The MPV market at the end of 2021 is particularly lively, with Kustu and Jiahua listed in September, the much-called Xena listing in October, and the veteran Alexand also completed the restructuring and listing at the end of December. Under the trend of three tires, the MPV market is unprecedentedly hot, but it is reflected in the sales level, and only a few models perform poorly.
According to the latest retail sales data statistics of the Association, the domestic narrow passenger car market sales reached 2.079 million units in January, down 5.0% year-on-year. Among them, MPV sales were 101,000 units, down 10.5% year-on-year and 4.5% month-on-month, remaining the single segment with the largest decline.
Low-end models are in decline
The most obvious feature of the MPV list in January is that it is seriously differentiated, and the low-end models are in decline, and most of them have declined to varying degrees. Taking Wuling Hongguang as an example, although it ranked first in the list with 26,000 units, sales fell by 13.8% year-on-year. Low price, durable leather, strong entrepreneurial attributes, the identity of the tool car is more obvious.
In addition, Ruifeng's monthly sales were 2599 vehicles, and Baojun's 730 monthly sales were 1921 vehicles, down 33.5% and 64.9% year-on-year, respectively. Although the sales of 5,042 vehicles this month are acceptable, its cumulative sales last year still reached a 20% decline, and the sales of these low-end and middle-end car series that were hot in the past fell more seriously, which is an inevitable stage of consumption upgrading.
Wuling is good enough in the field of commercial vehicles, but the passenger car field still needs to work harder. Taking the hanging silver label of Wuling Capgemini as an example, compared with the previous models, it is more advanced, more luxurious and more intelligent, and it can also rank fourth in the cumulative sales list of MPV in 2021, and how to maintain this development trend is the focus of Wuling's strategic development.
Mid-to-high-end models are strong
In terms of the high-end MPV market, GL8, as the Dinghaishen needle of the Buick brand, still firmly locks in the "brother" position of the high-end MPV market, and even achieved an increase of 8.1% year-on-year. Since its official introduction to the domestic market in 1999, after many iterations, the model has almost covered the 200,000 to 500,000 MPV market, and the influence and reputation are irreplaceable.
The reason why Xena's voice is so high is because it was previously the best-selling parallel imported MPV model, and the public opinion storm after the domestic price increase also made it stand on the cusp of the storm. However, reflected in the sales level, the performance of 4329 vehicles has entered the top ten of the MPV list in one fell swoop, which is still quite amazing.
As for the Kustu, there are also 1993 vehicles in the account, which is better than Kia Jawa. Although the overall product strength and cost performance of the two Korean MPV are relatively high, the brand influence is still slightly inferior to the Japanese MPV, so the probability of rushing high in the later stage will be slightly weak.
The "evergreen" odyssey in the field of household MPV is still relatively stable, with a growth of 10.9%. Large space, high retention rate, durable leather, high fuel economy characteristics, since entering the Chinese market in 2002 has gained a lot of fans. The sales of the big brother AliShen this month have declined, which has something to do with the strong performance of Xena, after all, the two are the most direct competitors.
In terms of independent high-end MPV models, the performance of trumpchi M6 is still relatively stable, and the sales of 6311 vehicles have also achieved a substantial increase of 63.8%. In the final analysis, the trumpchi M6 price is just in the mainstream price consumption range, and the overall sense of premium, intelligence, comfort, driving experience and other aspects of the performance is more balanced, is a cost-effective choice.