As we all know, Great Wall Motors has a total of five car brands such as Haval, Tank, Wei Brand, Euler, etc., plus the recently exposed BC (internal code) car brand, so the Great Wall will soon have 6 sub-brands, and it is no wonder that the industry and outside often ridicule it as "more children to fight in groups".
But in fact, among the giants of China's independent car companies, Chery Automobile is the one that most firmly adheres to the principle of "having more children and fighting", at most it has held 7 car brands, but these sub-brands either die in the middle of the way, or are "married" by Chery, and now only Jietu and Xingtu are two more promising car brands.
Chery, Jietu, Xingtu three brands constitute chery Automobile's complete product matrix, Jietu positioning is slightly lower, take the people-friendly route, its models with a good cost performance, in recent years the development of the wind and water, in January this year is held a brand night, the momentum is huge. As an independent brand, Chery is already familiar with it, so I will not repeat it here.
As for Xingtu, the protagonist of our article today is far less mixed than the above two, as a high-end brand, although it achieved a year-on-year increase of 121% in 2021, the actual annual sales volume is only 37,000 units, compared with the high-end brands of a number of independent manufacturers, like Geely's Lynk & Co sales in 2021 is about 220,000 units, although the Wei brand of the Great Wall has declined for many years, but its sales in 2021 are still 58,000 units, which can only be said that there is no harm without comparison.
Can we say that Starway did a poor job? In fact, it is not necessarily that Chery's research and development capabilities are well known inside and outside the circle, and it is also known as the "technical house", and the ACTECO series engines of Xingtu are not bad in terms of power performance or reliability, how can the brand heat not go up, and more car friends can't see it and say bluntly that "it is strongly recommended to dissolve the new media marketing department".
As mentioned above, as well as the clichéd vehicle design problems about Xingtu and even chery's entire brand, Xingtu, which has core technology support, is not as good as expected in terms of sales, plus the current competition in the SUV field has intensified, if it fails to pull out its own ace model, Xingtu is afraid that it will deviate from the right track on the road to sprinting independent high-end. But fortunately, the success of the tank 300 has inspired Chery, and the hardcore off-road SUV market has become a new blue ocean in the SUV field in the past two years, so Xingtu has chosen to cut into the market this year.
Recently, a set of effect maps of Xingtu's new off-road vehicles have been exposed on the Internet, although Xingtu officials have not yet confirmed that off-road SUVs will be launched in the future, but there are still theoretical possibilities for this set of renderings and Xingtu to build off-road SUVs. First of all, its brother brand Jietu has launched the Jietu T-X hardcore off-road concept car in January this year, in addition to a specific T product sequence, focusing on the development of hardcore off-road vehicles, saying that StarWay is fully capable of developing new cars in line with Jietu.
Secondly, the Qoros brand during the Chery Holdings period also dabbled in the field of hardcore off-road vehicles, and the new car also resembled the Chery Qoros 8 in some designs. Finally, the renderings of this hardcore off-road vehicle are the first exposure, and there is no similar figure before, and the name is hung on the front of the car with the EXEED (Starway) logo, it is difficult not to guess that it is the official self-directed self-acting of the Starway.
Write at the end
In any case, instead of letting the reputation of its own SUVs slowly ferment, if Xingtu really wants to dabble in the hardcore off-road vehicle market, it is undoubtedly a good attempt, on the one hand, it does have solid technical reserves to build a good car without ambiguity; on the other hand, the hardcore off-road vehicle market is indeed the hottest SUV segment today, before the tank 300 production capacity is not fully released, Chery may really be able to find an opportunity to pry away the prospective users of the Great Wall. So do you think that this time the Xingtu hardcore off-road vehicle thing is true?