In the smart phone industry in 2021, market demand has rebounded, but the lack of materials and the price increase of parts are still accompanied by the whole year, and the chip shortage even directly affects the shipment of the smart phone market in the second half of the year.
The competition in the mobile phone market in 2022 has already kicked off in January, and the launch of several new flagship models points to some development trends in the mobile phone market in 2022. New hardware and the support of many new technologies will spawn more new experiences, and the Chinese mobile phone market in the new year is worth looking forward to with the alleviation of hardware problems such as chips.
As the first month of the opening year, many mobile phone manufacturers are particularly interested in "opening the door", from the Suning Tesco platform January mobile phone consumption data, and last year's closing month as a whole, the top ten brands with the best sales performance are Apple, Glory, Xiaomi, iQOO, Huawei, OPPO, vivo, realme, Samsung, and OnePlus.
In terms of single product sales TOP 5, compared with the previous millet and Apple strong situation has undergone obvious changes, the glory brand has sprung up, and two models have been shortlisted. It can be seen that with its continuous optimization and improvement, Glory has slowly come out of last year's trough and is gradually showing a high-speed development trend.
In terms of sales of domestic mobile phones at various price points, domestic mobile phones above 4,000 yuan are still Huawei's world, although Huawei has not been as good as before due to various factors, but other domestic brands are still difficult to support the situation of high-end machines. Among the low-end models, iQOO U3, Honor X30, and Redmi K40 ranked in the top three. The top 3 single product sales in the high-end price segment are Huawei nova9, Honor 60, and True Self GT Master Exploration Edition.
Since most of the share of high-end models is occupied by Apple, the iPhone continues to be strong in terms of old-for-new high-end models. The TOP5 models are iPhone 13, iPhone 13 Pro Max, iPhone 12, iQOO 9, Huawei nova 9, and in terms of trade-in growth, Linyi, Handan, Taizhou, Ganzhou and Yancheng lead the country.
On the eve of the Lantern Festival, and again encountering the Western Valentine's Day, Suning Tesco also had a wave of sincere promotional activities during this period. It is reported that during the event, Honor 60SE, iQOO 9, OnePlus 10 Pro and many other models were sold in stock. Not only that, the Redmi K50 will also be released live on the Suning Tesco platform on February 16. There are also multiple activities such as interest-free, old-for-new, full reduction and so on to meet everyone's different purchase needs.
In summary, it is foreseeable that the fierce competition in the mobile phone market this year will not be inferior to that of last year. China's mobile phone market pattern or will usher in further differentiation, domestic brands will still dominate the high-end market, competition will be more intense. The high-end market is led by Apple, which is difficult to shake in a short period of time. How to break the inner volume and find a path to break through the stagnation of growth, the industry is still waiting.