Judging from the top 10 list of manufacturers' sales in January released by the Association of Automobile Associations, it still shows a scene of independent strengthening and weak joint ventures. Among them, independent car companies occupy half of the seats, which is actually closely the same as last year's monthly trend. It can be seen that in the past two years, in the context of the epidemic and the continuous shortage of chips, the independent siege of joint ventures has become the new normal of the domestic passenger car market.
In terms of independent ranking, Changan Automobile surpassed Geely with a score of 143,000 vehicles and jumped to become the "bellwether" of its own brand. The first month of the opening is naturally inseparable from the strong performance of the main CS series. According to the data, the sales of the CS55 and CS75 series exceeded 30,000 units in the month, ranking among the top in the list of independent brand SUVs. The high-end UNI series has also exceeded 10,000 vehicles and has become the backbone of Changan's passenger car system.
At present, the UNI product series has UNI-T and UNI-K, and the third model UNI-V has also officially announced the pre-price recently. It is reported that the pre-sale price is 108,900-131,900, and a total of four models have been launched. As the first sedan in the series, UNI-V focuses on the A+ five-door hatchback Coupe market, and in the relevant data released, such as 7.6 seconds of acceleration per 100 kilometers, elk test 76KM/h and other results, it has a significant advantage in many cars, and even does not lose to the sports players who control the positioning.
From the perspective of product positioning, Changan UNI-V (picture) has obviously entered the relatively niche sports car market. Previously, no one could decide what the prospects of the market were, until Civic's "unintentional willow insertion" made the Chinese market form a very unique sports car atmosphere.
Nowadays, this idea seems to have become a powerful weapon for Chinese brands to achieve "brand upwards" and "win the young generation". Of course, there are many models in this market now, from the early MG 6, Lynk & Co 03, to the later extremely popular Trumpchi Shadow Leopard, and then to the entry of Changan UNI-V. After that, the market will only get bigger and bigger. The success of some of these models also proves that the sports car is not a chicken rib.
From the perspective of pre-sale price, Changan UNI-V cut into the price range of 100,000-130,000 yuan, which is in line with the budget of most young users to buy their first car. Therefore, in terms of shape, positioning, and price, Changan UNI-V has at least been around the younger generation of consumers, and it will largely arouse the attention of this group after listing.
In addition, judging from the current market performance of the Changan UNI series, the average monthly sales of UNI-T and UNI-K on sale are stable at about 8,000 units at this stage. And the UNI series wants to get a bigger breakthrough, and the existing products obviously can't support it. Therefore, Changan urgently needs a model that can detonate, and this responsibility now falls on UNI-V.
Similarly, Changan UNI-V in terms of product strength, although it flaunts sports, it actually has the strength of sports attributes. In addition, intelligence is the highlight and highlight of UNI-V, which also has to mention the "Ark Architecture". According to Changan engineers, the "Ark Architecture" is a new car-making concept in the R&D 4.0 era of Changan Automobile, an evolving intelligent electronic and electrical architecture, with the ability to continuously adapt to the future environmental changes of high-end autonomous driving technology layout, and the independent evolution of software and hardware. UNI-V is the first five-door coupe under this architecture.
Public opinion car: From the inside to the outside, Changan UNI-V is playing the sports label, this clear product positioning may help Changan gain a firm foothold in the market segment. The market has also proved that as long as it is not under the guise of "sports" to win attention, real products can stir up a certain splash in the market, and even establish a new order for the sports car market. As for how UNI-V can perform in the future, we will wait and see how it changes.