There is a saying that although many of the current independent brands have sub-brands, it is the Great Wall Motor that can achieve "balanced" development.
From the current point of view, Great Wall Motors already has five major sub-brands, focusing on Haval Motors in the field of SUVs, Haval H6 has maintained a stable output, and no car can surpass;
The high-end sub-brand Wei Pai, the competitiveness in the market is not bad, and the next will focus on the hybrid system, which is very interesting;
Pure electronic brand Euler Automobile, preemptively tap the female market, Euler good cat, Euler ballet cat, Euler black cat and a series of products will be in place for the psychology and needs of female consumers, and currently has good sales results in the field of new energy;
Has ushered in the spring pickup truck market, Great Wall Motors is also an early achievement, in the domestic pickup truck market, it belongs to the Great Wall Motor thriving, has been for 24 consecutive years to maintain the first domestic and export sales, the global cumulative sales exceeded 2 million.
There are also tank brands in the niche off-road vehicle market, the tank 300 is in short supply, and the tank 500 is sold out in a short period of time just by opening the pre-sale.
In this way, in fact, it is not difficult to see what kind of influence Great Wall Motors has in the domestic automobile market today, and it is not an exaggeration to say that it is in full bloom. Recently, there was even news that Great Wall Motors is going to launch a sub-brand, which will be the sixth sub-brand of Great Wall Motors, which is code-named BC internally.
It is worth noting that some industry insiders have speculated that the brand may be named "Salon" or "Beam".
In fact, when it comes to the salon brand, everyone should have the impression that at the Guangzhou Auto Show in the second half of last year, this high-end pure electric brand was launched, which can be described as an eye-catching countless at the auto show. At the same time, the first model of the Mecha Dragon was also released at the Guangzhou Auto Show, and in three hours, all 101 limited editions were sold out, which showed the popularity.
Of course, the product strength of the new model of the Mech Dragon is also very hardcore, the appearance design of the combat atmosphere, and the configuration of a series of hard-core facilities allow us to see the infinite possibilities of Great Wall Motors to conquer the high-end pure electric field next. If the sixth sub-brand of Great Wall Motors is Sharon Motors, it can be regarded as a successful first step.
Another possible mention is Beam Auto, a joint venture established by Great Wall and BMW in 2020, each holding 50% of the shares.
It is worth noting that beam vehicles will also fully focus on the field of new energy vehicles, and it has been reported that it will carry out joint research and development and production of pure electric vehicles, including the future MINI pure electric vehicles and new products of Great Wall Motors.
There is no doubt that whether it is a salon or a beam, the common denominator of the two brands is that they are positioned as high-end pure electric brands. In fact, from the perspective of the current brand layout of Great Wall Motors, it is indeed in a blank stage in the field of high-end new energy, after all, Euler Automobile is still focusing on the low-end market.
More importantly, independent brands are now also competing to deploy in the field of high-end pure electricity, and Changan Automobile's Avita is a good example. Great Wall Motors and its are in the forefront and seize the opportunity. It is believed that with the arrival of the sixth sub-brand, Great Wall Motors will have more say in the market, and we are also looking forward to seeing Great Wall Motors bring surprises in the field of high-end pure electricity.
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