On February 18, Euler Good Cat X "Hello! "Big Girls" opened a media communication meeting online, and hundreds of media were invited to explore the efforts and struggles behind independent and confident women in the new era. As a documentary interview show for women, Hello! Through dialogue with female elites from all walks of life, "Big Girl" shows the independence, choice, persistence and transcendence of women in their respective situations, and uses the media and network power to convey women's voices. And Euler Good Cat, as the car brand of "Love Woman the Most", its core concept and "Hello! The "Big Girl" program complements each other and reaches in-depth cooperation under common ideas and tacit understanding.
At this communication meeting, the value theme of the show was still continued, and Euler Good Cat and Euler Good Cat GT also endorsed independent and confident women as the "New Era Wisdom Beauty Tide Run", and paid tribute to "her era" with the guests on the spot, so that "her power" can be seen by more people.
In the relaxed and warm atmosphere of the show, the guests also showed their most authentic side in the communication with the host Yang Lan, making the term "big girl" appear particularly three-dimensional and rich. For example, Wan Qian, a young actress who is moving forward, reveals full affection in front of and behind the stage; Zheng Xiaoying, China's chief female conductor, is a fearless big girl with passion and challenge; ballet queen Tan Yuanyuan and her friends FAW Dance Art Museum Fantasy Night; famous ethnic singer Gong Linna excavates her own "wildness" and explores the footsteps of freedom; designer Chen Xuan pursues herself, explores boundaries, and pursues a more valuable and diverse life; Chinese athlete Zhang Hong interprets the bloom of different flowering periods, adapts to herself, and is the best version of herself.
In Euler Good Cat X "Hello! At the online media communication meeting of "Big Girl", the guests also showed the sincere tribute of the car brand to the spiritual value of female consumers through the re-extension of the program concept and the interpretation of the two models of Euler Good Cat and Good Cat GT. Based on the in-depth insight and forward-looking of women in the new era, the Euler brand adopts a retro and cute body shape, the front face of the vehicle also adopts a small area of cabin cover, with the full LED headlights of the cat's eye shape on both sides of the front, creating a delicate sense of beauty, the side of the car outlines the resilient body with retro lines, plus the highly recognizable wheel shape, creating a very retro, young, fashionable, technology in one of the integration of beauty. It can be seen that the GT design language of Euler Good Cat and Euler Good Cat is created for women in the new era, and many intimate configurations have been added, such as seat heating, seat massage, active braking, parking assistance, 360-degree panoramic images, etc., which are deeply loved by female consumers.
Whether it's Euler Good Cat products or Hello! The "Big Girls" program is undoubtedly conveying a voice to the audience and consumers - "the power of women deserves to be seen by everyone". At the communication meeting, Euler Good Cat also carried out in-depth discussions and sharing with many media, constantly confirming the strength of this female force, and also extending the voice of "her" once again, promoting the improvement of women's spiritual value influence.
Female consumption has not been valued in the automobile circle, in fact, it is not that female consumption has no space to tap, but many companies and brands cannot find a consumption and marketing angle closer to women due to product reasons. But as a car brand born for the conception of female users, Euler saw the power of "her" and chose to stand firmly with "her". The data shows that euler good cat users account for up to 80% of women, which is the biggest driving force for its success and the biggest difference from other car brands.
In 2021, euler cat achieved cumulative sales of 50,931 vehicles for the whole year, becoming one of the most popular models in the A0-class pure electric market in the year. In January 2022, euler good cat single month sales reached 9020 units, making a good start for the Euler brand in 2022, and also proving the success of its market positioning and the love of female consumers for its products through its own strength.
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In addition to products, Euler Good Cat has also completed the sublimation of "female friendliness" from individuals to groups, from emotional integration to common occurrence through rich activities, and has become a growth partner for women who understand the new era better. It is also the brand that has temperature, marketing has a reasonable, positioning has a height, and the product is more "understands her", so that Euler Good Cat, which has been listed for just over a year, has achieved monthly sales of more than 10,000 results. Through the success of this car, we have also witnessed the birth of a "new favorite item for women". Therefore, Euler's good cat can be expected in the future.