· Focus on the display circle: China, Japan, South Korea three countries to compete for hegemony, has begun...
As early as 2016, there was a saying called "those who get the screen, get the world", and the "screen" in the earliest sentence refers to the upstream screen raw material supply system. Time to 2022, after the continuous iteration of display technology, the meaning of "screen" has another layer, that is, display technology with characteristics and unique advantages. Whoever can master the real core technology can penetrate the secrets of the industry.
Looking at the world, Asia is the main battlefield of display technology, which is beyond doubt, and the era of china, Japan and South Korea's display technology has begun.
Korean manufacturers, led by Samsung, are committed to the research and development of small and micro-pitch display technology, and the research and development of Neo QLED and Micro LED products in 2021 have achieved good results. In the 2022 CES exhibition, Samsung expanded the sunken product model of Neo QLED, as well as the new QD OLED products that have not yet been launched, of course, there are new products in the "life home" series, which also includes laser large-screen products, the technical level is not upgraded, Samsung to extend the concept of "life home", to make this series of products and fashion life have a strong association, bringing consumers a new way of life.
Japan is dominated by Sony, and OLED and display chips are the key directions. Sony's key product at CES in 2022 is a new QD OLED product, and the combination of quantum dots and organic light-emitting diodes is also a hot spot at present. At the same time, laser display products are also displayed, but there is almost no qualitative change compared with the products of two years ago. Of course, Sony's Mini LED TV X95K this year is also very interesting.
The holder of our Chinese market is Hisense, and its focus on the development direction is laser display technology. And this technology has made very surprising and important progress this year. As a pioneer in laser display technology, driven by Hisense, Samsung and Sony have also begun to pay attention to the potential of laser display. At the same time, more and more players are investing in the laser display track, and domestic manufacturers such as Xiaomi and Jimi are also continuing to follow up this technology, it can be said that Hisense is relying on its own strength to add a new track to the development of display technology.
· Another case of successful breakthrough, Hisense laser TV took the lead in entering the 8K era
At the beginning of the article, the author mentioned that 2022 is definitely another important node of display technology, not only the rapid development of small and micro-spacing display technology, but also in the field of laser display, there is also a visible major upgrade. At the same time, because of the natural advantages of laser display, the development of laser technology is also more concerned by consumers, the gradual maturity of laser display, and even the successful cases of successful breakthroughs in the field of display in the mainland.
Looking back, we can know how hard Hisense has made in the field of laser display! In 2014 CES, Hisense released the world's first 100-inch ultra-short throw laser TV; in 2015 CES, Hisense released the flagship laser TV product, once again defining the laser TV product form; in 2016 CES, Hisense released the world's first 4K laser TV and won the "World's Most Competitive Future TV Award"; in 2017, Hisense released the world's first two-color 4K laser TV and won the "Global Annual Display Technology Gold Award" In 2018, CES Hisense exhibited 80-inch to 150-inch large-screen laser products; in 2019, CES, Hisense released the world's first full-color laser TV; in 2020, CES, Hisense released the world's first curling screen laser TV; in 2021, CES, Hisense released the world's first social function laser TV.
Ultra-high resolution has always been the difficulty of laser display technology, when everyone focuses on 4K laser TV, Hisense in 2022, for the first time, the resolution of laser TV step by step "forbidden area", Hisense 8K laser display technology is mainly based on TI's DLP display technology, through ultra-high resolution video signal decoding and image processing to achieve video decoding and image format conversion of 8K signals. With ultra-high-definition light control and optical analysis technology, it realizes the precise control of 33 million beams of light, thereby realizing the decoding and projection screen display of 8K images.
8K ultra-high-definition display can present more display details, so it can play a very big advantage in the large-screen display, and the 8K laser TV is also compatible with 4K and other content sources, which can bring consumers a better home viewing quality experience. At the same time, there are also application scenarios in the fields of commercial exhibition display and simulation. 8K ultra-high resolution laser display is the first time in the world,
· The 120L9 Pro delivers "the most accurate restoration in the industry": a laser TV with 100% BT2020 gamut coverage
CES 2022, Hisense brought the industry's top largest size full-color laser TV product 120L9 Pro, not only to achieve a 120-inch large screen, to provide users with the best experience of super home theater, but also to achieve "the industry's most accurate color reproduction", can 100% cover BT.2020 color gamut standard, which has become the first time in the field of laser display. This is the first product in the history of global television to achieve this color performance. This means that laser TVs can reproduce colors with the most accurate color standards available, bringing a professional visual experience that is infinitely close to real colors.
The changes brought by the 120L9 Pro are obvious, the efficiency between the screen and the laser is improved, the luminous flux of the whole machine is increased from the original 3000lm to the current 4000lm, and on the basis of the 100-inch laser TV, the screen area of the 120-inch laser TV is increased by 44%, and the advantage of maintaining brightness can be maintained.
In addition to pursuing display performance improvements, Hisense has shifted its focus to light engines. As tri-color laser technology matures, laser TVs will accelerate efficiency gains and integration. According to the Hisense roadmap, by 2024, laser TVs will be able to reduce their size to 30% of their current size. In addition, Hisense also expects to receive a cost reduction of more than 45%. Larger screens and smaller sizes have also become the main theme of the development of future laser TV products under the leadership of Hisense.
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