Jeep brand in recent years in the domestic market development is not very smooth, free hero, guide, free light, big commander and other models of sales are lackluster, to know that in the Beijing Jeep era, this brand is regarded as a luxury brand, in 2005 when the Grand Cherokee price of up to 402,000 yuan, but later due to various reasons, Beijing Jeep withdrew from the historical stage. Today's Grand Cherokee is imported into the domestic market as an imported car, but its sales have been inexplicable and have been rarely improved. In terms of positioning, the Grand Cherokee is the flagship SUV of the Jeep brand, and its price is as high as 529,990-71.49 million yuan, while the price of the Jeep Wrangler, which is known for its off-road performance, is only 44.99-55.99 million yuan, which is lower than the positioning of the Grand Cherokee.
As a medium and large SUV, the body size of the Grand Cherokee is not large, and the 4828*1943*1792mm length, width and height and 2915mm wheelbase are also the size level of a mid-size SUV. If you actually drive, you will find that its strength is still a big gap from the real luxury medium and large SUV, the NVH project of the whole vehicle is a mess, the sound insulation effect is decent, the engine noise is large, the tire noise is large, the wind noise is large, the fuel consumption is high, the steering feel is heavy, and the high-end SUV should be quiet and far away. In addition to these shortcomings, the Grand Cherokee has abundant power output, good handling, and good comfort, and is an imported SUV with polarized wind ratings.
Powerly, grand Cherokee offers a 3.0L V6 engine and a 3.6L V6 engine with a maximum power of 234 hp and 286 hp, a maximum torque of 285 Nm and 347 Nm, respectively, and an engine matched by an 8AT transmission, with a full-time all-wheel drive system, air suspension and variable suspension functions all standard. In terms of platform, the Grand Cherokee is based on Alfa Romeo's Giorgio platform, which is characterized by the longitudinal placement of the engine, gearbox, and the front suspension with a double wishbone independent suspension, even if the rapid over-bending, the suspension's suppression of the roll is also very good. In the end, the Giorgio platform is dedicated to creating luxury sports models, and the Grand Cherokee, in addition to the lack of luxury, is still very good at creating a sports atmosphere.
The interior design of the Grand Cherokee is very technological, but the size of the 7-inch dashboard and 8.4-inch central control screen is small, which is a minus in the current era of more than 10-inch large screens. It features a knob-style gear shift mechanism to enhance the shift experience, and paddles on the knob side can be used to switch driving modes. In terms of configuration, the near/high beam is a xenon light source, the day running light is an LED light source, the steering wheel and seat are made of leather, the 9-speaker Alpine audio is the standard of the whole series, and the top model is the 19-speaker Harman Karton audio.
In terms of sales, the Grand Cherokee is very "unpopular" in imported cars, its highest monthly sales in 21 years is 366 units, and the total sales volume of the whole year is not as high as the bmw X5's one-month sales, which is a typical "selling can't move". Why don't consumers choose this model? It has an advantage in price, but it does not have an advantage in terms of brand, and most consumers will choose a luxury SUV for the same price, rather than the Jeep Grand Cherokee, although it is fully equipped with a V6 engine.
In terms of price, we learned from Jinan, Shandong Province, that the standard and sub-low models of the Grand Cherokee are discounted by 130,000 yuan, and the rest of the models are discounted by 100,000 yuan, and the discount is still very large, especially its standard model, which has fallen from 529,900 yuan to 399,900 yuan, which has been similar to the price of the joint venture luxury medium-sized SUV, and the imported SUV has fallen to the joint venture price, so the big Cherokee is still very cost-effective, but its brand has "dragged its feet".