With the quiet heating up of the school economy, Suning Tesco released the "2022 Spring School Season Consumption Report", which shows that health, intelligence and convenience have become the keywords of the new trend of primary and secondary school students' consumption.
Nowadays, students' equipment is becoming more and more intelligent and technological. A few days ago, an intelligent learning lamp in Li Jiaqi's live broadcast room attracted the attention of many people.
The rise of intelligent learning desk lamps in 2020, focusing on eye protection, tutoring learning, video calls and other functions, innovatively combining eye protection desk lamps with intelligent education hardware products. In March this year, Tencent Education released the "AILA Intelligent Work Light" and signed contracts with a number of publishing houses. Recently, there has been news that NetEase Youdao is about to release a new smart hardware product intelligent learning lamp, which is expected to be listed within two months. In addition, byteDance's vigorous intelligent learning desk lamp sales in 2021 have exceeded 1 million units.
Since 2020, the education intelligent hardware industry has shown diversified development characteristics, and intelligent learning desk lamps, as one of the branches, have attracted the attention of many enterprises in recent years.
According to the "Jingdong Education Hardware Trend White Paper", the total market size of China's education hardware learning equipment has reached 56 billion yuan in 2020, with a compound annual growth rate of 19.4%. Some insiders predict that "artificial intelligence + education" will become the main development trend of the education industry in the future. At the same time, on January 1 this year, the Law of the People's Republic of China on the Promotion of Family Education was officially implemented, which also confirmed the important status of family education. These objective conditions have created good business opportunities for the development of intelligent education hardware.
It seems that overnight, there are several more learning machine experience areas in the children's area of the mall. It is worth mentioning that according to the statistics of tmall learning machine hot list, intelligent learning lights occupy the first place in the list, followed by two learning machine products.
According to the "2022 China Education Intelligent Hardware Industry Report" of the Multi-Whale Research Institute, a total of 44 financings occurred in the education intelligent hardware market in 2021, and it is expected that the K12 education intelligent hardware market will reach a scale of nearly 100 billion yuan in 2024.
It is a well-established fact that the tutoring function of the smart learning desk lamp is very rich, but the ability is limited. In the page of a brand, we can see the relevant answers to frequently asked questions, including "Can children continue to use them in junior high school in the future?", the answer is: after the child goes to junior high school, the fingertip word check and eye protection function can still be used. It can also be reserved for younger siblings, relatives and friends. In addition, the store service assistant also made further instructions on the product, it pointed out that the tutoring function focuses on primary and preschool tutoring, and can be applied to preschool and preschool and primary school children in grades one to six.
Another accepted fact is that few parents are fully counting on the purchase of smart learning desk lamps to tutor their children in their studies. As far as the friends around the editor are concerned, the intelligent learning desk lamp is basically not the main source of children's education. Everyone values the function of simple operation and can be used as a table lamp. Some people have not found a more suitable cram school because of the epidemic and the double reduction policy, and regard the intelligent learning desk lamp as an auxiliary learning work.
In this regard, industry insiders said that for the learning function, the technical barriers of the future intelligent learning desk lamp do not lie in the function itself, and the resource content is often the most important. Learning features are easily replaced, especially for a highly standardized industry.
For example, various APPS, online answers, offline cram classes, etc., which can answer questions for children. Therefore, the future learning function is secondary, and content improvement is the main difference. Like a VIP member of a video website, the platform does not have loyal users, where there are resources where there are favorite film and television works users will go. Because of this, it is advantageous to master the core education industry veterans in this regard. And this is also the reason why many interconnected smart table lamps have entered the field. According to informed sources, the intelligent learning lamp of NetEase Youdao is different from the same category on the market from the function point of view, and AI technology is the main one to improve the learning experience.
Parents are paying more and more attention to their children's education, but also worrying about their vision. Stripping away the learning function of the smart learning table lamp, let's take a look at the table lamp properties of TA.
It is understood that the incidence of myopia in adolescents on the mainland is as high as more than 52%. According to the "Jingdong Education Hardware Trend White Paper" survey, 75% of parents pay attention to the eye protection attributes of education hardware. At the same time, according to Suning Tesco data, during the school season, the sales of eye-protecting desk lamps increased by 134% month-on-month, and intelligent photosensitive table lamps were preferred. It is worth mentioning that in the survey jointly conducted by the China Youth Daily Social Survey Center and the questionnaire network, the eye-protecting table lamp has become one of the three major eye-care equipment prepared by parents for their children with a proportion of 37.4%.
This set of data reflects the needs of parents and students for eye protection desk lamps.
Therefore, through the lively learning appearance, the intelligent learning desk lamp is still a table lamp. To create a healthier learning eye environment for children, the combination of the two can be said to be the mutual achievement of table lamps and intelligent learning machines. After all, table lamps are just what every family needs.