In 2018, a dark horse brand appeared in the automotive market, with a very high cost performance to enter the SUV market, it is the first product of Jietu Automobile, Jietu X70. Until now, we have praised the sales performance of the Jietu X70. You know, a new car that has just been listed can achieve 40,007 units in just 4 months, and it is really able to "blow" a whole life cycle.
The sudden explosion of X70 exceeded most of the domestic SUVs listed at the same time, and completed sales of 100,000+ in 10 months, so that later Jietu Automobile also hit the iron while it was hot, and successively launched a number of derivative models of X90, X95 and X70, and without exception, they are aimed at the hottest SUV market at present.
However, the following year, Jietu Automobile began to show a state of lack of staying power, starting at the end of 2019, Jietu X70 began to stagnate in the market, and in the first half of 2020, affected by the epidemic, the monthly sales of Jietu X70 fell from more than 10,000 to less than 5,000. In addition to the X70, the X90, X70, X70M, X95 and other models on sale under Jietu have performed very generally in the market.
In 2019, Jietu's annual sales were 138,000 units, in 2020, Jietu's cumulative sales were 127,000 units, and in 2021, Jietu's cumulative annual sales were 154,000 units, although there was some growth, but compared with the performance of the earliest market entry, the entire brand showed a weak state.
Of course, Jietu is still trying to solve the problem, in the first half of last year, Jietu Automobile launched the benefit of "lifetime warranty for the whole vehicle" of all models, hoping to boost sales. In the middle of last year, Jietu Automobile "independent portal", Jietu Sequence officially became Chery Group's latest independent passenger car brand.
At the end of last year, two new SUV models, the Jetway T-X and the Jetto Dasheng, were exposed. At the beginning of this year, its X90 ushered in an update. This series of actions can be seen in the determination of Jietu Automobile to "do a big job" in the automobile market this year.
Jietu T-X and Jietu Dasheng these two new cars are actually more familiar to everyone, after the exposure of the hot discussion, although there is a little controversy at the design level, but netizens have expressed that they are very much looking forward to the arrival of the new car, especially pricing. After all, the Jietu brand is taking a cost-effective route, and if these two new cars can give some sincerity in terms of price, there is still a lot of room for development.
In addition, it should be said that the X90 medium-sized SUV, the price of 8.99-13.79 million is actually very attractive in the entire medium-sized SUV market, and more importantly, the Jietu X90 Zilong model that will be launched this year brings a more hardcore product force, and the pre-price range is between 13.99-16.39 million yuan.
In terms of appearance, the new car adopts the latest family design language, which looks very recognizable; the wheelbase has reached 2850mm, which is still very competitive in the same level; the interior adopts an all-LCD dashboard and a central control multimedia display connected to the embedded twin screen design, which is more youthful; the power part is equipped with a 2.0T Kunpeng four-cylinder engine, with a maximum power of 187kW and a peak torque of 390N·m
Although the Jietu X90 Zilong model has a considerable increase in price compared to the X90, from the perspective of product strength, it has indeed become more attractive.
It is worth noting that in the whole of last year, the sales volume of the Jetway X90 was only 29430 units, and the sales volume in the last month was 3388 units, that is to say, the average monthly sales of the Jetto X90 in the past year was only more than 2,000 units. At this time, the launch of the Jietu X90 Zilong model can still boost its sales to a certain extent.
Write at the end
According to the planning of Jietu Automobile, the annual sales target of Jietu Automobile this year will reach 200,000-300,000 vehicles, there are some "gambling" components in it, after all, as we said earlier, the current Jietu exposed models, the controversy is still quite large, and it is expected that these new cars can come up with solid product strength to convince consumers, including the upcoming Jietu X90 Zilong model.
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