If we take stock of a car brand in the automotive circle that is born for female users, many people will involuntarily think of Euler Automobile. Indeed, since the birth of the Euler brand, its product positioning has been relatively clear, especially after the gradual maturity of cat products, its positioning is clearer. Taking the cat product Euler good cat as an example, the cumulative sales of 50,931 vehicles throughout the year from 2021 have become the annual sales popular model of the A0-level BEV market; in the first month of the year, the Euler good cat opened well, and the monthly sales reached 9020 vehicles, and it has to be said that its popularity in the market makes many new generation new energy products envious, of course, this has a lot to do with its clear product positioning and excellent product quality.
On February 18, Euler Good Cat X "Hello! The "Big Girl" online media communication meeting was officially opened, working with many media to jointly explore the efforts and struggles behind independent and confident women in the new era online.
Hello! "Big Girl" is a women's documentary interview program, dialogue with women from all walks of life strugglers, show their thinking, choice, persistence and transcendence in their respective situations, record the voice of women of the times, the program complements the core concept of Euler Good Cat "love women more", and has become in-depth cooperation under the common tacit understanding. This communication meeting continues the value theme of the program, "New Generation Wisdom Beauty Tide Run" Euler Good Cat and Good Cat GT once again endorsed independent and confident women, and paid tribute to "her era" with the guests on the spot, so that "her power" can be seen by more people.
The power of women deserves to be seen
When the women's shot put world champion shows the unknown "soft" side; when the young actor Wan Qian, who holds her head forward, is fully engaged in the front of the stage and behind the scenes; when China's chief female conductor Zheng Xiaoying interprets the fearless big girl with passion and challenge; when the ballet queen Tan Yuanyuan and her friends dance the magic night of the art museum; when the folk singer Gong Linna excavates her "wild" nature and explores the footsteps of freedom; when the architect Chen Xuan pursues herself, explores boundaries, and pursues a more valuable and diverse life When Chinese athlete Zhang Hong interprets the blooming of different flowering periods, adapts to herself, and does her best self... Throw away one-sided, stereotypical labels, break the so-called perfection, accept the real, rich self, under the listening of the program's initiator Yang Lan, in "Hello! The program footage of "Big Girl" records that the term "big girl" is particularly three-dimensional and rich.
In Euler Good Cat X "Hello! At the online media communication meeting of "Big Girl", the crowd once again showed the brand's sincere tribute to the spiritual value of women through the re-extension of the program concept and the interpretation of the two models of good cat and good cat GT. Based on the in-depth insight into women, Euler Good Cat inherits a unique styling style full of retro colors, giving the classic more fashion and technological beauty, and the design aesthetics of the whole vehicle are tailored for the new generation of women.
In addition, the model is also equipped with a series of female-friendly settings such as seat heating, seat massage, active braking, parking assistance, 360-degree panoramic images, etc., which are loved by the majority of users; Euler Good Cat GT also provides female users with more diversified choices with cool, wild and futuristic sports style.
From Hello! The female-friendly nature of Euler's good cat products created by the show "Big Girl" is interpreting such a voice: the power of women is worth seeing. Through this online media communication meeting, Euler Good Cat conducted in-depth discussions with many media, and carried out an efficient extension of "her" voice, promoting the social influence of women's spiritual values.
Speak with "she" and grow with "she"
Euler's brand positioning is "a car brand that loves women more" - Euler sees the power of "her" and chooses to stand firmly with "her", and Euler Good Cat is one of the integrators of this brand concept.
In 2021, Euler Good Cat achieved cumulative sales of 50,931 vehicles for the whole year, becoming the annual sales popular model in the A0-class BEV market; in the first month of 2022, Euler Good Cat ushered in the opening with a sales performance of 9,020 vehicles. Euler Good Cat has become a typical representative of automotive category innovation, and has proved its strength value and popularity through excellent market performance.
In addition to the meticulous creation of the model products, from the Euler Good Cat Lohas Bureau, the Euler Good Cat GT Elopement Tour, and then to this "Hello! Big Girl", Euler Good Cat has completed the sublimation of "female friendliness" from individual to group, from emotional integration to common voice, and has become a growth partner who understands the new generation of women. Through these more easily perceived trend methods, Euler Good Cat has embodied the spiritual value connotation of the product, opened up the empathy bond with users, and successfully broken the circle cognition, realizing the further transmission of brand cultural value.
Virginia Woolf said: "Women should not be still lifes inserted in vases for people to see, but the rhythm of dancing with the wind on the prairie." "The feminine rhythm of light deserves to be seen and applauded."
Under the guidance of the brand concept of "loving women more", Euler Good Cat will continue to create emotional resonance with contemporary women, and will also empower more women to grow and achieve a breakthrough in self-worth. In the future, there will be more "big girls" to find a more sparkling self, which is the beautiful expectation of Euler's good cat, and it is also a sincere agreement between Euler's good cat and female users.
2021 is the year of the outbreak of Euler Good Cat, and it is also the year of its strong rise in the market segment. During the year, it not only became the most popular model of the year in the A0-class BEV market, but also delivered excellent sales results. In the first month of 2022, Euler Good Cat won the market with a report card of nearly 10,000 vehicles. 2022, will be the year that Euler good cat set sail, the author predicted in advance, Euler good cat will usher in a new high in sales in the new year, do not believe, let us wait and see!