Speaking of Volkswagen, I believe that many Chinese will not be unfamiliar, since entering the Chinese market as a joint venture in the 1980s, it has created countless classic models. From the old Jetta King to the Passat B5, it is undeniable that behind every success of the public is its accurate measurement of the consumer psychology of the Chinese people.
Just recently, SAIC Volkswagen officially announced the sales results of its models. Although it is a little late compared with joint venture brands such as Honda and Nissan, its strength is still strong from the perspective of the single-month transaction volume of more than 130,000 units.
According to the news provided by official channels, SAIC Volkswagen's total retail sales in January 2022 were 130,001 units, an increase of 51% year-on-year, once again ranking first in the domestic single-brand sales list. In addition, from the january sales ranking of manufacturers, SAIC Volkswagen also ranked third with a turnover of 137,617 units, an increase of 6.6% year-on-year, second only to Changan Automobile.
Broken down into models, the Langyi family remains the largest contributor to monthly sales, with a total of 45,288 units sold in the past month, ranking second in january's car sales rankings.
It is worth mentioning that as a "special car" designed by Volkswagen Group for Chinese consumers, Langyi has gained nearly 5 million cumulative sales in China since its listing in 2008, becoming one of the most popular joint venture cars in the past 14 years.
Just recently, SAIC Volkswagen also officially announced the mid-term redesign version of Langyi, the new car adopts a starry sky front face similar to the Passat, while maintaining the wheelbase unchanged while increasing the length of the vehicle by 8mm. And the new Langyi is equipped with a more economical 1.2T turbocharged engine on the basis of the original, with an output of 85 kilowatts, which is a transition between the two powertrains of 1.5L and 1.4T.
In addition, according to the official data released, the total sales of saic-Volkswagen SUV family in January were 46,150 units, ranking first among joint venture brands. Among them, Volkswagen Tuyue became the sales winner with 18,927 units in a single month, an increase of 36.62% year-on-year.
In the field of new energy, under the influence of the mainland's "double carbon" goal, SAIC Volkswagen has launched three blockbuster new cars in the past 2021, ID.4X, ID.6X and ID.3, and sales have continued to improve since their listing. According to the latest data, the total sales volume of the SAIC Volkswagen ID family in January was close to 40,000 units, and the single-month transaction volume of the ID.4X as the main model was 3,295 units, up 37% month-on-month.
In addition to the hot sales, SAIC Volkswagen also announced a number of new car plans for 2022, the most eye-catching of which is the new Lingdu L, which has been unveiled in mid-January.
From the appearance point of view, Lingdu L, as a product specially created for the young market, adopts SAIC Volkswagen's new family design language in the shape, and the through-led daytime running lights similar to the ID family are very eye-catching. It is understood that the new car is equipped with frameless doors, hatchback tail boxes and other popular elements, and the low coupe body has also changed the traditional and conservative image of the previous Lingdu.
But before that, Ling Du L was also on fire because of the Zhengming activities. As far as we know the nicknames at present, SAIC Volkswagen has also disclosed the shortlist of "spicy steamed buns", "spicy hot", "spicy tigers" and so on, but in the current situation, "spicy steamed buns" will become the final name of Lingdu L. Finally, the new car is expected to be officially announced at the end of March.
In SAIC Volkswagen's new car planning, a new mid-term redesign version of Weiran has also been launched for the MPV market. However, judging from the official pictures released, the new car still retains the appearance of the current model in terms of appearance, and the body size has not changed much.
In terms of interior, the new Weiran adopts the latest design language of the Volkswagen family, and the through-type modeling and suspension central control screen have become the biggest highlights, and the whole vehicle has been greatly improved in terms of intelligence and technology. It is understood that the 2022 Weiran will be equipped with the MOS 4.0 system, that is, the one above the ID.4X, which supports voice control and OTA upgrade functions.
Auto Network Review: Although sales are good, the challenges are still severe
2021 is a year of disasters for the automotive industry, from the outbreak of the chip crisis at the beginning of the year to the subsequent rise in raw material prices, the overall situation is not optimistic. Saic-Volkswagen also experienced a continuous decline in sales in the previous year due to various factors.
However, from the perspective of sales last month, SAIC Volkswagen is returning to the center of market competition, and the continuous improvement of the sedan and SUV markets also reflects consumer recognition of Volkswagen products. However, with the reform of electrification and networking in the mainland automobile market, the challenges faced by SAIC Volkswagen, which is still on the road of transformation, are still severe. In the face of the rising independent brands, can SAIC Volkswagen once again create a sales myth? Feel free to leave a message in the comments section below.