Reporter | Yuhao
Recently, due to the credulity of the 58 city recruitment advertisement, a Chinese Jiangsu man was abducted and sent to Cambodia, and then because he refused to participate in online fraud activities and was repeatedly resold into a "blood slave", it attracted attention.
In response to this matter, 58.com responded to Interface News that it was deeply sympathetic to the victim's suffering, but at present it has not been confirmed that the victim saw the recruitment information in 58.com, and 58.com did not find the recruitment information released by the corresponding company.
In the response, 58.com also mentioned that 58.com has always attached great importance to information review, and constantly strengthened the platform side's qualification review of enterprises to settle in, to ensure that enterprises are legally registered, and to ensure that users get true and effective recruitment information.
The qualification review of the recruiter is slightly thin
Previously, the existence of a large amount of false information on the platform was widely criticized by users of 58.com.
As of press time, the number of matching results displayed by searching for "58 same city" on the complaint platform Black Cat Complaints reached 11,605. In the 58 related topics of the same city on platforms such as Zhihu and Weibo, descriptions such as "many intermediaries" and "false recruitment" appear frequently.
The lack of strict qualification review of recruiters may be an important reason for this impression. When Interface News tried to publish recruitment information on the registered account on 58.com, it was found that ordinary users only need to complete one of the three items of business license authentication, legal person authentication, and public account authentication to publish recruitment information.
A telesales salesperson in 58.com also confirmed this to Interface News. According to him, 58.com also provides recruiters with "peace of mind" (member sticker) services, and merchants can choose to purchase peace of mind packages on an annual or quarterly basis.
Compared with ordinary stickers, the placement of member posts will be advanced on the search results page. Merchants can also choose to use virtual roads such as promotional coins, boutique points, and refresh points to increase the exposure of posts. This also means that there may also be good and bad situations in the job postings at the front of the search results.
58.com for the catering industry "peace of mind" package introduction
A staff member who has worked in the promotion business of 58.com told Interface News that businesses can upload business licenses in 58.com to publish recruitment, and the main loophole in 58.com lies in this. He believes that relying solely on business licenses is not enough to judge the security of businesses, and if business licenses are obtained and uploaded by others, the platform will become a channel for scammers.
In terms of qualification review, Interface News learned that at present, mainstream online recruitment platforms have chosen to adopt the "online + online" combination model.
When an enterprise user moves in, a head manufacturer will require them to provide real-name authentication of mobile phone number registration, complete face dynamic recognition, submit enterprise certification materials, etc. for verification. Enterprise certification materials include proof of employment, information on public payment, official seal of the enterprise entity, business license, recruitment authorization letter, etc.
At the same time, the offline security audit team will also conduct spot checks and verifications of enterprises on a daily basis. For high-risk enterprises, there will be an offline security audit team to conduct offline verification to ensure that the post release enterprise and the post work address are true and effective.
Compared with the above-mentioned online and offline combination of audit methods, the audit process of 58.com only certifies business license certification, legal person authentication, and one of the public account authentication is somewhat thin.
This may be related to platform positioning. The positioning on the official website of 58.com is "classified information network", which not only includes recruitment, but also includes other business lines such as second-hand transactions and rental housing. Compared with the mainstream recruitment platforms that focus on the single scenario of recruitment, the audit scope of 58.com is wider and the audit pressure is greater.
Or a user trust crisis
Little Joe (pseudonym), who is still a college student, wants to take advantage of the winter vacation to enter the electronics factory to earn some extra money. Through 58.com, he and several classmates quickly hooked up with the labor dispatch company on the platform.
Since it was close to the end of the year, Xiao Qiao did not plan to work for a long time, and he planned to stay in the factory for ten days before resigning and returning home. The labor dispatcher also expressed understanding and promised that Little Joe could leave at any time. After paying 60 yuan of "photocopying fee", Xiao Qiao quickly got on the bus to the factory area and started working as an electronics factory.
However, when Little Joe was ready to leave, he found that things were not so simple. The factory stipulates that they can only get paid after working for one month, and they are not allowed to leave. When he was ready to complain to the labor dispatch company, he found that the so-called "labor dispatch company" in 58 Tongcheng did not have a "labor dispatch business license", but only a "second-way dealer" without labor dispatch qualifications.
These "two-way dealers" first attract workers from websites such as 58.com, then introduce workers to truly qualified labor dispatch companies, and finally the labor dispatch companies bring workers to the factory. Due to the layers of the two-fold intermediary, the daily salary of Xiao Qiao and others is also close to the waist. Little Joe, who was eager to go home, had to give up the salary he had negotiated and returned home empty-handed.
Subsequently, Xiao Qiao tried to feedback to the 58 city platform and uploaded the WeChat chat records with the "second-channel traffickers", but the result was rejected due to "insufficient evidence". After this incident, whether it is renting or buying and selling second-hand goods, Xiao Qiao has never opened 58.com again.
Xiao Qiao's experience is still lucky, in the knowledge of "58 city to find a job is not reliable" problem, there are also "to the interview results found that the face is another job", "interview water army part-time results mistakenly into the pig killing plate" and so on.
For the recruiter, the brand image of 58.com seems to have been linked to the "basic positions" with low technical thresholds, namely sales, customer service, housekeeping and other work. A number of HR in the Internet industry told Interface News that 58 recruitment is rarely used. One of them, HR, said that 58.com is generally used when recruiting and pushing posts.
According to the Prospective Industry Research Institute in May 2021 according to the revenue situation, in the field of online recruitment in 2020, the market share of 5job will reach 34.2%, the market share of BOSS direct employment will reach 18.0%, and the market share of Liepin will reach 17.3%. The recruitment business of 58 Group is not included.
The 58 Group itself is making changes. On January 20, 58.com announced that its "catch-up network" was officially reshaped into a "catch-up direct recruitment" focusing on the recruitment market. Different from the thin audit link of 58.com, in the product of "catching up with the market and direct recruitment", 58 Group implanted functions such as enterprise VR and enterprise actual investigation, and organized more than 200,000 people to conduct on-site investigation of the business address of the enterprise through the official city operation team combined with social forces.
However, in response to the question of "what specific measures will 58.com take in the future to strengthen qualification review", 58 Group did not respond positively to interface news. In the case of declining user trust, how to enhance the credibility of 58.com online information and save the brand image will be a problem that 58 Group needs to consider in the future for a period of time.