From scratch, from small to large, from weak to strong, the process is bumpy, there can never be a smooth road to growth, this sentence is used to describe the extreme Krypton who wants to give users more excellent experience, very appropriate.
300,000 electric vehicle market, in the past product strength has not been strong, it is true that Tesla such a giant has a strong ability to subvert technology, but to be reasonable, the shortcomings are still very obvious.
For example, the endurance performance that is not long enough, even the endurance performance of 525km can only be counted near the passing line, for example, the luxury of the cockpit and the sense of technology are indeed obviously lacking, and the configuration is not as rich as imagined.
The gap of 300,000 in China's electric vehicle market is obvious, Weilai directly set the main model at a price of 500,000, obviously does not intend to let more people afford to buy, the reason is very simple, the new forces to build car funds pressure, brand, market expansion pressure is huge, it is better to create high-end products to find "rich people" to do free endorsements.
But, who will take care of the 300,000 user market?
Seriously, Geely is also the first time to create Extreme Kr, after Li Shufu generously admitted the "Blue Geely" strategic mistake, Extreme Kr began to make crazy efforts in the market.
My opinion is that Geely, a brand that once dared to pull Santana, Jetta, and Kaiyue into the water, created an Emgrand with tens of thousands of dollars, and the company's values are to contribute to industry and industry.
The same is true for the birth of Krypton, so we saw 600km or even 700km of endurance on 001, electric doors, variable canopy this million-level configuration, obviously, Kr is to let more people in this new era, with not expensive prices to enjoy the absolute sense of the cross-level configuration, so as to have a more advanced car life.
But it should not be said that Geely made this product for the first time, and it was technically missing.
In the past few months, Extreme Krypton has often overturned, and some problems in marketing and products have not been denied by the authorities, and they have generously admitted their mistakes.
The emergence of these problems, I summarize into two points: too want to become an Internet company, too want to create an Internet brand, and at the same time, the high-end models of this new track have such a rich configuration, many details of optimization really did not keep up.
For example, the technical commitment given by early marketing, when the new product was released later, it was found that there was some gap between the product and the time of publicity, which belonged to the marketing pit.
After all, the promotion of electric vehicle platforms and the promotion of internal combustion engine technology are completely different, the products are different, the marketing methods have also changed, the marketing problems encountered in the early days have been corrected, and the marketing of the Internet extreme Kr is also gradually "Internetized".
Don't be afraid of rolling over, just afraid of rolling over at a point.
For example, Extreme Kr gave the 001 electric door that all models of the same level did not have, and recently broke the problem that the electric door could not identify obstacles, which was indeed negligent in the system, complex new car design, and optimization process, but the next version of the model is already being debugged.
That is to say, the next version of the model does not have this problem, and the biggest beneficiary is not the user itself? After all, it is Extreme Krypton that has brought this configuration to the 300,000 electric vehicle market.
This kind of advanced and cross-level configuration, don't think of letting Tesla and Weilai such enterprises give you popularization, even if there is a chance to equip you will not give you on, want? Add money.
From a pricing point of view, the Extreme Kr 001 must give more than the same price model.
For example, the guidance price of 299,000 ultra-long endurance version, NEDC endurance performance of more than 700km, daily use of how to have more than 550km of actual running ability, although the performance of the exchange for endurance, but its acceleration performance also reached 7 seconds.
At the same time, a variety of rich configurations have given you, the most critical is the design, space, size, luxury and intelligent technology, one is not less, these competitiveness, Tesla can not give you, Weilai is not willing to build 300,000 electric vehicles.
In other words, if the early stage of Extreme Kr does not engage in so much marketing, and the configuration is lowered to a level with Model3, engineers do not need to rack their brains for more luxurious configuration optimization, Extreme Kr 001 is definitely a "Good Mr. Good" brand in the market.
The reason why it will be overturned is because Extreme Kr is a new brand, Geely engineers have not had this experience before, but the experience is accumulated again and again, the next version of the model and the next model, the product power of Extreme Kr, can be truly released.
Give Chinese brands more time, don't always give flowers to foreign brands, subvert the market and bring users a better lifestyle, has always been Chinese their own brands.
Without Emgrand, guess how much Santana sells?