On February 18, Euler Good Cat X "Hello! The online media communication meeting of "Big Girl" was officially opened, and Yang Lan, the former spokesperson of Audi Yingjiehui, hosted Euler's good cat X "Hello! The online communication meeting of "Big Girl" has also become a hot spot on the day.
Hello! "Big Girl" is a women's documentary interview program, dialogue with women from all walks of life strugglers, show their thinking, choice, persistence and transcendence in their respective situations, record the voice of women of the times, the program complements the core concept of Euler Good Cat "love women more", and has become in-depth cooperation under the common tacit understanding
When the women's shot put world champion shows the unknown "soft" side; when the young actor Wan Qian, who holds her head forward, is fully engaged in the front of the stage and behind the scenes; when China's chief female conductor Zheng Xiaoying interprets the fearless big girl with passion and challenge; when the ballet queen Tan Yuanyuan and her friends dance the magic night of the art museum; when the folk singer Gong Linna excavates her "wild" nature and explores the footsteps of freedom; when the architect Chen Xuan pursues herself, explores boundaries, and pursues a more valuable and diverse life When Chinese athlete Zhang Hong interprets the blooming of different flowering periods, adapts to herself, and does her best self... Throw away one-sided, stereotypical labels, break the so-called perfection, accept the real, rich self, under the listening of the program's initiator Yang Lan, in "Hello! The program footage of "Big Girl" records that the term "big girl" is particularly three-dimensional and rich.
From Hello! The female-friendly nature of Euler's good cat products created by the show "Big Girl" is interpreting such a voice: the power of women is worth seeing. Through this online media communication meeting, Euler Good Cat conducted in-depth discussions with many media, and carried out an efficient extension of "her" voice, promoting the social influence of women's spiritual values.
Euler's brand positioning is "a car brand that loves women more" - Euler sees the power of "her" and chooses to stand firmly with "her", and Euler Good Cat is one of the integrators of this brand concept.
In 2021, Euler Good Cat achieved cumulative sales of 50,931 vehicles for the whole year, becoming the annual sales popular model in the A0-class BEV market; in the first month of 2022, Euler Good Cat ushered in the opening with a sales performance of 9,020 vehicles. Euler Good Cat has become a typical representative of automotive category innovation, and has proved its strength value and popularity through excellent market performance.
In addition to the meticulous creation of the model products, from the Euler Good Cat Lohas Bureau, the Euler Good Cat GT Elopement Tour, and then to this "Hello! Big Girl", Euler Good Cat has completed the sublimation of "female friendliness" from individual to group, from emotional integration to common voice, and has become a growth partner who understands the new generation of women. Through these more easily perceived trend methods, Euler Good Cat has embodied the spiritual value connotation of the product, opened up the empathy bond with users, and successfully broken the circle cognition, realizing the further transmission of brand cultural value.
Under the guidance of the brand concept of "loving women more", Euler Good Cat will continue to create emotional resonance with contemporary women, and will also empower more women to grow and achieve a breakthrough in self-worth. In the future, there will be more "big girls" to find a more sparkling self, which is the beautiful expectation of Euler's good cat, and it is also a sincere agreement between Euler's good cat and female users.
Jumping out of the event itself, the Euler brand grasping the brand image of female car owners is definitely a marketing classic case of this era. Going back 10 years, no company dares to fix its brand on female car owners. But in this day and age, Euler's "big girl" owners have proven their success.
Although Euler Automobile still has to test the product in the future, this unique brand positioning has stood at the top of the female automobile market.