Super Bowl is the beautiful country NFL major league annual championship game, of which the popularity of the show is also known as the Spring Festival Gala of the beautiful country, many car companies have invested a lot in the midfield show advertisers of this game, this year's polar star obtained the qualification for this launch, spending 7 million US dollars, equivalent to more than 40 million yuan, but this time the release is said to be the polar star pattern is small.
Why is that? The key is that Polar Star has elevated itself and degraded others. In the advertisement, Polar Star discographed Volkswagen and Tesla respectively, for example, there is no "dirty secret" and "dieselgate" refers to volkswagen's dieselgate incident. The irony of Tesla is that there is no such thing as "conquering Mars". The purpose is to highlight their "sense of premium" and the concept of making cars as purely as possible.
However, most netizens seem to have great contempt for Polar Star's approach, and the core key is that whether from sales or word of mouth, Pole Star does not seem to have the strength to compete with these two brands. In 2021, Volkswagen Group, including Audi, sold more than 8 million vehicles, while Tesla's global delivery volume was more than 900,000 vehicles, while Polarstar's annual sales were 29,000 vehicles, and its parent company Volvo's annual sales were only 698,700 vehicles.
But there is no way, as a new brand, Polar Star always has to find a sense of existence, and it is good to touch the porcelain rubbing if you can't do it. This kind of behavior is actually very common, such as domestic mobile phones always like to compare with Apple mobile phones, some coffee always likes to compare with Starbucks, in fact, others do not put you in the eyes at all, really people sit at home, the pot comes from the sky, and people ARE DISS for no reason.
Such behavior is also not uncommon in the automotive circle, for example, the founder of Weilai said in public that "I don't understand who is still buying a gas car", and Huawei's Yu Dazui also said in his internal speech a few days ago that he wanted to kill Tesla and BBA 300,000 to 500,000 models, for what? It is not for their just listed M5 and the new cars that will be listed soon, in fact, not only Tesla and BBA, Yu Boss also deeply greeted Weilai, Ideal and Xiaopeng, feeling that their sales last year were not enough to see, it is really unnecessary, this practice is really no pattern.
On the other hand, some brands, do not go to DISS others, do their own good, take Tesla, it did not stare at the BBA, did not stare at Toyota and Volkswagen, really developed their own technology, and completely disclosed their patents, such behavior - to be honest, really let people see as a thorn in the eye. But it has to be admitted that Tesla has not stepped on others today.
In fact, I believe that everyone is particularly disgusted by this form of stepping on others, so in fact, it will not have any value enhancement to its own brand, but it will do the opposite, so as a car company to do a good job, product optimization is the key, spend 40 million to step on others, why bother?