In your impression, what is the image of the traditional luxury car brand represented by BMW, is it a gentleman with a suit and leather shoes and elegant demeanor, or is it as difficult to get along with the old antiques who are sitting on the edge of the body and not smiling? Obviously, BMW is not such a role, and even compared to competitors, BMW has a lot of innate advantages in dialogue with young people.
As a luxury brand known for its sport and control BMW, has long relied on its own advantages and unique temperament, and many young consumers at that time, to this day, BMW is still the driver's car in the minds of many young consumers. As the king of the traditional fuel vehicle era, the BMW i brand has nothing more to do than to take the lead in creating its own new language in the new energy era.
The BMW i4 is a new pure electric four-door coupe of the BMW brand and is one of the blockbuster models of BMW's new "i" series. On September 16, 2021, the BMW i4 was launched in Beijing, China.
Yesterday, bmw group officially announced that the BMW i4 was officially put on sale, launching two models, eDrive40 and M50, and the official guidance price was 449,900 yuan and 539,900 yuan, respectively. Although bmw is prepared, the price of the two models of BMW i4 is far more than the domestic popular model Tesla Model 3, does it have the strength and the popular Model 3 over the trick?
Exclusive design of BMW i
The exterior styling of the BMW i4 adopts the new BMW family design language, in order to distinguish it from the fuel version, many details of the body have been adjusted, and as the first electric model of the M family, the new car is equipped with a large number of aerodynamic kits, which can not only highlight the visual sense of movement, but also achieve better performance.
The most eye-catching thing about the front part of the car is the huge "double kidney" grille, this "big nostril" of the beauty and ugliness controversy has not stopped, compared to the fuel version of the 4 series, i4 embedded grille is no longer a traditional opening style, but the use of translucent material closed design, the position no longer bears the air intake function to change to "smart panel", the interior accommodates a number of sensors used in driver assistance functions, including: millimeter wave and other radar, cameras and other sensors, can allow the vehicle to achieve a variety of automatic driving assistance functions.
The classic angel eye has a new interpretation on the BMW i4, the shape has become narrow and flat, and the internal structure is richer. It is worth mentioning that in addition to the standard matrix LED headlights, BMW's latest generation of laser headlights can also be optional, and its illumination distance can reach 500 meters.
In addition, i4 has added exclusive elements to many details, such as the blue i logo at the front and middle nets, the logo logo of the front and rear car logos, and the blue foil of the gear lever and start button, etc., all of which are distributed as much as possible to the identity of the new car.
Although the exhaust tailpipes are no longer available, the designers retained the trapezoidal trim that surrounds both sides under the rear. The vehicle also features separately designed slow-charge and fast-charge interfaces, which are set at the front fenders on the main driver's side and the traditional "fuel port" position behind the passenger side.
People tend to see the i4 leaning towards the exterior of the 4 Series coupe, but not much hope for the BMW's interior. In fact, the BMW i4 is the second model after bmw iX to take the lead in applying a curved integrated display, and the simple interior layout brings a full sense of freshness and technology to the new car.
While bringing more technological visual effects, it also allows the interior of the new car to bid farewell to the "conservative" design and shape, and truly achieve the same pace inside and outside, and fully evolve. In addition to the improvement of the sense of technology, the improvement of human-computer interaction and functional richness brought by it is enough to rival the new forces, which can also be spied on the iX.
BMW's latest iDrive 8.0 system, which not only integrates many third-party applications (such as car WeChat, Tencent small scene, QQ music, etc.) according to the national conditions, but also supports natural language wake-up and instructions, while the UI and color collocation of the entire interface are also unquestionable, which is enough to see BMW's emphasis on Chinese consumers. However, the iDrive 8.0 system is not perfect, the feature-rich it still can not bring its own Baidu / Gaode map, if you want to navigate, or honestly even CarPlay.
At the same time, the luxury brand's usual atmosphere creation does not have to worry, the car will be equipped with seat ventilation heating, Sensatec synthetic leather (eDrive40 model), Vernasca leather (M50 model) and BMW personalized leather trim, mood lights, Harman Kardon surround sound system, carbon fiber trim and other configurations, and support for active cruise control, reversing assist and other 40 driving assistance functions.
Movement is the soul
Putting aside the outside, let's take a look at the BMW in the new energy era, does it still have the original taste? The first is the i4 eDrive40, the new car is equipped with BMW's fifth-generation e Drive electric drive technology, and the matching 80.7kWh ultra-thin 811 nickel-cobalt-manganese ternary lithium-ion battery can achieve a range of 590km (WLTP standard). In terms of power, the new car adopts a rear single motor drive, the maximum output power of the motor is 250kW (340Ps), the peak torque is 420N·m, and the zero hundred speed is 5.7 seconds.
The BMW i4 M50 adopts a dual-motor four-wheel drive layout, with a maximum power of up to 544PS, a peak torque of 795N·m, and an acceleration of 0-100km/h in only 3.9s; the matching 80.7kWh ultra-thin 811-type nickel-cobalt-manganese ternary lithium-ion battery can achieve a range of 510km (WLTP standard).
Rest assured, even with the entry-level i4, BMW hasn't castrated its sporty attributes because of its status as an electric car. The i4 comes standard with rear axle air suspension and engineers tuning specifically for the car's sportiness. As for the sound wave simulation of this function, there is definitely better than nothing.
But adding money is always the last word, and the i4 M50 is also equipped with a tailor-made adaptive M suspension, specially tuned springs and shock absorbers, a variable sports steering system, additional body reinforcements and an M braking system to make the dynamic performance of the vehicle more extreme.
In addition, the BMW i4 supports 200kW fast charging, which increases the range by 150km for every 10 minutes of charging in the peak charging range, and only takes 35 minutes from 0 to 80%, compared with 11 hours on 11kW AC slow charging.
Write at the end
It is not an exaggeration to use "tortoise and rabbit racing" to describe the development of new car manufacturers and traditional enterprises in the electrification strategy. At first, the new forces attracted attention with various future technologies and new ideas, and many people began to question why traditional car companies turned a blind eye. In fact, it is not, the traditional car companies are brewing a real accumulation.
Bavarian engine factories, which have long been famous, have not died in the wave of electrification, but have been revived. Next, many pure electric models such as the pure electric BMW 5 Series, BMW 7 Series, BMW X1 and so on will also be available. This is also an incomparable advantage of BMW as a brand with a long history of development.
Figure | network
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