monthly sales of the legendary GS4 were generally more than 20,000 vehicles, and there was only one model, no derivative model, no family statement, so from this point of view, trumpchi GS4 is undoubtedly lonely.
Of course, in the editor's view, of course, it is not only Trumpchi GS4 that is lonely, but the performance of the new second-generation Trumpchi GS8 is also unsatisfactory. It is undeniable that the second generation of Trumpchi GS8 has not been on the market for a long time, January belongs to the first complete sales month of its replacement, and the results of 4858 vehicles seem to be worth showing off, but it should be understood that the second generation of Trumpchi GS8 is not a new model, and it can also be described as a touted ceiling when the manufacturers warm up before the listing, and the overall price has declined compared to the first generation of models, but the response of the market terminal has not given people a sense of surprise.
From blockbuster to "falling and falling"
On January 11, 2022, GAC Trumpchi officially announced sales in 2021, with a cumulative sales volume of 320,000 vehicles for the whole year, and past data showed that GAC Trumpchi sold 342,000 vehicles in 2021, compared with its sales in 2021, which fell by more than 6.4% year-on-year, and in 2021, GAC Trumpchi launched a mid-term redesign of GA4, a mid-term revamp of GS4, a new generation of Trumpchi GS8 and a new car Shadow Leopard and other models, despite many new car blessings, However, it did not help GAC Trumpchi's sales growth.
In fact, GAC Trumpchi in the independent car brand has always belonged to the development of a relatively lagging behind, first of all, the foundation is not enough, since its establishment in December 2010, GAC Trumpchi was born less than 12 years ago, and secondly, from the sales level, GAC Trumpchi sales in the independent brand in the long-term in the state of moderate lower, and the overall downward trend.
According to public statistics, GAC Trumpchi sold more than 190,000 vehicles in 2015, an increase of 63% year-on-year, and sales climbed steadily from 2016 to 2018, with sales exceeding 530,000 vehicles by 2018, but after 2018, GAC Trumpchi sales began to decline, falling to less than 385,000 vehicles in 2019, while the past 2021 continued to fall to 320,000 vehicles.
In the four years from 2015 to 2018, GAC Trumpchi can be described as unlimited highlights, and in 2017, it achieved sales of more than half a million vehicles, but unfortunately, GAC Trumpchi did not strive for a greater breakthrough, but from rapid growth to a rapid decline, in contrast, GAC Trumpchi is currently expanding with Chery Automobile, BYD Automobile Gap is gradually expanding, compared with Geely, Changan, Great Wall Motors, etc.
Inseparable from the "THS" hybrid plan?
During the 2021 Guangzhou Auto Show, GAC Group, together with GAC Trumpchi and GAC Eian, released the "Green Net Plan", and at the same time, GAC Trumpchi clearly gave the development strategy of "hybridization + intelligence", and demonstrated two hybrid models, namely the new concept car EMKOO and the new second-generation GS8 hybrid.
Li Yong, deputy general manager of GAC Passenger Vehicle and general manager of GAC Trumpchi Automobile Sales Co., Ltd., once said that GAC Trumpchi is advancing on the dual track of Toyota THS and GAC GMC two sets of hybrid systems, and plans to achieve full hybridization in 2025, and hybrid sales account for more than 60% in 2030, challenging carbon neutrality in 2045.
In terms of time, GAC Trumpchi may be able to achieve the hybridization of the whole series by 2025, if only to complete the goal, to all models to replace a set of power systems is not a big problem for GAC Trumpchi, but by 2030, the goal of more than 60% of hybrid sales can be achieved is debatable.
First, hybrid has always been known as a transitional product of new energy, after eight years, pure electricity is bound to usher in greater progress, and even hydrogen energy may begin to popularize, how much consumer support for hybrid technology is left? Second, at present, the second generation of Trumpchi GS8 talks about the hybrid system from Toyota's THS, GAC Trumpchi claims to have self-developed GMC hybrid why not use? How many people are willing to pay for the products equipped with GMC hybrids in the later stage, and if GAC Trumpchi can only rely on THS to achieve 60% of the sales target, then how much substantive connection is there between success and GAC Trumpchi?
Geely, Chery and the Great Wall are vigorously promoting hybrid technology, GAC Trumpchi also has some strength in the field of hybridization, but with unique conditions, GAC Trumpchi will be more in place to interpret the doctrine, although in the short term can get the greatest benefits at the lowest cost, but lost innovation.
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Among the independent brands, GAC Trumpchi belongs to one of the manufacturers that started late, although the initial development is not bad, but after 2018, sales have fallen year after year, the stamina is obviously insufficient, in 2021, GAC Trumpchi has not yet obtained sales growth under the blessing of the new second-generation GS8 and the two new cars of Shadow Leopard, so in 2022, what card will GAC Trumpchi play?