On February 22, according to the video blogger @meat daddy biev, @Logue scouts broke the news, Weilai Automobile or will enter the mobile phone industry, has ruled out the possibility of OEM OEM.
In the past two years, there have been many mobile phone companies that have crossed the line into the automotive industry, but the domestic car companies that have crossed the line into the mobile phone industry seem to have only Geely. Yes, Geely has already set up a mobile phone department, and some time ago there was also news that it was going to acquire Zhuhai Dachang Meizu, and netizens jokingly called the cooperation brand between the two "Ji you too charming".
Like Geely, Weilai entered the mobile phone industry in order to realize the interconnection of mobile phones and cars. Mobile phone is undoubtedly the absolute core of the intelligent era, pick up the mobile phone to control all smart devices in the home, this is the meaning of the Internet of Everything. Apple CEO Tim Cook has said that the car is the ultimate form of mobile devices.
Indeed, the status of the car is too important, we can not travel without it, the number of per capita ownership of vehicles in the world will rise in the future. Whether it is a car company or a mobile phone company, you must think about how to connect the mobile phone with the car. In the mobile phone industry, giants such as Apple, Xiaomi, and Huawei have entered the automotive industry, and the giants in car companies will naturally think of entering the mobile phone industry.
Geely is a leading enterprise of domestic car companies, Weilai is the first of the new domestic car manufacturing forces, they take the lead as a leader in the game, it is estimated that soon ideal, Xiaopeng, Great Wall and other car companies will also follow. So the question is, can the mobile phones of these car companies be compared with traditional mobile phone companies?
Xiao Lei believes that Geely and Weilai's products cannot be compared with traditional mobile phone companies, Geely is better, it should be the main high-end market, but you can try to launch cost-effective mobile phones. Weilai is different, its own positioning is too high, the probability is only flagship mobile phone. But you are a new enterprise, how to compete with brands such as Apple and Xiaomi with flagship mobile phones.
Therefore, after the car companies enter the mobile phone, it is estimated that they will adopt the strategy of buying a car and sending a mobile phone, and bind their mobile phones to the car to increase product sales. Xiao Lei is not worried about hardware, after all, the supply chain is very mature, fast charging, screens, processors and the like can be provided, the most worrying thing is the system adaptation, which is the disadvantage of new entrants.
For consumers of mobile phones, it is natural to hope that the more mobile phone manufacturers the better, they roll up, we can use higher configuration, lower price mobile phones. For car consumers, it is a bit unhappy, after the car company forcibly binds to their own mobile phones, it is very likely that the car will be included in the cost of the mobile phone, thereby increasing the price.