Lei Jun once said that the car is to install 4 wheels for large mobile phones, which in the context of Millet cross-border car manufacturing, the language is quite ridiculous, but 10 years to invest 10 billion US dollars is not a joke, Lei Jun mouth contempt for opponents, but in fact more than anyone value, which undoubtedly brings great pressure to new energy vehicle companies. In the same camp, Geely Automobile, which has a little capital, has opened a counterattack to do mobile phones; Tesla also claims to be a mobile phone. If you don't make a mobile phone, will you really fall behind, and you can break into the opponent's camp, or do you have other plans? Weilai, anyway, can not suppress that "wild", this time, Weilai's real plan is what?
Car companies make mobile phones, mock more than recognition?
First of all, it should be clear that compared with the new energy market, the competition in the mobile phone industry can be described as incomparably cruel, from Huawei to Xiaomi, from core to car, what is sought is nothing more than a way to live, and car companies to build machines, more out of ecological and "resistance" considerations, in essence, there is no hurry.
According to domestic media reports, considering the close connection between cars and mobile phones in the future era of the Internet of Things, Weilai Automobile has begun to enter the mobile phone business, and Yin Shuijun, the former president of Meitu Mobile Phone, took office as the person in charge, but only so, Weilai did not expose the next move. In fact, Weilai's intention to get involved in the mobile phone has been revealed as early as more than a year ago, but due to many reasons, it has not successfully dug up the person in charge of the glory mobile phone, which shows that weilai's road to making the machine is not smooth, the merits are right and wrong, and only it knows it.
In addition, car companies have intentions, and users have no intentions.
At present, consumers' expectations for car companies to make mobile phones are not much high, which is determined by the threshold of the mobile phone industry itself, at present, in addition to Apple Samsung and reluctant Huawei can be unique, the rest of the mobile phone brands in the eyes of consumers are difficult to wash the impression of "assembly plant". In this context, how big a wave can car companies make mobile phones? Is the history of poor car sales and insufficient chips to be staged in the field of mobile phones?
The inner volume of the mobile phone, the opportunity of Wei lai
However, there is still a chance.
The serious involvement of mobile phones means that the entry threshold is lowered, and Weilai can more or less get a piece of the pie with its strong fan stickiness. At present, whether it is recognized or not, the mobile phone industry is facing a real problem, that is, after the fall of Huawei, there is no domestic mobile phone that can pick up the beam. As a domestic producer, everyone has a heavy burden, and the breakthrough of technology cannot be achieved overnight, even if the current domestic brands are also working hard, but time is still precious.
From this point of view, Weilai's entry means that there are more opponents, which will undoubtedly spur the entire industry to accelerate innovation, and the advantages outweigh the disadvantages. For Weilai, before the subversive innovation has not happened, product differentiation and user loyalty are the main indicators to test manufacturers, and in this regard, it is Weilai's best play to achieve the ultimate service.
It can be said that Weilai's success in the field of new energy has allowed it to get tickets for mobile phones, and if it is about fan loyalty, Weilai even does better than mobile phone manufacturers.
However, the mobile phone market is like a "siege city", the people inside want to go out, the people outside want to come in, although the two waves of people are not in the same industry, but in the era of the Internet of Things, they can always find similar points, they are nothing more than chasing the next outlet.
Misplaced competition, decisive IoT?
It is undeniable that new energy vehicle companies and mobile phone manufacturers want to occupy the tide in the upcoming IoT era, due to different starting points, the two sides are also enemies and friends.
The idea of mobile phone manufacturers is well understood, nothing more than to make the mobile phone terminal become the central hub of the Internet of Things, people-centered, control everything through mobile phones, and car companies are around the new energy vehicles as the center, layout integration ecology, to a large extent, car companies to make mobile phones, but also more inclined to how to let users stay in the car.
You know, the functional experience of car entertainment is only a lot more than that of mobile phones, and even more, most of the functions of mobile phones can be realized on-board hardware. From this point of view, there is no shortage of such possibilities in the future, mobile phones gradually return to basic demand, new energy vehicles and then in place, inheriting the original functions of mobile phones and even extending.
In short, whether the IoT era is car-centric or mobile phone-centric is still impossible to judge, but it is precisely with this possibility that we can see the dislocation competition between car companies and mobile phone manufacturers. Is it a joke for car companies to make mobile phones? Not necessarily! In the Internet age, it is not necessarily the opponent who defeats you, and before the dust settles, everything is possible!
In the end, who can circle the user in their own hands? After all, it depends on the means! (Author: Periscope Jun)