On February 18, Euler Good Cat X "Hello! The "Big Girl" online media communication meeting was officially opened, working with many media to jointly explore the efforts and struggles behind independent and confident women in the new era online.
Hello! "Big Girl" is a women's documentary interview program, dialogue with women from all walks of life strugglers, show their thinking, choice, persistence and transcendence in their respective situations, record the voice of women of the times, the program complements the core concept of Euler Good Cat "love women more", and has become in-depth cooperation under the common tacit understanding. This communication meeting continues the value theme of the program, "New Generation Wisdom Beauty Tide Run" Euler Good Cat and Good Cat GT once again endorsed independent and confident women, and paid tribute to "her era" with the guests on the spot, so that "her power" can be seen by more people.
The power of women deserves to be seen
When the women's shot put world champion shows the unknown "soft" side; when the young actor Wan Qian, who holds her head forward, is fully engaged in the front of the stage and behind the scenes; when China's chief female conductor Zheng Xiaoying interprets the fearless big girl with passion and challenge; when the ballet queen Tan Yuanyuan and her friends dance the magic night of the art museum; when the folk singer Gong Linna excavates her "wild" nature and explores the footsteps of freedom; when the architect Chen Xuan pursues herself, explores boundaries, and pursues a more valuable and diverse life When Chinese athlete Zhang Hong interprets the blooming of different flowering periods, adapts to herself, and does her best self... Throw away one-sided, stereotypical labels, break the so-called perfection, accept the real, rich self, under the listening of the program's initiator Yang Lan, in "Hello! The program footage of "Big Girl" records that the term "big girl" is particularly three-dimensional and rich.
In Euler Good Cat X "Hello! At the online media communication meeting of "Big Girl", the crowd once again showed the brand's sincere tribute to the spiritual value of women through the re-extension of the program concept and the interpretation of the two models of good cat and good cat GT. Based on the in-depth insight into women, Euler Good Cat inherits a unique styling style full of retro colors, giving the classic more fashion and scientific and technological beauty, the design aesthetics of the whole vehicle are tailored for the new generation of women, in addition, the model is also equipped with a series of female-friendly settings such as seat heating, seat massage, active braking, parking assistance, 360-degree panoramic images, etc., which are loved by the majority of users; Euler Good Cat GT also provides more diversified choices for female users with cool, wild and futuristic sports style.
Grow up with "her" voice
Euler's brand positioning is "a car brand that loves women more" - Euler sees the power of "her" and chooses to stand firmly with "her", and Euler Good Cat is one of the integrators of this brand concept.
In 2021, Euler Good Cat achieved cumulative sales of 50,931 vehicles for the whole year, becoming the annual sales popular model in the A0-class BEV market; in the first month of 2022, Euler Good Cat ushered in the opening with a sales performance of 9,020 vehicles. Euler Good Cat has become a typical representative of automotive category innovation, and has proved its strength value and popularity through excellent market performance.
In addition to the meticulous creation of the model products, from the Euler Good Cat Lohas Bureau, the Euler Good Cat GT Elopement Tour, and then to this "Hello! Big Girl", Euler Good Cat has completed the sublimation of "female friendliness" from individual to group, from emotional integration to common voice, and has become a growth partner who understands the new generation of women. Through these more easily perceived trend methods, Euler Good Cat has embodied the spiritual value connotation of the product, opened up the empathy bond with users, and successfully broken the circle cognition, realizing the further transmission of brand cultural value.
Virginia Woolf said: "Women should not be still lifes inserted in vases for people to see, but the rhythm of dancing with the wind on the prairie." "The feminine rhythm of light deserves to be seen and applauded."
Under the guidance of the brand concept of "loving women more", Euler Good Cat will continue to create emotional resonance with contemporary women, and will also empower more women to grow and achieve a breakthrough in self-worth.