The term "she economy" has attracted more and more attention from the market, and behind it is the growth of women's income and the improvement of social status and family status. With the improvement of women's demand for quality of life, they pay more and more attention to "pleasing themselves" and controlling "choice" when consuming. The same is true in the automobile market, today's car companies will further subdivide the market, no longer focusing on male orientation, but also began to pay attention to women's demand for cars, such as the "global car brand that loves women more" Euler Good Cat, which is the best example of catching the "her economy" express.
Not only in emotional marketing, launched the "good cat love" trilogy, with the family, self-pleasing, partner three angles to expand, remove the public to set the solidification label for women, encourage female users to bravely be themselves, let women know that pleasing themselves is the best gift, for women to speak, insight into people's hearts. In addition, in the creation of models, we have carefully considered the car habits of female users and launched a new "1 + N" customized model.
The "1+N" customized model takes care of everyone's car habits
Euler good cat is a model built for female users, from the appearance point of view, retro trend of the styling design, everywhere reflects the collision of retro and scientific and technological sense, classical curvature body lines with rounded full LED cat's eye headlights, which girl can resist this value?
And the 2022 Euler good cat also supports the "1 + N" customization model, which returns the choice to the user. On the four basic models, users can install subscription packages according to their own preferences, of which the Morandi color optional package can make the appearance of Euler's good cat look a little higher, the appearance color of "cream green", brown gray, green rice, blue gray three new customized interior colors, users can match at will.
Another subscription package is the Intelligent Driver Assistance Optional Package, which contains a variety of driving assistance functions, in addition to the common ACC adaptive endurance, LCK lane centering, AEB automatic emergency braking, FCW front collision warning, LDW lane departure warning, BSD blind spot monitoring and other configurations, there are full-scene automatic parking system, point-to-point fusion memory parking system and intelligent trajectory reversing such as high-end intelligent driving aids, which are very suitable for novices who are just getting started.
The comfort configuration has been fully upgraded to give "her" a better one
In fact, female users will pay more attention to details when choosing models, and the sincerity of the brand can more capture people's hearts, and the 2022 Euler good cat has insight into this demand and has comprehensively upgraded the comfort configuration. All four new models come standard with 18-inch alloy wheels, body stabilization, cruise control, keyless entry and 360° panoramic fusion imagery.
On this basis, the endurance premium type also added a higher-order configuration, such as a panoramic sunroof, inductive electric rear tailgate, comfort mode, front seat ventilation and heating massage, etc., caring for female users, Euler good cat is professional.
It is worth mentioning that the 2022 Euler Good Cat also provides an exclusive "meow-style triple gift" for the first batch of users to pick up the car, including meow-style pleasant gifts: 18 periods of zero interest and other financial solutions, 1999 yuan travel worry-free insurance products; meow-style peace of mind gift: the first personal non-operating owner sandian lifetime warranty, one year free entertainment traffic, lifetime free basic traffic; meow-style intimate gifts: free door-to-door, service to home, maintenance and transportation... It's reassuring, heartwarming and sweet!
Female users pay attention to "pleasing themselves" and controlling the "right to choose" when they consume, and the 2022 Euler good cat just fits their needs perfectly, conquers the eyes of "her" with a high-value appearance, captures the heart of "her" with the "1 + N" customized mode, and also uses a comprehensively upgraded comfort configuration to carry out the care to the end. In the era of "her economy", emotional marketing and product power are grasped at the same time, which is the secret of Euler's good cat's success in the circle.
Euler Good Cat Emotional Marketing was affirmed, interpreting women's lives from three aspects
Recently, I came across the 2022 Women's Consumption Trends Report, through which I would like to say that women's power is really on the rise. In 2021, the amount of women's self-pleasing consumption exceeds that of family-type consumption, accounting for 54%, which shows that women in the new era pay more attention to pleasing themselves. Some companies have also grasped the direction of women's consumption early, such as Euler Good Cat, launched the "Good Cat Love" trilogy, gained the attention of a large number of female users, and used emotional marketing to narrow the distance with female users.
With emotional people, become the exclusive car of "her"
In Euler's good cat "good cat love" trilogy, "Pleasing yourself, is the best gift to yourself" as one of the trilogies, so that many women are moved, today's society usually gives women labels relatively solidified, "weak", "protected object" and so on. However, in the face of the prejudice of women in the workplace, society, family and other groups, women in the new era do not care, and it is most important to live themselves. Euler Good Cat also uses this video to encourage women to love themselves and encourage them to "please themselves".
I have to say that having a suitable car is the performance of "pleasing yourself", the same reason, owning an Euler good cat is the same, not long ago, the 2022 Euler good cat began to order, staged a "private customization" like a new game.
"Private customization" ideas are full to meet the personalized requirements of women
In the insight of Euler Good Cat on the needs of women's cars in the new era, it is found that women in the new era have personalized needs and prefer to highlight their preferences and styles, so the 2022 Euler Good Cat launched a "1 + N" customization model similar to "private customization". What is the "1+N" customization model? The "1" represents the 4 models of the 2022 Euler Good Cat, and the "N" stands for the subscription package, including intelligent driver assistance and the Morandi color option bag.
Speaking of subscription packages, I don't want to miss each optional bag of the 2022 Euler good cat, first of all, the 2,000 yuan "cream green" appearance color matching will definitely attract the eyes of countless goddesses, and the freshness is full. 2,000 yuan of brown gray, green rice, blue gray three new customized interior colors, which color is a surprise, can be matched at will.
In addition, the 10,000 yuan "intelligent driving assistance" optional package is very brilliant, adaptive cruise, traffic congestion driving assistance, lane centering, front collision warning, automatic emergency braking, intelligent trajectory reversing and other driving assistance functions are brought together, and it is the most feasible to solve driving problems.
2022 Euler good cat surprises continuously, for the first batch of users to pick up the car to provide exclusive "meow triple gifts", with 18 periods of zero interest and other financial solutions, worth 1999 yuan of travel worry-free insurance products, the first personal non-operating owner Three Electric lifetime warranty and other generous gifts, to be honest, this "big cat" is really intimate.