As the sales pillar of Euler Automobile, Euler Good Cat has achieved good results since its listing, and at the moment when new energy is popular, Euler Automobile has accumulated sales of more than 130,000 vehicles in the past 2021, reaching 135028 vehicles, accounting for more than 10% of Great Wall Motors' sales.
In the final battle of 2021, the monthly sales of Euler Good Cat reached 10,685 vehicles, drawing a perfect end to 2021 with a record high. Throughout 2021, the cumulative sales of Euler Good Cat exceeded the 50,000 mark, reaching 50,931, easily winning the annual sales championship in the A0-class BEV market. In the past January, Euler Good Cat sold 8612 vehicles, up 313.8% year-on-year, ranking seventh in the market segment. Now, Euler Good Cat has new news.
On March 1, the Euler APP released the message that "from March 1, 2022 Euler Good Cat began to be ordered, and the price adjustment of the GT version of Good Cat" was released. It is reported that the price of the 2022 Euler good cat is 121,900-151,900 yuan. The "1 + N" customized mode is adopted: among them, "1" represents the 400km and 500km endurance of the Good Cat Basic Edition model, and each endurance is divided into two configuration versions according to different configurations; "N" is a customized package, including intelligent driving assistance and Morandi color optional bag. No matter which version is purchased, users can customize optional bags according to their actual car needs and preferences.
2022 Euler good cat, comfort configuration fully upgraded
Insight into the consumption needs of the new generation of users, the 2022 Euler Good Cat innovatively launched the "1 + N" customized model, and truly handed over the choice to the hands of users.
Specifically, the 2022 Euler Good Cat offers two endurance versions of 400km and 500km, a total of 4 models. Each endurance version is also launched according to different configurations, namely 400km endurance deluxe type 121,900, 400km endurance premium type 131,900, 500km endurance deluxe type 141,900, 500km endurance premium type 151,900. In addition, the price of the 2022 Euler Good Cat GT was adjusted to 147,000 yuan.
As a new model based on the upgrading of market demand, one of the biggest changes of the 2022 Euler Good Cat is the comprehensive upgrade of the comfort configuration. In the four new cars, such as 18-inch aluminum alloy wheels, body stability control system, fixed speed endurance, 360 ° panoramic fusion image, keyless entry system and other functions with higher user demand are standard; on this basis, the 400km and 500km endurance premium models have added high-end configurations such as panoramic sunroofs, inductive electric rear tailgates, comfortable modes, and front power seats with ventilation, heating and massage functions, which further reflect the care and consideration for female users.
"1 + N" customized mode, the user chooses more freely
In addition, if the user has a more personalized demand for body color, the "cream green" appearance color matching of 2,000 yuan can be optional, and the three new customized interior colors of brown gray, green rice and blue gray of 2,000 yuan can be selected. As for the color combination of the exterior and interior, users can match it at will to fully highlight the personality.
If users have higher demand for intelligent driving assistance functions and are eager to get a more relaxed and comfortable travel experience in complex travel scenarios, they can also add 10,000 yuan of "intelligent driving assistance" optional packages, including adaptive cruise (ACC), traffic congestion driving assistance (TJA), lane centering (LCK), intelligent dodge (IE), front collision warning (FCW), automatic emergency braking (AEB), lane departure warning (LDW), blind spot monitoring (BSD), Parallel Assist (LCA), as well as driver assistance functions such as full-scene automatic parking system, point-to-point fusion memory parking system, and intelligent trajectory reversing.
Of course, the two optional packages can also be stacked to meet both personal and functional requirements.
It is understood that in addition to the comprehensive upgrade of the comfort configuration and the more diversified autonomy of the optional bag, the 2022 Euler Good Cat also provides exclusive "meow-style triple gifts" for the first batch of users who pick up the car. Among them, the meow-style pleasure gift includes 24 phases of zero interest and other financial solutions; the meow-style peace of mind gift, including the first personal non-operating owner sandian lifetime warranty, one year free entertainment traffic and lifetime free basic traffic; meow-style intimate gift, including free door-to-door, service to home, maintenance and transportation, 24-hour road rescue (including no electricity rescue) and other services.
On the whole, the launch of the 2022 Euler Good Cat, on the one hand, caters to the personalized car needs of more users with the "1 + N" customization mode; at the same time, the comprehensive upgrade of the comfort configuration also means that the product strength of the new car is fully advanced. The innovative rebranding model coupled with excellent product strength will also continue to shape the market competitive strength of Euler Good Cat and consolidate its leading position in the A0-level BEV market.
In 2022, the Euler good cat series products will occupy an important position in the Euler brand, and with the combination of the 2022 Euler good cat and the good cat GT, new opportunities will be ushered in. After all, in the current new energy market, there are not many boutique cars like Euler Good Cat in the A0-class BEV market. The innovative model of the remodeling coupled with excellent product strength will also further enhance its market competitiveness.