We all know that Ford has been a bit lonely in the domestic market in recent years, but after replacing the new strategic goals and proposing the concept of "more Ford, more China", you can clearly feel the changes in Ford and the importance attached to the Chinese market. From Explorer, Sharp Edge, EVOS, and more, you can see a completely different Ford. However, these are all products of Changan Ford, and we are going to talk about Jiangling Ford today.
As another partner of Ford in China, Jiangling Ford's previous sense of existence in the passenger car market was very low, and sometimes everyone even equated "Ford" with "Changan Ford". But these two years of Jiangling Ford, giving people a completely different feeling. Starting from the collar, lingyu and other models, Jiangling Ford is like a change of style, actively exploring in the passenger car market, expanding market share, and seeking change in change.
Take Lingyu this car, a 4 meter 9 Ford medium and large SUV, the whole Ford 2.0T engine, the maximum torque of 360N · m, the starting price of only 169,800 yuan, cheaper than the starting price of many domestic similar cars. This model sells for more than one hundred thousand, do you dare to say that Jiangling Ford is not taking "sincerity" for the market? Of course, the gearbox of this car does look a bit "crotch-pulling", but it has also been used in the market for many years, and the quality is still trustworthy. In addition to the product, Jiangling Ford also has a significant change in marketing strategy, starting to actively "debut" and attract the attention of consumers.
From the data point of view, in December 2021, Jiangling Ford sold 6164 vehicles in the whole month, setting a new record for the highest sales in a single month, and sales in the fourth quarter also increased by nearly 30% month-on-month. This also proves that Jiangling Ford is changing, and the results of these changes.
Recently, Jiangling Ford has opened a pre-sale of a new car Lingrui, which is about to be officially listed. The new car positioning medium-sized SUV, although the positioning is lower than Lingyu, but in the styling design still retains the texture of the latter, the width of the 1935mm car provides the basis for ample space in the car, and the tencent TAI 3.0 Pro intelligent car machine system is also equipped with certain advantages.
In terms of appearance, the design of Lingrui and Lingyu is quite similar, with a matrix grille with an iconic daytime light group, plus LED headlights on the lower wings to create a strong sense of sport. The body side adopts a folding waistline design, which is full of power and creates a dynamic and flowing style of the whole vehicle. In addition, the new car has a wheelbase of 2726mm.
Powered by the Ford Ecobost 170 1.5T engine, the maximum output is 125 kW (170 hp), the peak torque is 260 N·m, and it is matched with the same Magna powered 7-speed wet dual-clutch transmission with BMW, and the NEDC fuel consumption is 6.3L/100 km. The reason why Lingrui chose this set of 1.5T+7DCT power combination, instead of using a higher level of Sharp World with the same 2.0T+8AT, and the price positioning has a certain relationship, from Lingyu's body, it can be seen that Jiangling Ford is taking a cost-effective route. Although the price of the new car has not been announced, considering its product positioning, the price is expected to be around 139,800 yuan. This price is still very competitive in terms of its products.
Write at the end
It can be clearly felt that Jiangling Ford is changing comprehensively, whether it is the product level or marketing strategy, and last year's sales data also shows that Jiangling Ford has achieved slight results in the field of passenger cars, and 2022 will become a year of comprehensive evolution of Jiangling Ford, which may become a "dark horse" in the passenger car market.