On February 18, Euler Good Cat and the famous host Yang Lan hosted the talk show "Hello! "Big Girl" opened an online communication meeting.
As the only car brand in the world that has a clear banner of "loving women more", Euler will sell more than 135,000 vehicles in 2021, of which more than 50,000 are good cats. What is particularly prominent is the proportion of female users of good cats up to 70%: more than 75% in first-tier cities, an average of 62% in second-tier cities, dare to shout out the slogan of "love women more", and good cats can be called the most critical son of Euler's good move.
Through the collaboration with Hello! The joint efforts of "Big Girl", Good Cat conveys a further view of the female group: Euler Good Cat has conducted in-depth discussions with many media, and has carried out an efficient extension of "her" voice, promoting the continuous rise of the social influence of women's spiritual values.
The object chosen by "Big Girl" is full of interpretations and interpretations of the multifaceted and colorful contemporary women:
Women's shot put world champion Gong Lijiao, young actress Wan Qian, China's chief female conductor Zheng Xiaoying, ballet queen Tan Yuanyuan, ethnic singer Gong Linna, architectural designer Chen Xuan, Chinese athlete Zhang Hong... The labels on their bodies are not only simple champions and stars, but also the colorful power of women.
Through the program, we have a more multi-faceted understanding of these "big girls", through dialogue with female strivers from all walks of life, through their thinking, choice, persistence and transcendence in their respective situations, but also have an additional layer of echo and understanding of the core of the two models of good cat and good cat GT. Euler brand's sincere vision and affirmation of women's spiritual value also allows "car brands that love women more" to get rich and diversified displays.
What makes me feel the most is the synonym of "big girl", which is obviously relative to "little girl". In traditional Chinese culture, the "small" in the small bird and the small family jasper can be said to be synonymous with the weakness and cuteness of women. In the background of the new era, women are changing to a more diversified image -
In my understanding, women have not become bigger and stronger in power and temperament, but from the inner strength, they have become more confident and more unwilling to be defined by others.
Live out yourself, live out the truth, accept your own shortcomings and affirm your own strengths, do not live in the eyes and definitions of others, this is undoubtedly "Hello! What do the protagonists in "Big Girl" have in common, isn't it the common denominator of euler's good cat owners?
In the first month of 2022, Euler Good Cat ushered in the opening with a sales record of 9,020 vehicles. At the beginning of the year, euler's good cat, which was controversial to show high-profile courtship to women, has become a typical representative of automotive category innovation in the verification of market terminals.
Perhaps, in the prejudiced sentence "Women, do you know the car?" Behind the question sentence, the question that the times really give to the industry should become:
"Car builders, do you understand women?"
Wen | Zhao Xiaocha
Figure | network