The 999 yuan air conditioner will reappear in the market, and the last home appliance festival will be opened before the end of Beijing's energy-saving subsidy policy

The 999 yuan air conditioner, which has not appeared in the Beijing market for nearly a decade, is about to reappear. Beijing Youth Daily reporter learned on February 13 that in the 2022 annual air-conditioning festival jointly opened by Beijing Suning Tesco and Many well-known air-conditioning brands such as Midea, Gree, Haier, Hisense, Daikin, etc., there will be an air conditioner priced at 999 yuan every day to be launched in a limited quantity, and other models of air conditioners of each brand will also be heavily promoted, with a minimum of 50% discount.

It is worth mentioning that the air-conditioning festival coincides with the eve of the extension of the energy-saving subsidy policy in Beijing to March 31, 2022, so consumers who purchase air conditioners with corresponding energy-saving standards can enjoy an additional 8% to 13% energy-saving subsidies on the basis of the existing promotions, and can get up to 800 yuan subsidy. In addition, Beijing Suning Tesco also superimposed the enterprise version of air conditioners old-for-new activities, new air conditioners to participate in the old-for-new can also get up to 800 yuan of old-for-new subsidies. Hao Jia, executive president of Suning Tesco North District Management Headquarters and general manager of Beijing Suning Tesco, said that a number of preferential measures will work together to make this air conditioning festival expected to become a trough in air conditioning prices throughout the year.

While creating a price trough, Beijing Suning Tesco has also comprehensively improved its air-conditioning services and launched a number of service measures such as free installation and free cleaning of air-conditioning. During the air conditioning festival, Beijing Suning Tesco joined hands with a number of brands to launch the "buy and send and install" service to comprehensively improve service efficiency. Consumers who buy Midea, Haier and other brand air conditioners in Beijing Suning Tesco stores can enjoy 12-hour home delivery and 24-hour installation services. In addition, users who participate in the purchase of air conditioners for trade-in can also enjoy free door-to-door dismantling, free delivery, and free installation and commissioning services.

In recent years, the competition in the domestic air conditioning market has escalated, and various brands are facing market pressure. In this regard, Hao Jia, executive president of Suning Tesco North District Management Headquarters and general manager of Beijing Suning Tesco, said that the Suning Tesco Air Conditioning Festival is the earliest in the calendar year, and it is also the first battle of the entire home appliance market in the Year of the Tiger, and Suning Tesco hopes to achieve a win-win situation for manufacturers, sellers and users through full cooperation with manufacturers.

The Beijing Youth Daily reporter noted that the beijing regional leaders of domestic air-conditioning brands including Midea, Gree, Haier and other domestic air-conditioning brands were present to help the opening of the Suning Tesco Air-conditioning Festival, and promised to fully cooperate with the promotion with annual new products. As people's attention to health and comfort continues to increase, the "fresh air" function has become a new trend in the air conditioning market. According to Beijing Suning Tesco data, from the second half of 2021, the scale of the fresh air conditioning market has increased significantly, accounting for more than 27% of sales. During the "Double Eleven" period last year, the sales volume of Beijing Suning Tesco fresh air conditioners increased by more than 6 times year-on-year. Judging from the new products launched by various air conditioning brands at the air conditioning festival, fresh air conditioning has also become the main theme.

Text/Beijing Youth Daily reporter Zhang Qin

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