It is actually not surprising that major companies have changed brand trademarks in order to sort out and renew their brands.
But changing the mark once seems not to be changed, this kind of thing is relatively rare.
Last year, Xiaomi once announced a change of trademark, but because the new logo only changed from right angles to rounded corners in the corners, it changed little from the previous one, and once became a hot topic, and many rice noodles even felt that Lei Jun must have been deceived.
Compared with Xiaomi, BYD has used more excellent strength to stage a real "changed, and it seems that it has not changed" trademark upgrade.
On February 17, BYD Group announced that it has renewed its brand and released a new logo.
It can be seen that the new version of the trademark is more flat than the old version of the trademark, and the original glyph has also changed from sharp corners to rounded corners, but the overall change is not large.
BYD said that the new trademark, the whole is more rounded and generous, showing a sense of affinity and openness, realizing the perfect combination of technical aesthetics and humanistic feelings, highlighting BYD's "people-oriented" concept and determination to use technology to solve social problems and create a better life for mankind.
In addition, bydir automotive logo has also been upgraded, and the trademark has changed even less.
BYD said that the new trademark starts from the specific scene needs of the business and the consumer perception interaction, which is in line with the current graphic design trend, has a more three-dimensional sense and design aesthetics, and is more recognizable. The upgraded logo continues to implement the concept of "link, build together, move forward".
This kind of rhetoric, this attitude, many netizens said that BYD has the style of an international big name
As a group spanning many businesses, BYD has formed an ecological closed loop of the whole industry chain of the four major industries of electronics, automobiles, rail transit and new energy, and its global business is widely distributed, so it is natural to make a full gesture.
On the other hand, behind the act of changing the trademark, it is also an excellent self-marketing.
Because the changes in the new and old logos are really not large, the news of BYD's replacement of trademarks came out, and the "BYD Group released a new logo" once rushed to the first place in the Weibo hot search list and became the focus of heated discussion on the whole network.
Another noteworthy thing is that in BYD's passenger car trademark map, in addition to seeing Denza, new high-end brands are also among them, and this high-end brand does not hang BYD's logo.
An "official announcement" of BYD's high-end brand is also another meaning hidden in the replacement logo, have you got it?