Weilai, which has been maintained in the first echelon of the new car-making forces, has repeatedly fallen behind in the delivery volume in 2021, chasing its fundamentals, the reasons for the lack of growth in Weilai's delivery are manifold, but the most important thing is that there are no new products, whether it is the same echelon car companies such as Xiaopeng and Ideal, or the new forces of second-tier car-making such as Nezha and Zero Run, they have new products launched or new car replacement in 2021, and what about Weilai?
Weilai is also well aware of the reasons for its slow growth, so in 2022, Weilai will have ET7, ET5, ES7 three products off the production line or publicity, plus in 2022 Weilai will also build more than 1300 substations, 6000 supercharging stations, and 10000 destination charging piles, and will open up more than 30 destination charging routes such as the Silk Road and Xishuangbanna Rainforest, it can be said that 2022 is a year of heavy tasks for Weilai, and it is also a year worth looking forward to.
However, in recent days, it has been reported that "Weilai wants to build mobile phones".
The first to break the news is a netizen named "Rogue Scout", the content is "Weilai mobile phone plate has recently moved frequently, funds continue to increase investment, offer more than 100 new issues, and will add more than 200 R& D positions in Shenzhen in the near future, high and low, and the working place is Qianhai Excellence Building." ”
It is worth mentioning that the whistleblower also said that Weilai was already planning its mobile phone business in the middle of 2021, and it is already something that the Shenzhen mobile phone circle knows.
Another blogger in the automotive field called "Meat Daddy Biev" has made the details of Weilai's entry into the mobile phone field more perfect. "Meat Daddy Than ev" broke the news that Weilai's mobile phone business is currently in the research stage, the mobile phone department is recruiting in a large area, and also gave the Judgment that Weilai Mobile Phone "basically excludes the possibility of OEM, and the probability is that it is their own mobile phone".
For the rumors, Weilai did not directly deny it, and the response given was: there is no information to disclose at present, and further information will be communicated with everyone.
In the evening, 36Kr broke further news, saying that Yin Shuijun, the former president of Meitu Mobile Phone, had joined Weilai and led the mobile phone business.
The rumors of Weilai's mobile phone now seem to be basically confirmed as true.
Compared with Xiaomi, Huawei and other mobile phone manufacturers into the automotive industry, the outside world is not optimistic about Weilai's entry into the mobile phone industry, after all, under the general trend of new energy vehicles, the current automotive industry is still a "blue ocean", and the mobile phone industry is overcrowded, at this moment to enter the mobile phone industry will only let enterprises fall into the bloody competition, far less comfortable than the automotive industry.
However, Weilai is not the first car company to kill from the automobile market to the mobile phone market, before Weilai, Geely Automobile has entered the mobile phone field.
For why Geely wants to enter the "Red Sea" mobile phone market, many people do not understand, more than not understanding that Weilai wants to carry out mobile phone business.
So what is the purpose of car companies making mobile phones? To bring a better experience to users? Or can it bring about a revolution in the mobile phone market?
Li Shufu once said, "Mobile phones are the application carriers of electronic product market verification and software innovation, which not only allows users to share innovative results as soon as possible, but also transfers a safe and reliable part of the results to the application of automobiles, so as to realize the close interaction between car machines and mobile phone software technology." In the future, cross-border to build a user ecological chain, according to the law to build a corporate moat has become a major trend, mobile phones can link the Internet of Vehicles, satellite Internet, to create a rich consumption scenario, to strengthen the ecosystem, to provide users with a more convenient, more intelligent, Internet of Everything multi-screen interactive life experience. ”
From the perspective of Li Shufu's words, the main reason for car companies to do mobile phones is for the intelligent interconnection of car machines and mobile phones, the interaction between car machines and mobile phone software technology, and more importantly, to create a user ecological chain and build a corporate moat.
Weilai to build mobile phones, its underlying logic is nothing more than these points, and now, the ecological-based "war" has quietly sounded, and then there will even be more car companies entering the mobile phone industry, "reverse" into the car.