Last year, the terminal sales of the pickup truck market ended with a 391218 units, down 1.6% year-on-year, which was the first sales decline in the terminal market in the past four years, so the terminal sales performance in January 2022 has become the focus of many people's attention. According to the statistics of the pickup truck market, terminal sales in January were 30,862 units, down 12.8% year-on-year.
Note: This narrow sales data does not include N2 pickup trucks, electric pickup trucks, pickup truck special vehicles and non-traditional products (load-bearing body/frameless), etc.; because the "General Technical Conditions for Multi-purpose Trucks" will be officially implemented in May 2022, the "narrow pickup truck sales" in the pickup truck market will also more intuitively reflect the real needs of the pickup truck market. (Non-traditional multi-purpose trucks include Wuling Zhengtu and Geely Tele, with 1,024 and 89 units sold respectively in January 2022)
Overall, affected by the repeated epidemics, the Spring Festival holiday and the Winter Olympics, the terminal sales of the pickup truck market in January 2022 have a relatively significant decline in both month-on-month and year-on-year. However, the overall direction of the market this year is still good, on the one hand, there is the official implementation of the first pickup truck standard in May, on the other hand, the lifting of the ban in many places presents a spark trend, the most critical year of 2022 will be a number of brands of products, a variety of heavy products will be on the market, so there is no need to be too pessimistic, 2022 has these key factors affected, will have a good performance.
From the brand point of view, the Great Wall is still the first chair in January, with sales of 13882 vehicles, down 21.09% year-on-year, but the market share still reaches 44.98%, and the Great Wall Cannon and Fengjun 5 are still its main products. However, in 2022, the Great Wall pickup truck will usher in the year of products, including the King Kong cannon, full-size pickup truck and many new products will be listed, and the economical Fengjun 5 seafood version, infrastructure version, dry rice version and other models will continue to help the development of the people's livelihood economy and meet the practical needs of users.
In addition, Jiangling sold 4805 vehicles, down 12.29% year-on-year; Zhengzhou Nissan is one of the few brands in the industry to maintain a year-on-year growth, terminal sales in January was 3357 vehicles, an increase of 22.16% year-on-year, Ruiqi 6 and Xinruiqi are the key factors in sales growth, the performance is good, of which the new Ruiqi increased by 93.03%; Jiangxi Isuzu sold 3137 vehicles, a year-on-year decline, the market share reached 10.16%, the new D-MAX still maintained a high-speed growth trend This year, the gasoline version of Suzuto will be officially launched, which is expected to continue to help Jiangxi Isuzu sales rise.
Foton and JAC are also outstanding brands in January, Foton pickup trucks sold 1355 vehicles, an increase of 6.78% year-on-year, JAC sold 1263 vehicles, an increase of 4.29% year-on-year, not only that, JAC January global sales reached 5074 vehicles, overseas market sales are even more remarkable, as several domestic pickup brands that have good performance overseas, January's sales results are enough to confirm the recognition of JAC products at home and abroad, Moreover, in January, JAC also launched a new model of T8 and a flat-bottomed cargo box model of Humtu in China, and this year, JAC accelerated the development of diesel gasoline 8AT models, and it is foreseeable that JAC will have a good market performance in 2022.
From the perspective of models, there are only a few products that can maintain year-on-year growth, but the first few months of the year have been the off-season in the industry, and it does not represent the future performance, with the arrival of the industry peak season of gold, 3 and silver 4, it will truly reflect the strength of the model in the terminal market. At the level of sales in provinces and cities, only Inner Mongolia, Xinjiang, Heilongjiang, Gansu, Liaoning and Geely show strong market vitality, especially in the three eastern provinces, of course, this is related to the current comprehensive lifting policy of the three eastern provinces, which is at the forefront of the country.
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