Although Mercedes-Benz has also launched three different sizes of pure electric models like EQA/B/C, the label of "oil to electricity" can never be removed, and sales have always been a pain point for Mercedes-Benz. Under such public opinion, Mercedes-Benz, which is accustomed to "leading", has come up with an exclusive EVA platform for pure electricity, and brought the first domestic pure electric car EQE 350 to the Chinese market.
EQE 350 highlights
Through the information of the previous declaration chart, we can also understand that the EQE 350 is somewhat similar to its big brother EQS in appearance, but the body size of the EQE will be reduced, and the length and width of the new car are 4969/1906/1509mm, and the wheelbase is 3120mm, which is equivalent to the length of the fuel version of the long shaft.
On the side of the body, the EQE 350 continues the elegant body design of Mercedes-Benz, and this time the side skirt will also have different styles, but it has not yet been announced. In addition, door and window decoration strips, exterior mirrors can also be optional.
In terms of interior, although there is no exact information at present, it is very likely that the hyperscreen super screen of the housekeeper will be seen. The 1.41-meter-long Hyperscreen ultra-screen, whose front panel adopts a curved glass design and integrates three OLED screens, will be equipped with the latest MBUX vehicle-machine interconnection system. However, there is also news that some models in the early stage are still equipped with the current Mercedes-Benz vertical screen scheme.
Can domestic EQE help with transformation?
The first step to change is to tear off the label of oil to electricity, and the Mercedes-Benz pure electric EVA platform on which the EQE 350 relies is indeed a good start.
The EQE of "famous teachers" is always more clear and smooth than the ABC that makes people feel that they are halfway out of the house. This is pure, and can actually be seen in the overall design of EQE, the most obvious of which is the interior of this set.
In the era of paying attention to intelligent large screens, EQE 350 provides a 1.41-meter-long super-joint screen, a combination of three OLED screens, and with the MBUX system, the entire look and feel and experience is very different from the "familiarity" brought by EQA/B/C before, and it can indeed make consumers have a refreshing feeling.
As a pure electric model, it is inevitable to hook with intelligence. Therefore, functions such as HUD with AR function, naked-eye 3D instrument display that has appeared on the S level before, etc., will be routine operations on EQE.
Therefore, in terms of models alone, EQE can make consumers have a better view of Mercedes-Benz's pure electric models, and the dedicated pure electric platform, the top-level enjoyment of the large screen, the functional experience brought by technology, etc., can well highlight the strength of Mercedes-Benz in the field of intelligence and electrification.
However, I personally believe that EQE will not have much influence on the sales market. From the positioning of the E-Class itself, between the young C and the top S, perhaps in the traditional fuel model, the E class has the opportunity to win a place in terms of cost performance, but in the current pure electricity market, the price will occupy more proportion, EQE even if it is localized, the price of ABC, the final price is not low, the only point that can be spelled out should be fresh.
Domestic Time to Market & Price Forecast
Since it is the first domestic Mercedes-Benz pure electric sedan, and it is based on the pure electric platform EVA, the domestic EQE 350 has a great opportunity to be listed within the year, after all, this is an opportunity to revitalize the prestige, but with the current global supply chain and production capacity impact, even if it is a domestic version, it will not be possible to go public until the fourth quarter at the earliest.
In terms of price, according to the price comparison of ABC fuel vehicles and pure trams before, Xiaobian also boldly guessed that the pricing of EQE 350 will be around 600,000, although it is a domestic version, and there is an optimization of the EVA platform, but EQE is currently more selling point in its novel intelligent experience, and it can be determined that EQE In addition to the 350 version, there will be a more abundant configuration version, and the power and endurance will increase.
summary:
The EQE 350 is an opportunity for Mercedes-Benz to reshape its image. Mercedes-Benz needs to rely on a series of makeovers such as ultra-integrated screens and MBUX systems that meet the needs of localization to break the "curse" brought by EQA/B/C. In the face of such a new Mercedes-Benz "luxury" experience, do you think the EQE 350 still has a chance? (Photo/Text: Pacific Auto Network Gao Zijian)